Content: I Choose What to Consume

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  • ----- Meeting Notes (28/03/2014 18:04) -----
    Opportunity
    1.
    Threat
  • Content: I Choose What to Consume

    1. 1. PUBLISHING IN A GLOBALISED WORLD LESSON 4 — CONTENT: A MATTER OF CHOICE POST GRADUATE DIPLOMA IN PUBLISHING 2014 AMBEDKAR UNIVERSITY, NEW DELHI VIVEK MEHRA
    2. 2. CONTENT: CHOICES CONTENT: A MATTER OF CHOICE CUSTOMER IS (ALWAYS) KING PRINT RULES “I WANT TO BE MOVED” “I WANT TO LISTEN” OPPORTUNITY Vivek Mehra www.vivekmehra.in “DIGITALLY MINE” “I WANT TO ENGAGE”
    3. 3. Vivek Mehra www.vivekmehra.in CONTENT: CHOICES CONTENT: A MATTER OF CHOICE PRINT RULES • Content is easy to consume • Rules have been laid down over centuries “DIGITALLY MINE” •Difficult to define digital •Consumption is differential •Text is difficult to navigate •Fundamental of devices is essential knowing •Devices locked to technology •Technology locked to format owner •Not completely conducive to all environments (airplanes, high- security zones)
    4. 4. Vivek Mehra www.vivekmehra.in CONTENT: CHOICES CONTENT: A MATTER OF CHOICE Learning1 Learning2
    5. 5. CONTENT: CHOICES CONTENT: A MATTER OF CHOICE I am different… Assist me when I need it… Vivek Mehra www.vivekmehra.in
    6. 6. DISCUSSION: INFORMATION AT THE SPEED OF THOUGHT Key Takeaways
    7. 7. DISCUSSION: INFORMATION AT THE SPEED OF THOUGHT Key Takeaways

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