Online Policy Marketing Trends In India

728 views

Published on

Online Insurance Buying Trends in India, Buying Behavior Facts & Figures etc.

Published in: Business, Economy & Finance
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
728
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
14
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Online Policy Marketing Trends In India

  1. 1. ONLINE INSURANCE TRENDS ININDIA By Sagar Panda 1
  2. 2. Why Online ?It is easy, quick, convenient and, in all possibility, will cost you less.Online insurance purchase has all the ingredients to become aninstant hit with todays technology-savvy generation who prefer todo things through the click of the mouse. By Sagar Panda 2
  3. 3. E-InsuranceE-insurance plans are proving to be value for money products,with regard to both charges and premium."The biggest benefit is that you can do an overall comparisonof features and prices across various companies, know thepros and cons and then buy the policy that suits you the best”.Experts advise:"The online platform also brings down the distributioncosts and allows customers to buy directly, therebycutting out the distributors margin," By Sagar Panda 3
  4. 4. ExclusivityToday, the entire gamut of insurance products, be it health,motor, travel and life covers, all are available for you on the net.In fact, some insurance companies, such as AEGON Religare, ICICIPrudential, Metlife, etc, are now offering exclusive online termplan, which are not available at their branches or with theiragents. By Sagar Panda 4
  5. 5. Some Facts- Internet access in India has doubled every year over the last five years and forecasts predict this growth to quadruple every year over the next three years. According to e-marketer report on India online, in 2007, about 33.2 million people in India accessed internet and that’s about 2.9% of Indian population.- This figure is going to be 71.6 million people, which will be about 6% of population by 2011. Considering limited access of human-insurance agents in rural areas, there will more demand of purchasing insurance online from these areas, followed by semi-urban areas. By Sagar Panda 5
  6. 6. Online PaymentsLike with any other e-transactions, there aresome precautions you should take while buyingonline policies. Check for the websites securitycertificate (SSL) to verify that the site islegitimate and can encode files safely. By Sagar Panda 6
  7. 7. Portals ExistsFollowing are the few insurance portals that are active in online distribution:www.icicilombard.comwww.bajajallianz.co.inwww.iciciprulife.comhttp://www.indiafirstlife.comGeneral insurance product aggregating websiteswww.bimadeals.comwww.insurancepandit.comwww.policybazaar.comwww.insurancemall.in(These sites make it easier for you to know your options and make an informed decision when purchasing acover) By Sagar Panda 7
  8. 8. Online Marketing / PromotionSearch Engine Marketing OptimizationSearch Engine Marketing / Paid SearchCampaign Management PromotionsSocial Media MarketingBanner Advertising (Dynamic / Static) By Sagar Panda 8
  9. 9. Channel Of Online MarketingBanner NetworkPaid SearchContextual AdsRefer DomainsSocial MediaOrganic By Sagar Panda 9
  10. 10. Tracking & AnalysisCampaign TrackingWebsite UsabilityWeb Site AnalysisA-B Testing By Sagar Panda 10
  11. 11. Action Plano Develop and execute the online marketing strategy for Indias largest Online Policy Aggregator.o Effective Plans For Social media marketing, Search engine marketing, Display , Affiliate networks.o Develop digital marketing strategies for market entry & penetration in the online poilcy segment.o To hire, manage & drive digital agencies for creative, media buying & search services to deliver on marketing & business objectives.o Develop and execute a powerful promotional plan to increase the market share of the brand in all the relevant service offerings in insurance sector.o Data and analytics to deliver strong marketing efficiencies and create an advantaged digital marketing effort. By Sagar Panda 11

×