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KINGFISHER PRICING STRATEGY

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KINGFISHER PRICING STRATEGY

  1. 1. Pricing ss StrategyPresented By: Ashutosh Pandey Vivek Kumar Dwivedi
  2. 2. Content• History of Aviation Industry in India• Private players in India• Pricing strategy
  3. 3. Aviation IndustryOne of the fastest growing Industry in the world. Origin of Indian Aviation Industry can be traced back to the year 1912. India has the private airlines as its key player.75 % of the market share owned by private player.
  4. 4. Contd……• Main Player in the aviation Industry--- Jet airways Indigo Kingfisher Spice jet Air India
  5. 5. Price The Price segments that kingfisher targets in the higher income group as well as the upper middle class background.Some of the services offered by kingfisher do emphasis on their policy to target those segments which are willing to pay for luxury.
  6. 6. Kingfisher Airlines being a premium airline adopt a premium pricing strategy.Kingfisher Red its low fare arm adopts a low fare pricing.Also they are deciding price as per fuel rate and dollar rate.
  7. 7. Kingfisher AirlinesKingfisher Kingfisher Kingfisher Red First class

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