1. Facebook
Marketing
Strategies
Vivek Bhargava
CEO, Communicate2

2. Did You Know
http://www.youtube.com/watch?v=Mv5t82XoP68
This video displays
some
Striking Facebook
statistics

3. What Can You Do on Facebook ?
 Upload Photo Albums
 Choose Privacy Settings
 Update Status Messages
 Add/Create Applications
 Play Games

4. What Can You Do on Facebook ?
 Post Messages on the Wall
 Tag Friends
 Comment on Wall Posts
 Make Groups
 Create Fan Pages
 Take Polls

5. What Can You Do on Facebook ?
 New Customer Acquisition
 Client Retention
 Reputation Management
 Customer Engagement
 Branding

6. What Can You Do on Facebook ?
 Communication
 Viral Marketing
 Driving web traffic
 Building relationships

7. Facebook Groups - Adidas
More User Control Small Scale
Updates in Inbox

8. Facebook Pages - Adidas
Broadcast Brand Updates
Updates through the page
Brands & Business Create Engagements

9. Fan Pages – Some Tips
 The landing page should never be the Wall
 Create a compelling Avatar ( Use pictures along with the logo)

10. Facebook Groups Vs Pages
 Groups – Limit number of users to 5000
Pages – No limit on the number of Fans
 Groups – Created by individuals
Pages – Created by Businesses
 Group – Does not give visitor statistics
Pages – Gives detailed visitor statistics according to demographics, location, etc

11. Facebook Groups Vs Pages (Contd)
http://www.youtube.com/watch?v=mCcD4OS6SpI&feature=related
This video
compares Facebook
Groups with
Facebook Pages

12. Integrate Business With Facebook
 Add your website / blog URL on the profile page
 Talk about the work you do
Can Connect in their Gain Access to Their
Environment Friends
Business Side
of Facebook
Share Various Types of Stay Front & Center in
Content Their Mind

13. Feeds to Facebook
 Unlimited Reach & Exposure
 More Credibility since Facebook is personal in nature
 Continual Updates – Viral

14. Finding Fans on Facebook
Tweet About
the Page
Post Page
Link on
Websites,
Blogs
Email Existing
Friends About
the Page

15. Facebook Marketing Strategies
Facebook Engagement Ads
 Polls
 Videos Facebook
Facebook Pages
 Branded gifts Applications
 Event Management
 Fan Pages
 Hybrid Engagement
This video
describes the
options Facebook
Offers
Businesses/Brand
s to promote
themselves
http://www.youtube.com/watch?v=-wHsfeWkXvM

16. Polls
Results broken down by age group and gender
Can reach 100 responses within 30 minutes
Real - time responses
Users opinion on any topic
Honest Feedback

17. Budwieser Polls
Budweiser asks consumers to help select which commercial to show during The Big
Game of Football

18. BMW Contest
 Created a contest for valuable
information about demographics
 Questions are company and
brand specific for die-hard fans
 Specialized questions and
prizes
 Participants are true fans
http://www.youtube.com/watch?v=luZH0kWpCpY

19. Videos
 Extended commercials
 No limitation on length
 Videos go viral
http://www.youtube.com/watch?v=rRcognsyqNY
Adidas
These are one of the
many ads posted on
the Facebook pages
of Adidas & Walmart
http://www.youtube.com/watch?v=eLJXNFrnRGE
Walmart

20. Videos - Pringles
 Audience reacts well to
comedy
 Videos on fan pages
have potential to go viral
 When fans “Like” the
video, the brand gets
promoted
The Pringle Ad on Facebook Page can be viewed at :
http://www.facebook.com/?ref=home#!/video/video.php?v=638597528485&ref=mf

21. Events
 Increase awareness
 Get participation

22. Fan Pages
 Drives users to their pages
 Your fans are your loyal customers

24. Some Pictures Uploaded by Fans (Starbucks)

25. This Could be Promoted  - Ask Fans to Report Fakes
Stars
&
Bucks

26. Some Pictures Uploaded by Fans (Starbucks)
People
Promoting
Other
Websites

28. Adidas Fan Page
 Ran a contest on
Facebook
 Promoted the contest
not only before it
started, but also after it
ended
 Used their page to
share the winner‟s
blogs, photos and
videos from the Adidas
party

29. Adidas “Your Area Tab” - USP
 A website like feeling
 The user is involved

30. Top 15 Facebook Pages
Source : www.allfacebook.com

31. IKEA‟s Facebook Strategy – PhotoTagging Genius
 The Swedish furniture company opens
new store in Malmo, Sweden
 Thousands of users promoted IKEA‟s
new store through Facebook
http://www.youtube.com/watch?v=0TYy_3786bo
This video describes
IKEA’s Brilliant
Facebook Strategy

32. Pizza Hut‟s Facebook Strategy – Place An Order
 Place an order while you browse on Facebook
 Creates heavy customer engagement
 Direct Sales

33. Facebook Blog Promotion
Applications

34.  Networked Blogs http://www.facebook.com/apps/application.php?id=9953271133
 On profile page or the boxes tab
 Displays your blog and any blogs you want to read
 Notes http://www.facebook.com/apps/application.php?id=2347471856
 Default application to the right of the profile
 Can add RSS feeds of you and your friends

35. Facebook
Business/Self Promotion
Applications

36.  GL Print Business Card http://www.facebook.com/apps/application.php?id=8298513388
 Create your digital business card
 Professional Profile http://www.facebook.com/apps/application.php?id=2358483321
 Creates a tab for your professional activities, contacts and other information

37. Facebook
Audio Visual
Applications

38.  PodCast Player http://www.facebook.com/apps/application.php?id=8444982535
 Share audio interviews/ company‟s podcast on your profile
 SlideShare http://www.facebook.com/apps/application.php?id=2490221586
 Connect your slideshare account to your profile

39. Facebook Top 10 Applications
MAU – Monthly Average Users
Source : www.allfacebook.com

40. Facebook Application Statistics
Birthday Cards
FarmVille
Source : www.allfacebook.com

41. Facebook Application Statistics (Contd)
Static FBML
Café World
Source : www.allfacebook.com

42. Facebook Applications - Top Developers
Source : www.allfacebook.com

43. Facebook Application Developers - Statistics
RockYou
Zynga
Source : www.allfacebook.com

44. Facebook Application Developers - Statistics
Playfish
Facebook
Source : www.allfacebook.com

45. Ad Copies
The bagel image really stands out on the white background, and the ad copy announces
their free offer in a quick, simple way

46. „Best Buy‟ Promotion Strategy
„Best Buy‟ asked Fans about their favorite vampire movies and then put them all on sale

47. Design Ads For Each Stage
Awareness
Education
Engagement
Action

48. CM Photographics – Professional Photographers
Objective
Advertise on Facebook to drive traffic to their site and acquire qualified leads
Solution
 CM Photographic could the ability to target their exact demographic which was
24 - 30 year old women
 Their Relationship status on Facebook indicated that they were engaged

49. CM Photographics – Professional Photographers
Results
 Over 12 months, CM Photographics generated nearly $40,000 in revenue directly
from a $600 advertising investment on Facebook
 60% became qualified leads and actively expressed interest in more information

50. Wisechoice.com
WiseChoice is founded to help high school students make better decisions about
choosing a four year college
Objective
With a six month deadline, WiseChoice set out to get at least 50 recent graduates
from 1,300 4-year colleges in the U.S. to complete a 20 minute survey about
life on campus
Solution
Targeting college, age and year in school, WiseChoice was able to find the
respondents they needed, even at schools as small as 600 students

51. Wisechoice.com
Results
 80% of the students who came to the survey from Facebook were qualified versus
only 46% from other marketing programs
 45% of the Facebook users who started the survey completed it versus only 28%
from other marketing channels.

52. Power of Facebook Ads

53. Power of Facebook Ads (Contd)

54. 25 Things Not Liked About Facebook (Funny)
http://www.youtube.com/watch?v=PVA047JAQsk

55. Thank You
Vivek Bhargava
CEO, Communicate2
E-Mail : v@communicate2.com
Twitter : @vivekbhargava