Мир вне браузера. (с) Dale Herigstad, Possible Worldwide

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Мир вне браузера. Вы уже научились использовать сенсорные поверхности, приложения с геолокацией и интерактивное телевидение?.. Dale Herigstad, Possible Worldwide, Лондон, Великобритания

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Мир вне браузера. (с) Dale Herigstad, Possible Worldwide

  1. 1. BEYONDMEDIATHESPACEBROWSER
  2. 2. MEDIA WHEREMEDIATHESPACEAUDIENCE IS
  3. 3. BROADENED DIGITAL EXPERIENCESMEDIAAWAYSPACEFROM THE COMPUTER
  4. 4. AMEDIAKEYSPACEINSIGHT:
  5. 5. NOWMEDIAANDSPACENEXT
  6. 6. DESIGNING THE FUTUREMEDIATOSPACEGUIDE THE PRESENT
  7. 7. 1 PUBLIC MEDIA 2MEDIAMOBILESPACEAPPS 3 NEW TELEVISION
  8. 8. 1 MEDIAPUBLIC SPACEMEDIA
  9. 9. DYNAMIC1 PUBLICADVERTISING MEDIAFOR ACCENTURE
  10. 10. 1 PUBLICLAYERED MEDIAAUDIENCES
  11. 11. 1 PUBLIC MEDIA
  12. 12. CNN PIPELINE NEWS ACCENTURE1 PUBLICTIGER WOODS MEDIAWEATHER CHANNEL SPORTS CHANNEL
  13. 13. 1 PUBLIC MEDIA
  14. 14. 1 PUBLIC MEDIA
  15. 15. 1 PUBLIC MEDIA
  16. 16. 1 PUBLIC MEDIA
  17. 17. 1 PUBLIC MEDIA
  18. 18. CANNES1 PUBLICLIONS MEDIATOUCHWALL
  19. 19. DIGITAL1 PUBLICWATERING MEDIAHOLE
  20. 20. 1 PUBLICRFID MEDIAINTEGRATION
  21. 21. 1 PUBLIC MEDIA
  22. 22. 1 PUBLIC MEDIA
  23. 23. timeconnect place
  24. 24. 1 PUBLICPLACE MEDIAMACRO
  25. 25. 1
  26. 26. 1
  27. 27. 1
  28. 28. 1
  29. 29. 1
  30. 30. 1 PUBLICPLACE MEDIAMICRO
  31. 31. 1
  32. 32. 1 PUBLICTIME MEDIA
  33. 33. CONNECTION1 PUBLICWITH MEDIARFID
  34. 34. 1 PUBLIC MEDIA
  35. 35. TOUCH1 PUBLICGESTURE MEDIAINTERACTION
  36. 36. 1 PUBLIC MEDIA
  37. 37. TARGET1 PUBLICVIDEO MEDIAGAME ADVISOR
  38. 38. 2010:1 PUBLIC Gaming was becoming relevant to the MEDIA families that are Target’s core audience
  39. 39. 1 PUBLIC Only 14% of Target’s customers were MEDIA buying in-store
  40. 40. 1 PUBLIC MEDIA
  41. 41. 1 PUBLIC MEDIA
  42. 42. 1 PUBLIC MEDIA
  43. 43. 1 PUBLIC MEDIA
  44. 44. Color-coding1 PUBLIC Integrated touch screens MEDIA e Video Game Advisor
  45. 45. 1 PUBLIC MEDIA
  46. 46. 1 PUBLIC Video Game Advisor is currently in over MEDIA 1,500 Target stores in North America
  47. 47. THE AUDIENCE1 PUBLICWANTS MEDIATO PLAY
  48. 48. COOPER-HEWITT1 PUBLICNATIONAL MEDIADESIGN MUSEUM
  49. 49. 1 PUBLIC MEDIA
  50. 50. DIGITAL1 PUBLICPOP-UP MEDIASTORES
  51. 51. 1 PUBLIC MEDIA
  52. 52. 1 PUBLIC MEDIA
  53. 53. Layered audiences1 PUBLIC Connect your mobile audience Findings MEDIA Attract and interactive modes
  54. 54. PAST: make websites that mimic the store experience1 PUBLIC Findings NOW: MEDIA bring the information-rich and personal experience of online shopping into the store
  55. 55. Virtual “places” that can sell: IOOH ADS1 PUBLIC Pop-up stores Findings MEDIA Along-side/outside store applications Make display windows digital
  56. 56. 2 MEDIAMOBILE SPACEAPPS
  57. 57. SIMPLE1 PUBLICPOWERFUL Findings MEDIAENGAGING
  58. 58. 2 MOBILERICH APPSINTERACTION
  59. 59. TOUCH CLICK GESTURE2 MOBILEDOUBLE TAP APPSSWIPE SCAN CONTROL DRAG & DROP
  60. 60. 2 MOBILE APPS
  61. 61. 2 MOBILE APPS
  62. 62. 2 MOBILELOCATION APPS
  63. 63. 2 MOBILEFRESH APPSDIRECT
  64. 64. 2 MOBILE APPS
  65. 65. FreshDirect2 MOBILETHE CAR APPS
  66. 66. FreshDirect2 MOBILETIME APPS
  67. 67. FreshDirect2 MOBILETHE APPSTRANSITIONS
  68. 68. FreshDirect work work work play eat IMPORTANCE2 MOBILEOF APPSTRANSITIONS
  69. 69. FreshDirect work work work play eat IMPORTANCE2 MOBILEOF APPSTRANSITIONS walk walk drive break
  70. 70. 2 work MOBILEOFconsume workconsume IMPORTANCE APPSTRANSITIONS eatconsume work FreshDirectconsume play
  71. 71. FreshDirect2 MOBILE APPS
  72. 72. FreshDirect2 MOBILE APPS
  73. 73. FreshDirect2 MOBILE APPS
  74. 74. FreshDirect2 MOBILE APPS
  75. 75. FreshDirect The In-Car experience ideally unites or blends2 MOBILE APPS the preceding and following experiences in the car
  76. 76. FreshDirect THE2 MOBILEVISIONARY APPSCAR
  77. 77. THE2 MOBILEVISIONARY APPSCAR
  78. 78. 2 MOBILE BMW Vision ConnectedDrive APPS UI Highlights
  79. 79. Connected Drive enables passengers to DRIVER have dedicated experiences,2 MOBILE PASSENGER and for information to travel uidly APPS EXCHANGE between passenger and driver
  80. 80. BEFORE Connects the driving experience2 MOBILE to life before AND APPS and after the journey AFTER
  81. 81. CAR2 MOBILE Synchronises with cloud-based services AS MOBILE and other personal devices en route APPS DEVICE
  82. 82. 2 INTEGRATED Integrates with non-touch displays (HUD MOBILE DISPLAYS and driver display APPS
  83. 83. FreshDirect2
  84. 84. FreshDirect2 MOBILEMOBILE APPSFIRST
  85. 85. FreshDirect Google programmers are doing work on mobile applications rst, because they2 MOBILEMOBILE and thats what top are better apps APPSFIRST want to develop. programmers Eric Schmidt, Google CEO
  86. 86. FreshDirect We really need to shift now to start thinking about building mobile rst.2 MOBILEMOBILE bigger shift than the PC is is an even APPSFIRST revolution.” Kevin Lynch, CTO Adobe
  87. 87. FreshDirect Were just now starting to think about2 MOBILEMOBILEand desktop second for a lot of mobile rst APPSFIRST our products.” Kate Aronowitz, Design Director Facebook
  88. 88. FreshDirect “By having fewer items to scan for on a small display, user can nd what they want more quickly and can be more con dent that they have made the right choice.”2 MOBILEMOBILEput the juicy stuff up there “If you just APPSFIRSTbetter” it works Ben Shneiderman, Computer Scientist Founder of the Human-Computer Interaction Library, University of Maryland
  89. 89. FreshDirect MOBILE2 MOBILEIS APPSLIKE TELEVISION
  90. 90. FreshDirect ITʼS SIMPLER2 MOBILEAND APPSMORE FOCUSED
  91. 91. 3 MEDIANEW SPACETELEVISION
  92. 92. 3 NEWPROGRAMMES TELEVISION
  93. 93. 3 NEWPROGRAMMES TELEVISIONMOVIES
  94. 94. PROGRAMMES3 NEWMOVIES TELEVISIONGAMES
  95. 95. PROGRAMMES3 NEWMOVIES TELEVISIONGAMES MUSIC
  96. 96. PROGRAMMES MOVIES3 NEWGAMES TELEVISIONMUSIC FINDING
  97. 97. PROGRAMMES MOVIES3 NEWGAMES TELEVISIONMUSIC FINDING INFORMATION
  98. 98. PROGRAMMES MOVIES GAMES3 NEWMUSIC TELEVISIONFINDING INFORMATION APPLICATIONS
  99. 99. DEFINING THE THREE3 NEWREGIONS TELEVISIONOF SCREEN SPACE
  100. 100. 3 NEW TELEVISION surface space
  101. 101. 3 NEW TELEVISION content space
  102. 102. 3 NEW TELEVISION interaction space
  103. 103. 3 NEW TELEVISION
  104. 104. 3 NEW TELEVISION
  105. 105. 3 NEW TELEVISION
  106. 106. 3 NEW TELEVISION
  107. 107. 3 NEW TELEVISION
  108. 108. CREATING DIMENSION3 NEWIN TELEVISIONTHE CONTENT SPACE
  109. 109. 3 NEWTHE TELEVISIONPULL-BACK
  110. 110. 3 NEWTHE TELEVISIONPULL-BACK
  111. 111. MAKING VIDEO AN3 NEWOBJECT TELEVISIONIN A BIGGER SPACE
  112. 112. 3 NEW TELEVISION
  113. 113. PULLING BACK3 NEWREVEALS TELEVISIONDIRECTIONAL MENU SYSTEM
  114. 114. 3 NEW TELEVISION App
  115. 115. 3 NEW TELEVISION App
  116. 116. 3 NEW TELEVISION App
  117. 117. 3 NEW TELEVISION
  118. 118. NEW DIRECTIONAL3 NEWNAVIGATION TELEVISIONAND GESTURE
  119. 119. 3 NEW TELEVISION
  120. 120. PULL-BACK REVEALS3 NEWNEW TELEVISIONLAYERS OF INTERACTION
  121. 121. 3 NEW TELEVISION
  122. 122. MEDIA CONTENT3 NEWFINDER TELEVISION EARLIER
  123. 123. 3 NEW TELEVISION
  124. 124. MEDIA CONTENT3 NEWFINDER TELEVISION LATER
  125. 125. 3 NEW TELEVISION
  126. 126. GIVING Game space MEANING3 NEWTO TELEVISIONGAME Portal & SPACES pre-game space
  127. 127. BRANDING INFORMATION3 NEWPROMOTION TELEVISIONPRACTICE PREPARATION
  128. 128. INTERFACE LIVING3 NEWINSIDE TELEVISIONTHE SPACE
  129. 129. TRANSITION Game space3 NEWTO TELEVISIONGAME SPACE Portal & pre-game space
  130. 130. 3 NEW TELEVISION
  131. 131. EXPANDING3 NEWTHE TELEVISIONSPACE FORWARD
  132. 132. PULL-BACK REVEALS ENHANCED3 NEWCONTENT TELEVISIONFROM INTERNET CONNECTION
  133. 133. 3 NEW TELEVISION
  134. 134. ELEMENTS IN THE INTERACTION3 NEWSPACE TELEVISIONIN FRONT OF THE SCREEN
  135. 135. STEREO 3D AUGMENTED3 NEWREALITY TELEVISIONOTHER TECHNOLOGIES
  136. 136. 3 NEW TELEVISION
  137. 137. 3 NEW TELEVISION
  138. 138. 3 NEW TELEVISION
  139. 139. KEIICHI3 NEWMATSUDA TELEVISIONVISION
  140. 140. BRAND3 NEWFILTERING TELEVISIONIN THE FUTURE?
  141. 141. 3 NEW TELEVISION
  142. 142. A FINALTHOUGHT
  143. 143. A FINALTHOUGHT
  144. 144. A FINALTHANKS.THOUGHT

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