Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Getting
Creative
Vivek Mehra
What is
creativity?
Please write down 5
things that (you believe)
define creativity
You become
what you
believe
Do you believe this?
How many
frescos did
Michelangelo
paint before he
painted the
Sistine
Chapel?
Answer: NONE
Where did
Leonardo Di Vinci
paint the Mona
Lisa?
Options:
1. In a quiet room
2. In an open space (field)
3. In his studio ...
Answer:
4. In a room full of
singers, clowns and
musicians
Can I influence your mooD?
Lower your Eyebrows
Raise your upper
Eyelids
Narrow your Eyelids
Press your Lips together
Hold ...
• Something like this…?
Can I try this once again?
❖ Put a pen between your teeth
in far enough so that it‟s
stretching the edges of your
mouth ba...
But
seriously...
let‟s try a
more real
exercise
How
observant
are you?
You have 1 minute to tell me which object is in
both pictures.
The answer…
What you know prevents you from
thinking creatively ...
This equation is wrong.
Move just one match stick to make it a
val...
The answer…
Concluding Part 1
Key Takeaways
We influence
creative outcome by
the way we think
We can change the
outcome by thinking
di...
Part 2
Getting out of your
comfort zone
Are you ready?
Take off your shoes
Here is what you should be feeling...
Place the shoes under the table and relax
What if I asked you to step out
of your comfort zone and...
Asked you to wear someone
else‟s shoes? Would you?
Asked you t...
Place all the back shoes on
the table...
Understanding shoes,
reward Rs. 3000
Build the tallest structure with the shoes
Each shoe must be touching another shoe
Yo...
I can read your
mind
Are you ready?
Follow the instructions carefully
Here goes...
Think of a 2 digit number between 10 and 99 (both
inclusive)
Add the 2 digits together
Subtract the sum from the original ...
Find the image next to
your number
Remember it...
Now I will beam it in
from you...
I know what it is...
How many of you believe
I know your symbol?
This is the symbol you
were looking at…
Would you like me to try
again?
Read the following passage
I would like the person who can‟t read this to raise his
hand...
"Aoccdrnig to rscheearch at Cmabridge
Uinvervtisy, it deosn‟t mttaer in waht oredr the
litteers in a wrod are, the olny ip...
The mind is complex…
The mind likes „routine‟…
What did we just learn...
The mind has comfort zones
It‟s difficult to get out of these
zones, but not impossible
The mind...
Part 3
There is no such
thing called
Failure
What is the
definition of
failure?
Please write a definition you believe to be
true.
Here are a few of mine...
But the truth is ...
What you feel like doing
What‟s bothering you
Plain truths about failure
As an infant you learnt to walk by trial and error.
As an adult, you fear “trial and error”
You...
The other side of failure...
Desire to succeed; DON‟T fear failure
Learn to fail
Practice failure (repeat things you are n...
The other side of failure...
Some spectacular failures...
Which of these failures would you rather not be?
Part 4
Ideas need to
mate
When was steam first used?
James Watt‟s steam engine was patented in 1765
Newcomen made a steam engine in 1712
Edward Some...
• Answer: Hero of Alexandria used steam to open
temple doors in 1 AD
Who really invented the
iPod?
Apple in 2001
Creative Labs in 1999
Sony in 1998
Fraunhofer in 1987
Kane Kramer in 1979
The truth about the iPod…
Idea Mating 1:
Combine Randomly
Make a list of unresolved issues (or problems or
objects)
Make another list of things you ...
Idea Mating 2: Combine
Problems
Follow the same process of
preparing 2 or more lists
Instead of random selection align
sim...
Idea mating 3:
combine ideas
You know the drill... 2 lists
Put the really diverse ones
separately
Don‟t be limited by your...
Idea Mating 4:
Combine Talent
For managers:
Create brainstorm groups of diverse individuals
For individuals:
Ask the most ...
The 7 Deadly
Sins that
prevent you
from being
creative
Sin 1: You don‟t believe you are creative
I can‟t pretend to be
something I am not
I can‟t do this
I once tried this in
sc...
Sin 2: You believe myths about
creativity
It‟s a mystery
to me
It‟s for the
blessed or
depressed
I am more
right brain
I a...
Sin 3: You fear
failure
Do I really
need to say
more (on
this)?
Sin 4:You fail to
actI can‟t take
the risk
I need to
plan better
I will do it
tomorrow
I am scared
Sin 5: You fail to
produce Ideas
Caught in a
“culture of
helplessness”
I am irritated
I am not a
thinker
I have so much
to...
Sin 6: You fail to look at things
differently
Speaking
first,thinking later
I know that
It is so obvious!
This is how it w...
Sin 7:Failure to accept personal
responsibility
I don‟t have the
right team
I wish I was her
She didn‟t tell me
how
He goo...
Acknowledgments
The various images used in this presentation
are copyrighted by their lawful owners. Of
the many thousands...
Getting Creative
Getting Creative
Getting Creative
Getting Creative
Getting Creative
Getting Creative
Upcoming SlideShare
Loading in …5
×

Getting Creative

461 views

Published on

These are the slides of a workshop I conducted with my Marketing team. The objective was to ensure I generate sufficient curiosity to make them creative with their work. I won't state that this set of slides is single handedly responsible for steering them on, but there has been a marked difference in the output preceding this workshop and post the workshop. An oft heard compliment about marketing is that its output is awesome! I dedicate this presentation to my marketing team; they truly are awesome!

  • Be the first to comment

  • Be the first to like this

Getting Creative

  1. 1. Getting Creative Vivek Mehra
  2. 2. What is creativity? Please write down 5 things that (you believe) define creativity
  3. 3. You become what you believe Do you believe this?
  4. 4. How many frescos did Michelangelo paint before he painted the Sistine Chapel?
  5. 5. Answer: NONE
  6. 6. Where did Leonardo Di Vinci paint the Mona Lisa? Options: 1. In a quiet room 2. In an open space (field) 3. In his studio surrounded by his students 4. In a room full of singers, clowns and musicians
  7. 7. Answer: 4. In a room full of singers, clowns and musicians
  8. 8. Can I influence your mooD? Lower your Eyebrows Raise your upper Eyelids Narrow your Eyelids Press your Lips together Hold this expression. What do you feel?
  9. 9. • Something like this…?
  10. 10. Can I try this once again? ❖ Put a pen between your teeth in far enough so that it‟s stretching the edges of your mouth back without feeling uncomfortable. ❖ What do you feel?
  11. 11. But seriously... let‟s try a more real exercise
  12. 12. How observant are you?
  13. 13. You have 1 minute to tell me which object is in both pictures.
  14. 14. The answer…
  15. 15. What you know prevents you from thinking creatively ... This equation is wrong. Move just one match stick to make it a valid equation...
  16. 16. The answer…
  17. 17. Concluding Part 1 Key Takeaways We influence creative outcome by the way we think We can change the outcome by thinking differently We can become anything we want, if only we believe...
  18. 18. Part 2 Getting out of your comfort zone Are you ready?
  19. 19. Take off your shoes
  20. 20. Here is what you should be feeling...
  21. 21. Place the shoes under the table and relax
  22. 22. What if I asked you to step out of your comfort zone and... Asked you to wear someone else‟s shoes? Would you? Asked you to wear shoes of the opposite gender as yours? Still comfortable?
  23. 23. Place all the back shoes on the table...
  24. 24. Understanding shoes, reward Rs. 3000 Build the tallest structure with the shoes Each shoe must be touching another shoe You can‟t place any objects between shoes The tallest structure will receive a cash award of Rs. 3000 You have 5 minutes and your time starts NOW...
  25. 25. I can read your mind Are you ready? Follow the instructions carefully Here goes...
  26. 26. Think of a 2 digit number between 10 and 99 (both inclusive) Add the 2 digits together Subtract the sum from the original number (if 39 is your number) 39 - (3+9) = 27 Hold the number in your thoughts... Don‟t let it go!
  27. 27. Find the image next to your number Remember it... Now I will beam it in from you... I know what it is...
  28. 28. How many of you believe I know your symbol?
  29. 29. This is the symbol you were looking at…
  30. 30. Would you like me to try again? Read the following passage I would like the person who can‟t read this to raise his hand...
  31. 31. "Aoccdrnig to rscheearch at Cmabridge Uinvervtisy, it deosn‟t mttaer in waht oredr the litteers in a wrod are, the olny iprmoetnt tihng is taht the frist and lsat ltteer be at the rghit pclae. The rset can be a ttoal mses and you can sitll raed it wouthit a porbelm. Tihs is besauae ocne we laren how to raed we bgien to aargnre the lteerts in our mnid to see waht we epxcet to see. The huamn mnid deos not raed ervey lteter by istlef, but preecsievs the wrod as a wlohe. We do tihs ucnsoniuscoly wuithot tuhoght."
  32. 32. The mind is complex…
  33. 33. The mind likes „routine‟…
  34. 34. What did we just learn... The mind has comfort zones It‟s difficult to get out of these zones, but not impossible The mind adjusts to anomalies; prompts us to see what really isn‟t there But all of these can be overcome to unleash creativity
  35. 35. Part 3 There is no such thing called Failure
  36. 36. What is the definition of failure? Please write a definition you believe to be true. Here are a few of mine...
  37. 37. But the truth is ... What you feel like doing What‟s bothering you
  38. 38. Plain truths about failure As an infant you learnt to walk by trial and error. As an adult, you fear “trial and error” You are taught to succeed by fearing failure The fear of failure is “taught” by the following: lower grades means you know less lower education means you will earn less lower earning means you are in a lower strata of society low self-esteem, peer pressure follow
  39. 39. The other side of failure... Desire to succeed; DON‟T fear failure Learn to fail Practice failure (repeat things you are not good at) Stay in the present (failure is a projection of a future consequence)
  40. 40. The other side of failure... Some spectacular failures... Which of these failures would you rather not be?
  41. 41. Part 4 Ideas need to mate
  42. 42. When was steam first used? James Watt‟s steam engine was patented in 1765 Newcomen made a steam engine in 1712 Edward Somerset made a steam pump in 1663 Giovanni Battista Della Porta created a steam percolator fountain in 1601 Taqi al-Din Muhammad ibn Ma'ruf used a steam turbine to rotate a roast spit, in 1551 Hero of Alexandria used steam to open temple doors in 1 AD
  43. 43. • Answer: Hero of Alexandria used steam to open temple doors in 1 AD
  44. 44. Who really invented the iPod? Apple in 2001 Creative Labs in 1999 Sony in 1998 Fraunhofer in 1987 Kane Kramer in 1979
  45. 45. The truth about the iPod…
  46. 46. Idea Mating 1: Combine Randomly Make a list of unresolved issues (or problems or objects) Make another list of things you like (objects, thoughts, feelings) Pair an item of List 1 with one from List 2 You will be surprised at what emerges Let‟s try this a little differently...
  47. 47. Idea Mating 2: Combine Problems Follow the same process of preparing 2 or more lists Instead of random selection align similar problems in a list Practical use: Problem 1: need to move heavy objects Problem 2: need to weigh heavy objects Solution:??? Do you know which company first patented the concept?
  48. 48. Idea mating 3: combine ideas You know the drill... 2 lists Put the really diverse ones separately Don‟t be limited by your imagination, use as many adjectives and creative words as possible... One more exercise?
  49. 49. Idea Mating 4: Combine Talent For managers: Create brainstorm groups of diverse individuals For individuals: Ask the most unlikely person for a solution to your problem Not really the best of combining ideas
  50. 50. The 7 Deadly Sins that prevent you from being creative
  51. 51. Sin 1: You don‟t believe you are creative I can‟t pretend to be something I am not I can‟t do this I once tried this in school and couldn‟t do it I have 2 left hands (feet?) Remember: Michelangelo
  52. 52. Sin 2: You believe myths about creativity It‟s a mystery to me It‟s for the blessed or depressed I am more right brain I am more left brain
  53. 53. Sin 3: You fear failure Do I really need to say more (on this)?
  54. 54. Sin 4:You fail to actI can‟t take the risk I need to plan better I will do it tomorrow I am scared
  55. 55. Sin 5: You fail to produce Ideas Caught in a “culture of helplessness” I am irritated I am not a thinker I have so much to do I don‟t want to look stupid
  56. 56. Sin 6: You fail to look at things differently Speaking first,thinking later I know that It is so obvious! This is how it was done earlier Why should I reinvent the wheel?
  57. 57. Sin 7:Failure to accept personal responsibility I don‟t have the right team I wish I was her She didn‟t tell me how He goofed up They forgot I haven‟t done this ever
  58. 58. Acknowledgments The various images used in this presentation are copyrighted by their lawful owners. Of the many thousands of images I perused, I found these to be best suited to illustrate the point. I have not used them for any financial gain of any sort. If you are a copyright holder and have any objections to this use, please feel free to write to me to take them down. I can be reached at vivek.mehra@sagepub.in

×