AGENDA What is Business Intelligence (BI)? Why bi? What is Cognos? Why Cognos? Cognos Features. Cognos Insight. Cognos Advantages.
WHAT IS BUSINESS INTELLIGENCE (BI)? Business Intelligence (BI) BI refers to technologies, applications and practices for the collection, integration, analysis, and presentation of business information . Purpose of BI To support better, improved and more efficient Decision Making BI Systems Provide BI systems provide historical, current, and predictive views of business operations., BI Systems Information Uses data that has been gathered into a data warehouse or data mart.
WHY BI? What happened? Past What is happening? Present Why did it happen? What will happen? Future What do I want happen?
WHY BI? Customer behavior analysis Targeted marketing and sales strategies Business scenarios and forecasting Business service management Business planning and operation optimization
WHY BI? Better decisions with greater speed and confidence Shorten marketing efforts Improve customer relationships Improve revenue and profit
What is Cognos? Cognos is Business Intelligencesoftware that enables users to extract data, analyze it, and then assemble reports.
Why Cognos? Cognos Business Intelligence provides a limitless BI workspace to support how people think and work. Cognos is more user-friendly. It delivers the complete range of BI capabilities: query and reporting, analysis, dash boarding and score carding on a single, service-oriented architecture. It expands traditional business intelligence (BI) with planning, scenario modeling, real–time monitoring, collaboration and predictive analytics.
Cognos Features User can edit existing data. Drag & Drop and Automation is best future of cognos. IT people no need to write hardcoding. Up-To-Date Information
Cognos FeaturesCONTD., Query and Reporting Analysis Dash boarding Mobile BI
Cognos FeaturesQuery and Reporting. Need to make fact-based decisions in a system thats simpler, faster and easier to manage. Professional report authors who design one–to– many reports for the enterprise, to business users who need to create their own ad hoc queries or customize existing reports. Cognos query and reporting capabilities fit the needs of users throughout your organization. Helps You Quickly Answer a Focused Question.
Cognos FeaturesAnalysis. Users can explore information easily to drive smarter business decisions. Users can easily view, assemble and analyze the information required to make better decisions.
Cognos FeaturesDash boarding. Itallows any user to access, interact and personalize content in a way that supports the unique way they make decisions. Secure access to information from all time horizons. Users can quickly move from insight to action.
Cognos FeaturesMobile BI Usersinteract with trusted BI content through a rich and visual experience whether offline or online. The flexible and proven platform ensures mobile decision making is simple, reliable and secure.
Cognos Report studioCreating a basic report involves following steps specifying the data package choosing a basic report layout adding data validating the report saving the report running the report
ADD OPTIONS TO THE REPORTObject Description Query Adds a query. Join Adds a join relationship. Union Adds a union operator. Intersect Adds an intersect operator. Except Adds an except (minus) operator. SQL Adds SQL. MDX Adds MDX
DASHBOARD A created new dashboard page contains An application bar A dashboard layout area A content pane that includes the Content and Toolbox tabs Widgets and filters
ADVANTAGES OF COGNOS BI Increase business intelligence adoption rates. Distribute business intelligence to everyday users. Users can modify and share Cognos BI content using familiar applications and interfaces. Publish and share Cognos-enabled files to the secure BI portal.