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Hows And Whats And Whys Of Search Engine Optimization!

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A brief introduction to Search Engine Optimization (SEO) how it can help to drive traffic to your website.

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Hows And Whats And Whys Of Search Engine Optimization!

  1. 1. innovative thinking. wise solutions. innovative thinking. wise solutions. Hows, Whats & Whys of Search Engine Optimization! March 2009 Mumbai Webvedics © 2009
  2. 2. innovative thinking. wise solutions. What is Search Engine Optimization (SEO)? Search engine optimization (SEO) is the process of improving the Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via volume and quality of traffic to a web site from search engines via quot;naturalquot; (quot;organicquot; or quot;algorithmicquot;) search results. Typically, the earlier a quot;naturalquot; (quot;organicquot; or quot;algorithmicquot;) search results. Typically, the earlier a site appears in the search results list, the more visitors it will receive from site appears in the search results list, the more visitors it will receive from the search engine. the search engine. --http://en.wikipedia.org http://en.wikipedia.org Webvedics © 2009
  3. 3. innovative thinking. wise solutions. What is Organic Search? Search engine optimization affects only organic search results, not paid or quot;sponsoredquot; results, such as Google AdWords. Webvedics © 2009
  4. 4. innovative thinking. wise solutions. How does a Search Engine Works? The Spider: visits a web page, reads it, and then The Spider: visits a web page, reads it, and then follows links to other pages within the site. The follows links to other pages within the site. The Spider returns on a regular basis to look for changes. Spider returns on a regular basis to look for changes. The Three Parts of The Three Parts of The Index: Everything the spider reads goes into the index. The Index: Everything the spider reads goes into the index. a Search Engine a Search Engine The index contains a copy of every webpage that the spider The index contains a copy of every webpage that the spider reads. When the page changes the index is updated. reads. When the page changes the index is updated. The Software: It sifts through the millions of pages The Software: It sifts through the millions of pages recorded in the index to rank them in order of what it recorded in the index to rank them in order of what it believes is most relevant. believes is most relevant. Webvedics © 2009
  5. 5. innovative thinking. wise solutions. Why Do You Need SEO? 28% PPC Advertising Pre-Emptive Results (News, Local, Product Feeds, Google Co-op, etc.) 72% Natural Search Results Webvedics © 2009
  6. 6. innovative thinking. wise solutions. Google Dominates Market Share Paid = 28% of clicks 63% of US market share Organic = 72% of clicks Webvedics © 2009
  7. 7. innovative thinking. wise solutions. Yahoo! – A Close Contender Paid = 40% of clicks still a major player with 26% of the US Organic & Paid Inclusion = 60% of clicks market share Webvedics © 2009
  8. 8. innovative thinking. wise solutions. Why is SEO Important for your Website? Search engines are one of the primary ways that Internet users find Web sites. Search engines are one of the primary ways that Internet users find Web sites. That's why a Web site with good search engine listings may see a dramatic That's why a Web site with good search engine listings may see a dramatic increase in traffic. increase in traffic. With search you do not hunt for your customers. While they are actively With search you do not hunt for your customers. While they are actively interested in your products or services, they hunt for you. interested in your products or services, they hunt for you. The earlier a site appears in the search results list, the more visitors The earlier a site appears in the search results list, the more visitors it will receive from the search engine. it will receive from the search engine. Generally people click on the top 10 links appearing on the first page of a Generally people click on the top 10 links appearing on the first page of a Google Search. Google Search. Webvedics © 2009
  9. 9. innovative thinking. wise solutions. What is to be Done? Search engine optimization is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site's user experience and performance in organic search results. • Competitors Analysis. • Directory submission on Google, Yahoo, MSN etc. • Editing the website content to increase its relevance to specific key words. • Editing the website content to remove barriers to indexing activities of the search engine. • Restructuring the URL of the pages. • Embedding Keywords and Meta Data into the HTML code. • Checking for dead links on the site. • Designing a site map. • Back Linking the pages from other websites. • Posting of site URL on relevant forums. • Social Media Optimization on Social Networking Sites. Webvedics © 2009
  10. 10. innovative thinking. wise solutions. What are the Results of a Proper SEO Effort? Webvedics © 2009
  11. 11. innovative thinking. wise solutions. How can I know my Site’s Rank? • Alexa internet inc. is a subsidiary of Amazon.com which is best known for operating a website that provides information on web traffic to other websites. • Alexa shows a rank for each website available on the internet. • It also provides the traffic information of the site. The figure shows a The figure shows a screenshot for traffic details screenshot for traffic details of facebook.com which is of facebook.com which is ranked 5th in the world with ranked 5th in the world with an average traffic of 16.92% an average traffic of 16.92% of total internet traffic of total internet traffic everyday. It also gives a everyday. It also gives a country-wise, ranking and country-wise, ranking and average traffic for the site. average traffic for the site. Webvedics © 2009
  12. 12. innovative thinking. wise solutions. W a Re nt F co u r Fr m t a m h er Yo ee en d a De t ur Si tio ail te SE ns s , ?C O & on Au ta c t dit o us f No w! Mail us at webvedic@webvedics.com or call us + 91 - 9702013592 Webvedics © 2009

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