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Strategic analysis of Reliance Jio


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Strategic analysis of Reliance Jio, performed as a part of an online course.

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Strategic analysis of Reliance Jio

  1. 1. Strategic Analysis of Reliance Jio Infocomm Limited Competitive Position Assignment - Coursera
 Vivek Sharma In this report, strategic analysis has been done for “Reliance Jio Infocomm Limited” (termed as Jio in the report). Aim of the analysis is to find whether the firm would be able to sustain its growth for a long time in the Telecommunications industry considering its high competitiveness. Jio is a LTE mobile network operator in India which recently thrilled the whole telecom market in India after launching its 4G services. Its a subsidiary of Reliance Industries Ltd. owned by Mukesh Ambani. Before the launch of Jio, another venture by his brother was operating by the name of Reliance Communications. Before diving into the firm, let’s first have a look at the telecom industry in India, especially the mobile network operators. India currently has about 1 billion mobile phone subscribers, which is Second largest in the World. Such a big consumer market tend to attract new firms and investors. The recent rise of interest for high speed mobile internet along with increasing rate of urbanisation assures that this industry will have highly increasing growth in coming1 years. Moreover, mission of Digital India by Government of India has added cherry on the cake. Please see Exhibit 1 for more information. World Fact-book by Central Intelligence Agency: fields/2212.html 1 Source :
  2. 2. But if look at Exhibit 2, we can clearly see that this is highly competitive industry. There are more than 10 service providers out of which more than 60% market share in terms of subscribers lies in that hand of 3 leading firms - Bharti Airtel, Vodafone and Idea. So it may seem but its not that easy to earn profits in this industry. Huge initial capital investment and high sunk costs along with government regulations regarding selling of spectrum bands decreases the risk of entry of new firms. But on the other hand, low switching cost(due to Mobile Number Portability) , availability of information of multiple options increases the bargaining power of buyers. Bargaining power of suppliers is quite low as these firms mainly require sim card manufactures and tower operators which because of low product differentiation and large number of suppliers are not able to bargain much. Further looking at the substitutes, the risk is kind of moderate. Coming up of free voice call services by WhatsApp and other similar apps have increased the risk, but since these are internet calls,2 firms can still continue to earn profits from internet services. Intensity of rivalry in the industry is very high and new entrants tend to face retaliation. 
 Jio started its services from mid 2016 and has gained a huge customer base in short span of time. Since the telecom industry is a very competitive Jio used the low cost strategy while launching its services. In order to increase their subscribers and gain popularity among them, they announced free voice calls and unlimited internet services for a period of 5 months which was later increased to 8 months. As per the data by Telecom Regulatory of India, Jio has made a 3% subscriber base with a huge growth rate as compared to already existing big players in the market (Refer to Exhibit 1 and Exhibit 2). But continuing like this would end up in no profits. But if we look at the plans they are3 offering, we will find that they are kind of exploiting the differentiation strategy. The minimum plan starts from 19 INR and goes upto 1500 INR. The people after getting accustomed to high speed 4G data and free voice calls would willing to pay for their services. Customers would to be forced to subscribe for high rate plans since the lower ones have less validity as well as offerings which will ultimately lead to profits for the firm.
 Exhibit 5 presents the capability analysis of Jio. The top most capability that Jio and no other telecom currently has is the 2.5 lakh kilometres long network of fibre-optic cables, covering 18,000 cities and over one lakh villages, all over the India and they are planning to cover 100% of nation’s population by 2018. This makes them largest 4G network in India. Jio holds4 spectrums of 850MHz, 1800MHz and 2300MHz which helps in maintaining seamless congestion free 4G network with large capacity. As they have already laid down the optical fibres, it would be very easy for them to implement 5G or 6G technology as soon as it comes to the market. On the other hand, its competitors are still struggling to establish 4G networks. Jio is using the VoLTE technology for voice calls which is to make calls over internet which helps in reducing their carrier charges as compared to other market operators. Moreover, they 2
  3. 3. have also launched their own affordable smartphones in order to gather more and easy revenue. As Jio is subsidiary of Reliance Industries Ltd. they have huge funding easily available for further investments which might not have been a case with any other early stage startup. 
 Its been less than a year that Jio launched its services and nothing is clear about their revenues earned so far. But looking at core capabilities, we can assure that they will surely earn huge profits and other competitors will need to work hard to compete against them.
 Exhibit 1: Mobile Network Operator Industry Analysis
 Exhibit 2: Access Service Provider-Wise Market Shares in term of Wireless Subscriber Base as on October 31, 2016.5 Industry Analysis Demographic Trends Socio-Cultural Influences * Increase in interest for high speed mobile Internet. * Increase in urbanization rate. * 1 billion mobile phone users (Second largest in World) Technological Developments Political-Legal Pressures 4G LTE , 5G, Optical Fibre Mission of Digital India by Government of India Macroeconomic Impacts Global Trade Issues Revenue from Telecom industry was USD$19 Billion in FY15. 3 1%3%5% 5% 8% 8% 9% 17% 19% 24% Bharti Airtel Vodafone Idea BSNL Aircel RCom Tata Telenor Jio Sistema MTNL
  4. 4. Exhibit 3: Access Service Provider Wise Monthly growth rate of Wireless Subscriber base in the Month of October, 2016. 
6 Exhibit 4: Five Forces Analysis 4 Entry * High sunk costs (+). * Government and legal barriers (+). * Pre-commitment contracts (+). * Retaliation by existing firms (+). Rivalry * Large number of competitors (-). * High exit costs (-). Buyers * Low Switching cost (-) . * Information easily available (-) . * Less ability of buyers to integrate backward (+). * Numerous options available for buyers (-). * Differentiated services (+). Suppliers * Low product differentiation (+). Substitutes * Free calls services by messengers like WhatsApp etc. * No threat of forward integration (+). -7% 21.4% 49.8% 78.2% 106.6% 135% Jio Idea BSN L BhartiAirtelTelenor Vodafone Aircel M TN L Q uadrant R C om Tata Sistem a -3.85%-2.37%-1.14% 0.1%0.21%0.23%0.59%0.77%0.9%1.27%3.54% 122.86%
  5. 5. Exhibit 5: Capability Analysis of Jio 5 People Process System /Tech * Unique work culture and Leadership * Decision are taken at apex of organisation * Already established in other sectors of economy * Large Optical fibre Network and bandwidth * VoLTE Technology * Ready for future technologies of 5G, 6G * Free home delivery of sim cards * Large number of stores.