Final Presentation

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Final Presentation

  1. 1. Making the Tigers PersonVeronica Kieffer
  2. 2. GOALS Drive ticket sales Capitalize on recent success Create a bond with fans  INCREASE ENGAGMENT
  3. 3. TARGET AUDIENCESResidents of Detroit and Michigan Season Ticket Regular Ticket Holders Holders Ages Gender
  4. 4. OVERVIEWBudget: $134 million NEW Digital  Cost of ads Marketing Strategy  Cost of maintaining sites  SOCIAL MEDIA  Promotional Items  INTERNET MARKETING  MOBILE STRATEGIES
  5. 5. SOCIAL MEDIA Personalize the experience Instill a sense of Detroit pride Twitter, Facebook, & Instagram  Offers, events, themes  Interaction & Conversations
  6. 6. #DETROITTIGERPRIDEINSTAGRAM-Tigers game through the eyes ofthe fan-Fans upload pictures at thegame or around the city-Share on Facebook and Twitter-Users with the featured pictureswill win a special giveaway.
  7. 7. INTERNET MARKETING Broader Reach Key Words associated with the Tigers Ads will be placed on YouTube, Facebook, Google, etc. Direct to the Detroit Tigers online ticket office Click-through rates, pay per click, and the overall actual return-on- investment since the keyword ads were placed
  8. 8. MOBILE MARKETING Smartphones: Sports games, including baseball games A place to display quick video and digital advertisements of the recognizable Detroit Tigers logo and players Ads will direct them to the website  Great for tracking purposes
  9. 9. METRICS OF SUCCESS Twitter “retweets” and “follows” Facebook “likes”, “shares”, and “comments” Instagram “likes” and “comments” Google Analytics to measure website and social media page visits
  10. 10. SUMMARY SOCIAL MEDIA: Fan experience INTERNET MARKETING: Direct to the website and tickets MOBILE MARKETING: Sports enthusiasts with a higher digital dependence Personalize the Detroit Tigers Capitalize on star players and an American League championship

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