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Coda Lunga e prodotti di Nicchia: Gruppo WIP (L/Z)

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Casi: Christie's

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Coda Lunga e prodotti di Nicchia: Gruppo WIP (L/Z)

  1. 1. SINCE 1766 90 OFFICES 5 CONTINENTS 350 SPECIALISTS VARIOUS PRODUCTS VARIETY OF CLIENTS WWW.CHRISTIES.COM price taste experience eye FRANçOIS CURIEL americas Europe & eastern mediterranean Asia &pacific uk & ireland africa & middle east
  2. 2. From BRICKS… … To CLICKS
  3. 3. 4 steps to bid Online bidding B2C RAZIONALIZZAZIONE e DISITERMEDIAZIONE dove CONSUMATORE “SEMI”AUTONOMO
  4. 4. Presenza MARCA accountability Gestione RELAZIONI con clienti finali Gestione OPERATIONS STRATEGIA DI INTEGRAZIONE
  5. 5. “ Un’unica piazza virtuale per le nicchie di eccellenza” Catalogo di beni: ampio e poco profondo. - Old Master Paintings - Photographs - Popular Entertainment - Posters (19th & 20th Century) - Pre-Columbian Art - Prints - Private Collections & Country House Sales UK R-S - Rugs & Carpets - Russian Works of Art & Fabergé - Scientific Instruments & Engineering Models - Scottish Art - Sculpture (Early European) - Sculpture (19th Century) - Silver & Objects of Vertu - Southeast Asian (& Indian) Art - Southeast Asian Modern & Contemporary Art - Spanish Art - Sporting Art - Sporting Guns - Sports Memorabilia - Swiss Art T-V - Teddy Bears - Textiles - Toys - Travel Art - Vintage Cigars W - Watches & Wristwatches - Wine - Exploration & Travel - Fabergé - First Open - Furniture, Decorative Objects & Early Sculpture (European) - Furniture, Sculpture & Works of Art (19th Century) G-H - German & Austrian Art - Glass - Greek Art - House Sales New York I-J - Impressionist & Modern Art - Indian & Southeast Asian Art - Indian Art(Modern & Contemporary) - Iranian & Arab Art (Modern & Contemporary) - Irish Art - Islamic Art - Japanese Art - Jewelry K-L - Korean Art - Latin American Art M-N - Manuscripts - Maritime Collectibles - Maritime Pictures - Mechanical Music - Motor Cars - Musical Instruments - Nineteenth Century European Art - Nordic Art & Design O-P - Oceanic Art A-B - African & Oceanic Art - American Art - American Folk Art - American Indian Art - Ancient Art (Antiquities) - Arab & Iranian Art (Modern & Contemporary) - Arms & Armour - Asian Contemporary & 20th Century Chinese Art - Australian Art - Austrian Art - Books & Manuscripts - British & Irish Art C-D - Cameras & Optical Toys - Carpets - Ceramics & Glass (European) - Chinese Art (20th Century) - Chinese Ceramics & Works of Art - Chinese Classical & Modern Paintings - Cigars (Vintage) - Clocks, Marine Chronometers & Barometers - Contemporary Art - Corkscrews - Costume, Textiles & Fans - Country House Sales (& Private Collections)UK - Decorative Art & Design (20th Century) - Dolls & Toys E-F
  6. 6. Christie’s:un mercato di nicchia mondiale <ul><li>Nel 2006 2.51 bilioni di sterline di fatturato. </li></ul><ul><li>Range prezzi:da $200 a oltre $80 milioni. </li></ul><ul><li>Le vendite private ammontano a $256 milioni </li></ul><ul><li>525 opere d’arte vendute ad un prezzo superiore a $1 milione </li></ul><ul><li>Nel 2005 un incremento delle vendite del 36% </li></ul>Ritratto di Adele Bloch-Bauer II1907 venduto ad un prezzo di $87.9 milioni.Il prezzo piu’ alto al mondo pagato per un’opera d’arte.
  7. 7. I tre punti chiave nella cultura delle nicchie 1 - Maggior scelta e portafoglio più ampio di prodotti 2 - Supporti e segnalatori che aiutano a scoprire le offerte 3 - Transazioni a livello internazionale “ CRITICA” Alla mancanza/non necessità di spazi o mezzi dediti allo “spostamento del traffico”
  8. 8.                                                                                                                             www.christies.com                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
  9. 9. E-BAY vs CHRISTIE’S <ul><li>“ Pure Player” </li></ul><ul><li>Non sa cosa si vende </li></ul><ul><li>Mancano filtri e sistemi di segnalazione </li></ul><ul><li>Manca l’esclusività </li></ul><ul><li>Ampiezza e profondità del catalogo </li></ul><ul><li>“ Bricks and clicks” </li></ul><ul><li>Sa e certifica ciò che vende </li></ul><ul><li>Esistono filtri e sistemi di segnalazione </li></ul><ul><li>Alta sicurezza CFASS </li></ul><ul><li>Totale esclusività </li></ul><ul><li>Ampiezza e unicità del catalogo </li></ul>
  10. 10. E-commerce enables the “shell” to enter the GLOBAL
  11. 11. W.I.P. Work In Progress

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