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Role of Pharma Brand Manager

  1. 1. Role responsibilities & accountabilities of Pharma Brand Managers Vivek Hattangadi www.theenablers.org Vivek Hattangadi1 The Role of Pharma Brand Managers
  2. 2. Contents Vivek HattangadiThe Role of Pharma Brand Managers2  Definition of role, responsibility & accountability  Role, responsibility & accountability of a pharma brand manager  Skill-sets for a brand manager
  3. 3. Definition of role, responsibility & accountability Part I Vivek HattangadiThe Role of Pharma Brand Managers3
  4. 4. What is a role? Vivek HattangadiThe Role of Pharma Brand Managers4  It is a prescribed or expected behavior associated with a particular position in an organization  It is the function of a position – here that of a brand manager
  5. 5. What are responsibilities Vivek HattangadiThe Role of Pharma Brand Managers5  The list of duties is known as responsibilities  The person who is required to complete task  Responsibility can be shared
  6. 6. What is accountability Vivek HattangadiThe Role of Pharma Brand Managers6  It means being answerable for their decisions and actions  Expected to explain them when asked  Liable to rewards and punishments  Accountability cannot be shared
  7. 7. Role, responsibility & accountability of a pharma brand manager Part II Vivek HattangadiThe Role of Pharma Brand Managers7
  8. 8. Role of a brand manager Vivek HattangadiThe Role of Pharma Brand Managers8  Plan, develop and direct marketing efforts for his/her brand  Create tactics and strategies to take advantage of market opportunities  Analyze sales data to update a brand portfolio  Training field staff  Conducting cycle /briefing meetings at regular intervals
  9. 9. Responsibility of a brand manager Vivek HattangadiThe Role of Pharma Brand Managers9  Ensure that his/her brands resonate with current prescribers and potential prescribers  Do a regular brand audit  Have an in-depth knowledge of competition  Develop, and execute marketing initiatives and activities for his/her brand  Develop P&L  Interpret data correctly and convert into information
  10. 10. Shared responsibility with sales management Vivek HattangadiThe Role of Pharma Brand Managers10  Strategy execution  A close eye on competition  The correctness of customers list for the brand  Driving market growth
  11. 11. Accountability of a brand manager Vivek HattangadiThe Role of Pharma Brand Managers11  Return on investment  The desired market share – leadership  The desired growth of the brand  The bottom-line
  12. 12. Brand Manager’s skill set Part III Vivek HattangadiThe Role of Pharma Brand Managers12
  13. 13. Brand Manager’s skill set – 1 Vivek HattangadiThe Role of Pharma Brand Managers13  Excellence in written and verbal communication skills  Brilliance in presentation skills  Strong research and analytical skills  In-depth understanding of the technical knowledge of the brand  Familiarity with regulatory affairs  A willingness to listen to the sales-force
  14. 14. Brand Manager’s skill set – 2 Vivek HattangadiThe Role of Pharma Brand Managers14  Ability to think creatively and innovatively  Budget-management skills and proficiency  Professional judgment and discretion  Analytical skills to forecast and identify trends and challenges
  15. 15. Books byVivek Hattangadi Vivek HattangadiThe Role of Pharma Brand Managers15
  16. 16. Books byVivek Hattangadi Vivek HattangadiThe Role of Pharma Brand Managers16
  17. 17. Thank you Vivek Hattangadi www.theenablers.org / vivekhattangadi@theenablers.org Vivek HattangadiThe Role of Pharma Brand Managers17

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