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Humanize the android

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Talk on mobile user experience, understand human psychology

The session will cover the following :-

Learnings from Cognitive Sciences, Psychology, Game Mechanics for patterns of engagement

How and when to apply patterns of engagement while building apps

Core Android development techniques to use

Examples and Demos of apps that use this engagement techniques and how it helps them

Published in: Technology, Health & Medicine
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Humanize the android

  1. 1. Learning from Cognitive Psychology & Game Mechanics to create apps with soul the
  2. 2. @vivekjuneja #droidconIN #android #ux
  3. 3. "With Android, people were not responding emotionally, they weren't forming emotional relationships with the product. They needed it, but they didn't necessarily love it.“ http://www.theverge.com/2011/10/18/exclusive-matias-duarte-ice-cream-sandwich-galaxy-nexus/ + +
  4. 4. What are we talkingabout
  5. 5. 5lessons
  6. 6. Cognitive Psychology study of how people perceive, remember, think, speak, and solve problems
  7. 7. Cognitive Psychology at work
  8. 8. Game Mechanics constructs of rules intended to produce an enjoyable game or gameplay
  9. 9. Gamification in the real world
  10. 10. 5lessons choice reputation motivation attention habit
  11. 11. • decision making • paradox of choice • cognitive load choice reputation motivation attention habit
  12. 12. • decision making • paradox of choice • cognitive load reputation motivation attention habit choice
  13. 13. decision making best possible decision, least possible effort two minds of decisions – Gut and Head How to design interactions that assist users in making best decisions in limited time choice
  14. 14. choice decision making
  15. 15. choice reputation motivation attention habit • decision making • paradox of choice • cognitive load
  16. 16. paradox of choice the dopamine effect lesser choices, better decisions How to make dopamine part of the brain happy, and still allow people to make better choices choice
  17. 17. choice paradox of choice
  18. 18. • decision making • paradox of choice • cognitive load choice reputation motivation attention habit
  19. 19. cognitive load emotional brain kicks in mental shortcuts How to reduce the load on the user’s brain and make the application experience easy choice
  20. 20. cognitive load choice
  21. 21. choice High Cognitive load Too many choices
  22. 22. choice Low Cognitive load Grouped choices
  23. 23. • social validation • mirror effect choice reputation motivation attention habit
  24. 24. • social validation • mirror effect choice reputation motivation attention habit
  25. 25. social validation How to integrate social aspect of humans in the mobile app ? social feedback social expectations reputation
  26. 26. • social validation • mirror effect choice reputation motivation attention habit
  27. 27. mirror effect How to craft a story around the app ? imitation neurons recommendations reputation
  28. 28. reputation story telling show the user
  29. 29. reputation bring your friends share with friends
  30. 30. • intrinsic • extrinsic choice reputation motivation attention habit
  31. 31. • intrinsic • extrinsic choice reputation motivation attention habit
  32. 32. intrinsic How do I make my application design such that the user feels in control ? desire of power goal oriented motivation
  33. 33. • intrinsic • extrinsic choice reputation motivation attention habit
  34. 34. extrinsic How do I give positive motivation to my users ? aversion to failure social feedback motivation
  35. 35. Economist.com subscription – US $59.00 One-year subscription to Economist.com. Print subscription – US $125.00 One-year subscription to the print edition of The Economist. Print & web subscription – US $125.00 One-year subscription to the print edition of The Economist and online access to all articles from The Economist since 1997. extrinsic motivation
  36. 36. Economist.com subscription – US $59.00 One-year subscription to Economist.com. Print subscription – US $125.00 One-year subscription to the print edition of The Economist. Print & web subscription – US $125.00 One-year subscription to the print edition of The Economist and online access to all articles from The Economist since 1997. extrinsic motivation
  37. 37. motivation badges, recognition fun
  38. 38. motivation competition meaningful goals
  39. 39. • cognitive focus • old brain choice reputation motivation attention habit
  40. 40. • cognitive focus • old brain choice reputation motivation attention habit
  41. 41. cognitive focus How can I structure the features in my app that allows for partial attention by the user ? humans can’t multi-task attention
  42. 42. • cognitive focus • old brain choice reputation motivation attention habit
  43. 43. old brain How do I make user trust my application ? hunger to mate is dangerous old is powerful attention
  44. 44. attention focus on what’s important
  45. 45. attention user is safe
  46. 46. attention user is safe
  47. 47. • expectations • good vs. bad choice reputation motivation attention habit
  48. 48. choice reputation motivation attention habit • expectations • good vs. bad
  49. 49. expectations exploit the shortcut decrease stress, increase joy How to allow the user interactions for the mobile app utilize the already existing knowledge of the user habit
  50. 50. • expectations • good vs. bad choice reputation motivation attention habit
  51. 51. good vs. bad What incentives you can integrate inside your app to create positive habits for the user ? create new habits punish for bad, award the good habit
  52. 52. habit Kick the nicotine
  53. 53. habit Kick the nicotine
  54. 54. What next
  55. 55. Apply TestIterate Research What next
  56. 56. About Me @ www.vivekjuneja.in / @vivekjuneja User Group Bangalore
  57. 57. ~Build apps with Soul~ All images used in presentation belong to their respective owners Thanks

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