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Marko Savić MBA thesis presentation

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Presentation of the masters thesis: Corporate Design Strategy and Branding: the Role of Design Management in Developing the Corporate Identity.

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Marko Savić MBA thesis presentation

  1. 1. University of Ljubljana Faculty of Economics & ICPE Corporate Design Strategy and Branding: the Role of Design Management in Developing the Corporate Identity —Marko Savić MA
  2. 2. Agenda 1. Motivation for the thesis 2. Key findings 3. Future directions
  3. 3. ntribute to coherent design terminology
  4. 4. Contribute to coherent design terminology.
  5. 5. 2. Key findings + branding&b. architecture + corporate identity + corporate design strategy
  6. 6. Corporate Identity Audit Preparation Execution Results
  7. 7. Corporate Identity Audit Preparation Execution Results 1.Select the audit team. 2.Asess the key elements in the corporate identity. 3.Determine who should be interviewed.
  8. 8. Corporate Identity Audit Preparation Execution Results 1.Select the audit 4. Conduct team. audit interviews. 2.Asess the key 5. Audit corporate elements in the identity factors. corporate identity. 6. Summarize 3.Determine who salient points. should be interviewed.
  9. 9. Corporate Identity Audit Preparation Execution Results 1.Select the audit 4. Conduct 7. Determine team. audit interviews. the options 2.Asess the key 5. Audit corporate for change. elements in the identity factors. 8. Present the audit results, corporate identity. 6. Summarize 9. Use the audit 3.Determine who salient points. data to should be improve the interviewed. corporate identity.
  10. 10. 3. Future directions + Design management as corporate culture + Design becoming strate- gic partner to business + Design strategy for the whole country
  11. 11. Design Sustainable competitive strategy advantage

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