Building Community via  Product Development and Marketing <ul><li>Vinnie Lauria </li></ul><ul><li>May 26, 2009 - N2Y4 </li...
3 Methods to Build Community <ul><li>Address Customer Needs </li></ul><ul><li>Feature Focused Development </li></ul><ul><l...
Address Customer Needs <ul><li>Understand your customers </li></ul><ul><li>Have a clearly identified problem </li></ul>
Avoid Buzz words <ul><li>If you can't describe the problem you're solving to your customer in 2 sentences or less, you're ...
Feature Focused Development <ul><li>Iterate on your featured development </li></ul><ul><li>Release early, release  *very* ...
Baby Steps <ul><li>It's much better (and easier) to hit on a small, active, and engaged customer that can give you lots of...
Creative Marketing <ul><li>Build marketing features direction into your product: </li></ul><ul><ul><li>Invite a Friend sys...
Hands-On Session with Open Q&A <ul><li>sharethis.com / addthis.com </li></ul><ul><li>twitter.com </li></ul><ul><li>bloggin...
Thank You <ul><li>Vinnie Lauria [San Francisco, CA] </li></ul><ul><ul><ul><li>[email_address] </li></ul></ul></ul><ul><li>...
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N2Y4 - Building Community via Product Development and Marketing

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3 Methods to Build Community:

1. Address Customer Needs
2. Feature Focused Development
3. Creative Marketing

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N2Y4 - Building Community via Product Development and Marketing

  1. 1. Building Community via Product Development and Marketing <ul><li>Vinnie Lauria </li></ul><ul><li>May 26, 2009 - N2Y4 </li></ul><ul><li>Co-Founder Lefora.com Forum Hosting </li></ul><ul><li>Organizer of the SV NewTech Meetup </li></ul>
  2. 2. 3 Methods to Build Community <ul><li>Address Customer Needs </li></ul><ul><li>Feature Focused Development </li></ul><ul><li>Creative Marketing </li></ul>
  3. 3. Address Customer Needs <ul><li>Understand your customers </li></ul><ul><li>Have a clearly identified problem </li></ul>
  4. 4. Avoid Buzz words <ul><li>If you can't describe the problem you're solving to your customer in 2 sentences or less, you're not in a good starting position </li></ul>
  5. 5. Feature Focused Development <ul><li>Iterate on your featured development </li></ul><ul><li>Release early, release *very* often </li></ul><ul><li>Try to avoid purely software download plays which will slow you down </li></ul>
  6. 6. Baby Steps <ul><li>It's much better (and easier) to hit on a small, active, and engaged customer that can give you lots of valuable feedback - before going for the grand slam </li></ul>“ It is better to take many small steps in the right direction than to make a great leap forward only to stumble backward.” - old chinese proverb
  7. 7. Creative Marketing <ul><li>Build marketing features direction into your product: </li></ul><ul><ul><li>Invite a Friend systems </li></ul></ul><ul><ul><li>Share This widgets (addthis.com, sharethis.com) </li></ul></ul><ul><ul><li>Twitter, Blogging, and Facebook </li></ul></ul>
  8. 8. Hands-On Session with Open Q&A <ul><li>sharethis.com / addthis.com </li></ul><ul><li>twitter.com </li></ul><ul><li>blogging </li></ul><ul><li>facebook.com </li></ul><ul><li>and more... </li></ul>
  9. 9. Thank You <ul><li>Vinnie Lauria [San Francisco, CA] </li></ul><ul><ul><ul><li>[email_address] </li></ul></ul></ul><ul><li>Co-Founder Lefora Forum Hosting </li></ul><ul><ul><ul><li>www.lefora.com </li></ul></ul></ul><ul><li>Organizer of the Silicon Valley NewTech Meetup </li></ul><ul><ul><ul><li>www.meetup.com/svnewtech </li></ul></ul></ul>

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