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These are the slides of a workshop I conducted with my Marketing team. The objective was to ensure I generate sufficient curiosity to make them creative with their work. I won't state that this set of slides is single handedly responsible for steering them on, but there has been a marked difference in the output preceding this workshop and post the workshop. An oft heard compliment about marketing is that its output is awesome! I dedicate this presentation to my marketing team; they truly are awesome!