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Internet in SerbiaAD 2011<br />Ivan Minić & Vladimir Cerić<br />Internet Hungary 2011 conference<br />11.10.2011. Siofok, Hungary<br />

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My company: Burek.com, part of CEMP.hu<br />Few important ones:<br /> in 2002. founded Burek.com, the biggest local community with 1.300.000 members<br /> in 2008. became part of CEMP<br /> in 2009. started Serbian version of ConQUIZtador (now over 450.000 players)<br /> in 2010. started Serbian version of TotalCar<br />Other than that:<br /> Spent 10 years as web designer and developer. Over 300 projects under the belt.<br /> IAB Serbia recognized expert for advanced targeting and social media marketing. Webit CEE consul.<br />Who am I? I am Ivan Minić!<br />

3.
And I am… Vladimir Cerić<br />Active on the Serbian IT market since 1997<br />Started my career in a local IT publishing company „PC Press“ in 1998<br />Transferred into corporate waters in 2006, and have worked for PR and Marketing departments of Microsoft and Siemens in Serbia<br />Now I own Arcadia Consulting, a company focused on print, video and Web content creation and editing for IT companies, with clients such as Microsoft, Cisco, SAP, Ericsson, ComTrade Group…<br />

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BusinessEnvironment in Serbia<br />

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IT MarketConditions<br />

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Where’s Internet in all of this?<br />

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Serbia in numbers:<br />9.900.000<br />cellphones!<br />2.400.000 <br />Internet connections!<br />Year: 2010<br />Source: RATEL<br />

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Serbia in numbers:<br />Year: 2010<br />Source: RATEL<br />

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Serbia in numbers:<br />Year: 2010<br />Source: RATEL<br />

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Serbia in numbers:<br />Year: 2011<br />Source: Telenor<br />

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Serbia in numbers:<br />Year: 2010<br />Source: RATEL<br />

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Serbia in numbers:<br />Year: 2010<br />Source: RATEL<br />

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Serbia in numbers:<br />Year: 2010<br />Source: RATEL<br />

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Serbia in numbers:<br />Year: 2010<br />Source: RATEL<br />

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Serbia in numbers:<br />Year: 2010<br />Source: RATEL<br />

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With almost 3 million profiles, we are among the Top 20 Facebook communities in Europe and No1. in the region<br />Almost any person present on the Internet has an account<br />Major brands have over 100.000 fans, and often over 20.000 likes on Wall posts<br />No accurate data on Twitter accounts – estimations go to over 200.000 registered users<br />No relevant data on advertising budgets spent on FB – too early<br />Facebook & Twitter Mania<br />

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Revenues from online:<br />Year: 2011<br />Source: MasterIndex <br />

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Revenues from online:<br />Year: 2011<br />Source: MasterIndex <br />

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Infostud.com – a group of employment/education sites, with an add-on of used car online marketplace<br />Donesi.com – online service for ordering food in major cities in Serbia (online+mobile)<br />Groupon Clones – Grupovina, Kolektiva, Kupi.me, and 25 others competing on a small market<br />Online bookstores and minor shops – reduced outreach due to e-commerce and shipping and handlinglimitations<br />Non-advertising Based Revenue Sites<br />Year: 2011<br />Source: MasterIndex <br />

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The law regulating electronic communication has been adopted in June 2010, with lots of controversy<br />Digital signatures are yet not an integral part of regular business operations – there are only four official registrants so far<br />The Direction for Digital Agenda (former Ministry for Telecommunications and Information Society) is supporting many initiatives and building new solutions i.e. E-Uprava portal for e-government services for citizens<br />Regulatory Framework<br />

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Legal regulations for advertisements are often violated in mainstream media (primarily TV), so no one is looking at the Internet market for offenders<br />Bloggers are in the „gray zone“ – blogs are not adequately covered by law and are currently considered as a public media, with all obligations and risk of possible penalties covered by laws regulating the media scenery<br />E-commerce is limited with many regulations and restraints from financial institutions, primarily banks<br />Absence of PayPal is limiting the potential of Internet-based businesses<br />Regulatory Framework<br />

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Creative onlineadvertising in 2011 in Serbia<br />

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Sidekick banner<br />Client: Telenor<br />Campaign: Sensation<br />Format:120x600+900x600<br />File size: max. 140kB<br />

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Sidekick banner<br />Client: Telenor<br />Campaign: Sensation<br />Format:120x600+900x600<br />File size: max. 140kB<br />

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Sidekick banner<br />Client: Telenor<br />Campaign: Sensation<br />Format:120x600+900x600<br />File size: max. 140kB<br />

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Sidekick banner<br />Client: Telenor<br />Campaign: Sensation<br />Format:120x600+900x600<br />File size: max. 140kB<br />

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4 side branding<br />Client: Telenor<br />Campaign: MBB<br />Format: 58-70px +<br />300x250 overlay<br />www.naslovi.net<br />5 dana<br />

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VIDEO TAKEOVER<br />Client: Telenor<br />Campaign: Sensation<br />Format:1600x1200px<br />File size: <br />max.80KB+3MB<br />

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VIDEO TAKEOVER<br />Client: Telenor<br />Campaign: Sensation<br />Format:1600x1200px<br />File size: <br />max.80KB+3MB<br />

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Transparent takeover<br />Client: NesCafe<br />Format: 1600x1200<br />Targeting: 6-9 AM<br />Frequency capp:<br />1 per visit<br />

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Transparent takeover<br />Client: NesCafe<br />Format: 1600x1200<br />Targeting: 6-9 AM<br />Frequency capp:<br />1 per visit<br />

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Transparent takeover<br />Client: NesCafe<br />Format: 1600x1200<br />Targeting: 6-9 AM<br />Frequency capp:<br />1 per visit<br />

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Transparent takeover<br />Client: NesCafe<br />Format: 1600x1200<br />Targeting: 6-9 AM<br />Frequency capp:<br />1 per visit<br />

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Transparent takeover<br />Client: NesCafe<br />Format: 1600x1200<br />Targeting: 6-9 AM<br />Frequency capp:<br />1 per visit<br />