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Notes Version: How to Best Utilize Location-Based Media for Business


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Notes Version: How to Best Utilize Location-Based Media for Business

  1. 1. 9/30/2011 How to Best Utilize Location- Based Media for Business Webster Lewin Senior Vice President, Director of Digital Innovation and Strategy, MSLGROUP Americas Joe Meyer CEO, HopStop Hussain Ismail Director, Social Media, Live Nation October 3, 2011How big is Location based media? 1
  2. 2. 9/30/2011 How many people use locationSource: The Pew Research Center’s Internet & American Life Project, 5/2011 20 MM mobile subscribers use social networking check-in services 20.0 Million Consumers, 8.6% of the Mobile Audience, 28% of consumers who access Social Networking used Social Networking Check-in Services Sites also used Check-in Services However, over 20% of smartphone users check in Nearly 30% growth among smartphone users in the past 5 months 138% Foursquare is one of the earliest Location Based/Check-in Services which gained popularity, and it continues to riseSource: comScore, Sept. 2011 Data: Three Month Avg ending Jul 2011 Source: comScore MobiLens US 42 MM smartphone users access maps Growth of mobile maps usage among smartphone users Map users 45,000 40,000 51% of smartphone users 35,000 use maps at least 30,000 once a month 25,000 Over 51% growth among smartphone users in 20,000 the past 12 months Mobile Map Usage 15,000 10,000 5,000 0Source: comScore, Sept. 2011 2
  3. 3. 9/30/2011 HopStop Live Nation Live Nation Venue Check-ins290000270000250000230000 Check-ins210000190000170000150000 6/30/2011 7/31/2011 8/31/2011 3
  4. 4. 9/30/2011 Marketing Programs• Venue Tips• In-venue Discounts• Future Tickets• Free stuff iPhone AppShows Nearby Realtime Setlists Show Content Thank You! Webster Lewin Joe Meyer Hussain Ismail SVP, Director of CEO Director, Social Media Digital Innovation and Strategy HopStop Live Nation MSLGROUP Americas @wloglobal Text WEBSTER to 87812 4