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One step-ahead

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One step-ahead

  1. 1. One Step Ahead Hottest Search Trends & How to Maximize Opportunities Grant Simmons Dir. SEO & Social Media Product The Search Agency
  2. 2. Search Engine Optimization SEO It’s about the user, stupid. Not the stupid user. Search Engines are the *most* discriminating of users! @simmonet
  3. 3. Current Future SEO Connect Search Intent to Site Content With Context of: • Location • Behavior • Platform @simmonet
  4. 4. Future SEO New Locations Hyper GEO Target • Inside Stores • ZIP Codes • Events / Venues @simmonet
  5. 5. Future SEO New Behavior • New queries • More personalization • When Searching • Where / how searching “Search Everywhere Optimization” @simmonet
  6. 6. Future SEO New Platforms • Mobile • Wearable • Smart vehicles • Appliances etc. @simmonet
  7. 7. What to Do? @simmonet
  8. 8. Brands Need to… Identify: • Who? • Where? • When? • What? Create & Connect @simmonet
  9. 9. Current Future SEO + Social Content is King Authority Content is Kingier Authorities are: • Known • Credible • Topic Experts @simmonet
  10. 10. Future SEO + Social Getting Known Google “web of people” Google+ + @simmonet
  11. 11. Future SEO + Social Building Credibility • Reviews, news, views… • Authors of content • Broadcasters • Social Amplification Create Engagement @simmonet
  12. 12. Future SEO + Social Recognized Topic Experts Focused Consistency • Links • Social Love • Associations / Citations “Digital Footprint” @simmonet
  13. 13. Future SEO + Social “ o” We’re (Google) doing a better job of detecting when someoneis sort of anauthorityin a specificspace… and trying to make sure that those rank a little more highly if you’re some sort of authority…” @simmonet Matt Cutts – Google Engineer
  14. 14. What to Do? @simmonet
  15. 15. Brands Need to… Identify, Grow, Encourage, Find, Promote, Hire, Engage, Build, and / or Empower Authorities @simmonet
  16. 16. SEO / Social Prognostications Crowd Source the Last Slide Thoughts? @simmonet
  17. 17. One Step Ahead Hottest Search Trends & How to Maximize Opportunities Grant Simmons Dir. SEO & Social Media Product The Search Agency

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