Brand Nirvana<br />Vanessa Bruno<br />Vivek Kapoor & ArpitAgrawal<br />
History of Vanessa Bruno, <br />		the lady and the brand<br />Daughter to Danish supermodel mother and a father that creat...
Store Concept<br />Vanessa bruno stores are open and welcoming, minimalistic and bathed in natural light. Sales associates...
Brand as a person<br />Vanessa Bruno as a person would be female, young, single, petite and elegant. Accomplished yet priv...
Brand as a symbol<br />Visual imagery is set in natural location, flooded with natural light often making the image seem e...
Story telling – Ether, the quintessential controlling element<br />Earth<br />Water<br />Fire<br />Air<br />Akasha (Ether ...
Very chic and feminine. Subtle, Practical and wearable. Elegant  with discreet sensuality. Timeless creations with a reckl...
Liberated<br />Ethereal <br />Axis Mundi<br />Practical<br />Empowered<br />
One word nirvana<br />Ethereal<br />Connotations <br />Delicate and light, heavenly<br />In control of the elements<br />S...
Vanessa Bruno<br />One word nirvana<br />Ethereal<br />Connotations <br />Delicate and light, heavenly<br />In control of ...
Upcoming SlideShare
Loading in …5
×

Vanessa Bruno - Brand Nirvana

3,126 views

Published on

A single word to describe the brand essence of Vanessa Bruno, the French designer label.

Published in: Lifestyle, Spiritual, Business
  • Be the first to comment

Vanessa Bruno - Brand Nirvana

  1. 1. Brand Nirvana<br />Vanessa Bruno<br />Vivek Kapoor & ArpitAgrawal<br />
  2. 2. History of Vanessa Bruno, <br /> the lady and the brand<br />Daughter to Danish supermodel mother and a father that created Emmanuelle Kahnh, Vanessa was exposed to the world of fashion from an early age.<br />She launched her own brand in 1996 at the age of 24, after a career in modeling and small jobs in ateliers.<br />She is well known for her unique style characterized by fresh, feminine and sophisticated pieces with impeccable detail, which are very wearable. She has experienced a meteoric rise in popularity, and has a loyal client base.<br />As of 2009, she has boutiques in Australia, France, Kuwait, Taiwan, South Korea and Japan.<br />
  3. 3. Store Concept<br />Vanessa bruno stores are open and welcoming, minimalistic and bathed in natural light. Sales associates are happy to help but don’t stalk you and let you discover the collection. The concept resonates with the design philosophy of practicality and has a fragile dreaminess about it.<br />
  4. 4. Brand as a person<br />Vanessa Bruno as a person would be female, young, single, petite and elegant. Accomplished yet private. Imaginative, lost in her dreams, intimate and desirable yet quiet and introverted. At complete peace with herself, enjoying the small joys of life. <br />Brand as a product<br />The Vanessa Bruno product is simple yet of impeccable quality. The design is comfortable and wearable. <br />
  5. 5. Brand as a symbol<br />Visual imagery is set in natural location, flooded with natural light often making the image seem ethereal, serene. Dreamily hypnotic images, drawing the viewer in to share the moment. <br />Brand as an organization<br />Vanessa Bruno as an organization could be described as conscientious. In harmony with the environment and nature. <br />
  6. 6. Story telling – Ether, the quintessential controlling element<br />Earth<br />Water<br />Fire<br />Air<br />Akasha (Ether in Hindu Philosophy) is the omnipresent incontrovertible transcendent eternal source of all energy, the realm of promise, potential, paths to be walked and the primal source that creates and nourishes the other four elements, Fire, Earth, Air and Water. (-Wikipedia)<br />
  7. 7. Very chic and feminine. Subtle, Practical and wearable. Elegant with discreet sensuality. Timeless creations with a recklessness.<br />For the woman at the centre of the universe. Dual character, the feline and ethereal feminine avatar and the aggressive urban warrior who is in control and asserting her authority.<br />
  8. 8. Liberated<br />Ethereal <br />Axis Mundi<br />Practical<br />Empowered<br />
  9. 9. One word nirvana<br />Ethereal<br />Connotations <br />Delicate and light, heavenly<br />In control of the elements<br />Slogan<br />“Rule the elements”<br />
  10. 10. Vanessa Bruno<br />One word nirvana<br />Ethereal<br />Connotations <br />Delicate and light, heavenly<br />In control of the elements<br />Ethereal <br />Practical<br />Liberated<br />Slogan<br />“Rule the elements”<br />Axis Mundi<br />Empowered<br />

×