Google chomebook


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Will Chrome OS survive in India with Chromebooks?

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Google chomebook

  1. 1. Survival of in India SHRI VIVEK PSG INSTITUTE OF MANAGEMENT COIMBATORE INDIATuesday, December 20, 2011
  2. 2. Chrome OS Linux-based operating system designed by Google. Known as Chromium OS. Open Source. Exclusively for web applications.Tuesday, December 20, 2011
  3. 3. Chromebook Notebooks that run Google Chrome OS. Marketed by Samsung and Acer. Low cost. Will be launched in India by 2012.Tuesday, December 20, 2011
  4. 4. SWOT AnalysisSTRENGTHS WEAKNESS Fastest boot times Lacks file manger Google Brand (quality) Lacks music/movies player Cheap to manufacture and sell Lacks games Simple Web-based Fantastic Graphics.Tuesday, December 20, 2011
  5. 5. SWOT OPPORTUNITIES THREATS Centers around the growing Microsofts mobile platformweb-based online world Apples Mac Air/iPad Simple design leadsto increased security in the Need for more not-web-basedfuture Applications/games Simple design makes upgradesin invasive features easier Lacking features of higher More people that priced notebookscannot afford an expensivecomputer will need somethingcheapTuesday, December 20, 2011
  6. 6. Strategies Diffensive Strategy. Microsoft is a major competitor. More Security than windows.Tuesday, December 20, 2011
  7. 7. To Survive in India…… Implement file manager Create or import apps for music/movies. Include games Web-based and offline basedTuesday, December 20, 2011
  8. 8. Tuesday, December 20, 2011