Humanize the android
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Humanize the android
Nov. 18, 2011•0 likes•1,233 views
4 likes
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Technology
Health & Medicine
Talk on mobile user experience, understand human psychology The session will cover the following :- Learnings from Cognitive Sciences, Psychology, Game Mechanics for patterns of engagement How and when to apply patterns of engagement while building apps Core Android development techniques to use Examples and Demos of apps that use this engagement techniques and how it helps them
Vivek JunejaFollow
Humanize the android
- Learning from Cognitive Psychology & Game Mechanics to create apps with soul the
- @vivekjuneja #droidconIN #android #ux
- "With Android, people were not responding emotionally, they weren't forming emotional relationships with the product. They needed it, but they didn't necessarily love it.“ http://www.theverge.com/2011/10/18/exclusive-matias-duarte-ice-cream-sandwich-galaxy-nexus/ + +
- What are we talkingabout
- 5lessons
- Cognitive Psychology study of how people perceive, remember, think, speak, and solve problems
- Cognitive Psychology at work
- Game Mechanics constructs of rules intended to produce an enjoyable game or gameplay
- Gamification in the real world
- 5lessons choice reputation motivation attention habit
- • decision making • paradox of choice • cognitive load choice reputation motivation attention habit
- • decision making • paradox of choice • cognitive load reputation motivation attention habit choice
- decision making best possible decision, least possible effort two minds of decisions – Gut and Head How to design interactions that assist users in making best decisions in limited time choice
- choice decision making
- choice reputation motivation attention habit • decision making • paradox of choice • cognitive load
- paradox of choice the dopamine effect lesser choices, better decisions How to make dopamine part of the brain happy, and still allow people to make better choices choice
- choice paradox of choice
- • decision making • paradox of choice • cognitive load choice reputation motivation attention habit
- cognitive load emotional brain kicks in mental shortcuts How to reduce the load on the user’s brain and make the application experience easy choice
- cognitive load choice
- choice High Cognitive load Too many choices
- choice Low Cognitive load Grouped choices
- • social validation • mirror effect choice reputation motivation attention habit
- • social validation • mirror effect choice reputation motivation attention habit
- social validation How to integrate social aspect of humans in the mobile app ? social feedback social expectations reputation
- • social validation • mirror effect choice reputation motivation attention habit
- mirror effect How to craft a story around the app ? imitation neurons recommendations reputation
- reputation story telling show the user
- reputation bring your friends share with friends
- • intrinsic • extrinsic choice reputation motivation attention habit
- • intrinsic • extrinsic choice reputation motivation attention habit
- intrinsic How do I make my application design such that the user feels in control ? desire of power goal oriented motivation
- • intrinsic • extrinsic choice reputation motivation attention habit
- extrinsic How do I give positive motivation to my users ? aversion to failure social feedback motivation
- Economist.com subscription – US $59.00 One-year subscription to Economist.com. Print subscription – US $125.00 One-year subscription to the print edition of The Economist. Print & web subscription – US $125.00 One-year subscription to the print edition of The Economist and online access to all articles from The Economist since 1997. extrinsic motivation
- Economist.com subscription – US $59.00 One-year subscription to Economist.com. Print subscription – US $125.00 One-year subscription to the print edition of The Economist. Print & web subscription – US $125.00 One-year subscription to the print edition of The Economist and online access to all articles from The Economist since 1997. extrinsic motivation
- motivation badges, recognition fun
- motivation competition meaningful goals
- • cognitive focus • old brain choice reputation motivation attention habit
- • cognitive focus • old brain choice reputation motivation attention habit
- cognitive focus How can I structure the features in my app that allows for partial attention by the user ? humans can’t multi-task attention
- • cognitive focus • old brain choice reputation motivation attention habit
- old brain How do I make user trust my application ? hunger to mate is dangerous old is powerful attention
- attention focus on what’s important
- attention user is safe
- attention user is safe
- • expectations • good vs. bad choice reputation motivation attention habit
- choice reputation motivation attention habit • expectations • good vs. bad
- expectations exploit the shortcut decrease stress, increase joy How to allow the user interactions for the mobile app utilize the already existing knowledge of the user habit
- • expectations • good vs. bad choice reputation motivation attention habit
- good vs. bad What incentives you can integrate inside your app to create positive habits for the user ? create new habits punish for bad, award the good habit
- habit Kick the nicotine
- habit Kick the nicotine
- What next
- Apply TestIterate Research What next
- About Me @ www.vivekjuneja.in / @vivekjuneja User Group Bangalore
- ~Build apps with Soul~ All images used in presentation belong to their respective owners Thanks
Editor's Notes
- Don’t underestimate the power of watching someone else do something. If you want to influence someone’s behavior, then show someone else doing the same task. There is research that shows that stories create images in the mind that may also trigger mirror neurons. Stories are powerful. Imitation includes Empathy