Part B: What Do Users Want From Mobile Commerce Sites?

410 views

Published on

Published in: Technology, News & Politics
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
410
On SlideShare
0
From Embeds
0
Number of Embeds
27
Actions
Shares
0
Downloads
9
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Part B: What Do Users Want From Mobile Commerce Sites?

  1. 2. Mobile Strategy Update Heather Inocencio VP, Product
  2. 3. Introducing HauteLook
  3. 4. Meet Jessica Smart and savvy – always looking for a great deal (not just a low price) HauteLook is her quick fix – quality, convenient, fun The Nordstrom shopper Female, 25-35, HHI $75K+ Single or newly married College graduate Urban dweller Mainstream taste but always looking for her unique twist “ HauteLook is the best five minutes of my day!” - Member Survey Feedback
  4. 5. HauteLook Seamlessly Meets Jessica, Wherever She Is Email Onsite Facebook iPad Email iPhone Android
  5. 6. iPhone and iPad usage is growing—quickly <ul><li>iPhone and iPad daily logins have grown at a rapid pace since launch </li></ul><ul><li>~27,000 members login using iPhone app each day; 75,000 each week </li></ul><ul><li>iPhone/iPad represents 15% of weekday purchases and 20% of weekends </li></ul>Average Daily Logins by iOS device
  6. 7. <ul><li>Keep it simple </li></ul><ul><li>Make it fast </li></ul><ul><li>Bigger, better pictures </li></ul><ul><li>Easy checkout </li></ul><ul><li>Parity with e-commerce site for key functions and data </li></ul>What does Jessica want from HauteLook Mobile?
  7. 8. <ul><li>Thank you. </li></ul>

×