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Ppt for tm_made2_stick

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Made to Stick
How to make your message Stick

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Ppt for tm_made2_stick

  1. 1. Vinod Mehra
  2. 2. “By 1990, it had taken 150 yearsto double all human knowledge.Today it takes only TWO years,and by 2020, knowledge will doubleEvery 72 days”
  3. 3. MADE TO STICKWhy Some ideas survive and others dieby Chip and Dan Heath Vinod Mehra
  4. 4. 6 HOOKS of sticky ideas1. Remember ? 1) S simple2. Pay Attention ? 2) U unexpected C concrete Understand ? 3)3. 4) C credible4. Believe ? 5) E emotion5. Care ? 6) S story Take action ? SUCCES6. 7)
  5. 5. J FKFB INAT OUP SNA SAI RS
  6. 6. JFK FBI NATO UPS NASA IRSJ FKFB INAT OUP SNA SAI RS
  7. 7. SIMPLE Objective: REMEMBER Strip the idea to its core Anchor Simplify Prioritize Acronym, Rhyming : REMEMBER
  8. 8. Rhyming Woes unite enemies Woes unite foes Little strokes will tumble great tress Little strokes will tumble great oaksA fault admitted is half redressed A fault confessed is half redressed
  9. 9. UNEXPECTED
  10. 10. UNEXPECTED Objective: PAY ATTENTION Violate peoples expectations Surprise Mystery; Teaser Attention; Interest and curiosity Open gaps& fill PAY ATTENTION
  11. 11. CONCRETEONOMATOPOEIA"the formation or use of words suchas buzz or murmur that imitate thesounds associated with the objectsor actions they refer to."
  12. 12. CONCRETEONOMATOPOEIA"the formation or use of words suchas buzz or murmur that imitate thesounds associated with the objectsor actions they refer to."
  13. 13. CONCRETE Objective: UNDERSTAND Explain ideas in terms of human actions Concrete images – Visual UNDERSTAND AND REMEMBER
  14. 14. CREDIBLE
  15. 15. CREDIBLE Objective: BELIEVE Authority: Quotes & Actions Internal credibility Statistics BELIEVE AND AGREE
  16. 16. EMOTION
  17. 17. EMOTION Objective: CARE Make them feel something CARE
  18. 18. STORY Objective: ACT ON OUR IDEAS Tell stories Any type of Stories Personnel Stories ACT ON YOUR IDEAS
  19. 19. 6 HooksS simple ……………RememberU unexpected………..Pay AttentionC concrete…………..UnderstandC credible……………Believe; AgreeE emotion……………Feel something/CareS story………………Take Action/Act on your ideas SUCCES
  20. 20. CURSE OF KNOWLEDGE
  21. 21. Connect with me @ Blogs:  www.vinodkmehra.com  www.ToastmastersTribe.com Facebook LinkedIn

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