Lean Startup Big Idea #1The vast majority of startups fail NOT becausethey couldn’t build a great product/technology, but because no one wanted the product.One of Steve Blank’s Big Ideas
How many cycles through the B-M-Lloop, not time. Eric Ries’ Big IdeaLean Startup Big Idea #2
Lean Startup Big Idea #3 “Not only are the market applications fordisruptive technologies unknown at the time of their development, they are unknowable.” -Clayton Christensen, The Innovator’s Dilemma
How to do it:Lean Startup Meta-Rules & Framework 1) Question and Test Your Assumptions 2) “Get Out of the Building” 3) Do it again based on what you learned. (Iterate) BUZZWORD ALERT!
A Tale of Two Companies vs. Survey: Would you like Walmart aisles to be lessCustomers demand reserved seating, cluttered?inter-line baggage transfer, and foodservice. Hundreds of millions of dollars uncluttering theirSWA realizes that what the customers stores, removing 15% ofreally wanted was low fares and on-time inventory, shorteningservice, and these other things would shelves, clearing aisles.have interfered with those goals. Result: Losses in billions.Result: Brand loyalty and profits. #EPICFAIL #EPICWIN! #CustDev