Web2.0 for Small Business

Viv McWaters
Viv McWatersFacilitator & Trainer
Web 2.0
Connecting Small Business
Web2.0 for Small Business
Web2.0 for Small Business
Viv McWaters
Web2.0 for Small Business
Web2.0 for Small Business
Web 2.0?
Ancient history! Web1.0
Web2.0 for Small Business
Web2.0 for Small Business
Web 2.0
Tools
Facebook
CollectiveX
YouTube
Blogging
Twitter
Slideshare
Skype
Google Docs
Uses?
Connecting
Private
Search
Presence
Common
questions
Where to start?
How do
I find the
time?
It might as well be Swahili!
Wouldn’t you rather spend
 time with real people?
Who do
you trust?
Other faves
Web2.0 for Small Business
Community
linkages
Web2.0 for Small Business
Web2.0 for Small Business
Web2.0 for Small Business
Web 3.0?
“What could have become isolating is becoming a powerful tool
for real-world transformation and relationship.”
                                                 Wendy Farmer-O’Neil
Made by Viv McWaters
  for Deakin University, Faculty of Business & Law, Geelong
                         8 April 2009
                    www.vivmcwaters.com.au
                 www.facilitatingwithconfidence.com
                      www.winkipod.com.au
                           Twitter: vivmcw
                        Skype vivmcwaters

Photos on slides 1, 5, 7, 8, 19, 20, 21, 22, 36 from iStockphoto
                       www.istockphoto.com
           All other photos belong to the author
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Editor's Notes

  1. Dinner at Yvonne’s - story of how I came to be giving this talk
  2. About me - I’m a facilitator Tangle of butcher’s paper, pens and group ideas
  3. Live at bells Beach, with my mountain-bike riding scientist husband and dog, Comet. To relax I enjoy the natural environment - especially birdwatching
  4. And I blog Rediscovering my inner writer
  5. New language - steep learning curve Story about SARS - influence of web 2.0 even before I knew anything about it
  6. To understand web 2 need to revisit ancient history - web 1.0
  7. Web 1.0 was characterised by control
  8. And was corporate - and somewhat boring
  9. Rise of the ‘enthusiastic amateur’
  10. Featured on Slideshare
  11. Connecting to people and ideas Networking
  12. Private, client-based social networking
  13. Finding stuff Remaining current
  14. Marketing - presence On-line CV Personal brand
  15. Where do you start? beginner slopes - use a guide
  16. How do I find the time? I don’t find time - I make time
  17. Understanding the language
  18. Rather talk to real people?
  19. Who do you trust?
  20. we20
  21. Bushfire support
  22. Raising funds
  23. Meeting people through web 2.0 Meeting in person and collaborating/partnering