HootSuite Enterprise AnalyticsHootSuite Social Analytics                                                                  ...
HootSuite Enterprise AnalyticsThe following modules are available to measure your performance:                            ...
HootSuite Enterprise AnalyticsRegional Site Traffic - Map Overlay	A global heat map of visitors for your selected Google A...
HootSuite Enterprise AnalyticsKeyword over time	Shows the frequency of your given keyword appearing on Twitter overtime. A...
HootSuite Enterprise AnalyticsFacebook InsightsSnapshot	Summary of Facebook Page by activity. Includes total Likes, friend...
HootSuite Enterprise AnalyticsDaily Post Feedback	Daily likes, shares, and comments for posts to your Facebook Page,over a...
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HootSuite Enterprise Analytics InfoSheet

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HootSuite Enterprise Analytics InfoSheet

  1. 1. HootSuite Enterprise AnalyticsHootSuite Social Analytics Get a betterUnderstanding the results of your social media campaigns is critical forsuccess. Using the suite of enhanced social analytics tools and modules view of youravailable in the HootSuite dashboard, your team can: social campaigns• Pinpoint strengths and weaknesses of campaigns, messaging with new, and profiles more powerful• Automate report sharing to collaboratively track social growth analytics tools. and success• Understand audience segments to optimize engagement• Tie social efforts to organizational goals and demonstrate ROI How do reporting points work? Reporting points allow you to build custom reports using the over 40 report modules shown on this info sheet. Contact the HootSuite Business Team for more information: Phone:+1 (604) 242-9042 Twitter: @hootbusiness Email: am@hootsuite.com Chat Live:A HootSuite Social Analytics Report. hootsuite.com/enterprise 1
  2. 2. HootSuite Enterprise AnalyticsThe following modules are available to measure your performance: How do I use Reports?HootSuite Team Analytics* Reports are designed to make gathering and sharingSocial Network Activity results simple and efficient.Messages sent, assigned and resolved over a specified time period View dynamic reports orfor a selected social network. download as a PDF for easy printing and sharing.Organization Activity Keep members of yourPosts sent, assigned, and resolved over a specific time period for your organization in the loop.organization’s social networks. Reports can be shared with any HootSuite user,Social Network Post Details not just team members,Details of the posts sent over a specific time period for a and automated delivery updates are available onsocial network. a daily, weekly, bi-weeklyCompare Post Counts and monthly basis so that everyone is up-to-date withGraph of the posts sent over a specific time period for a campaign resultssocial network.Google+ Page Analytics*Followers Google+ Page Follower count during a specified date range.Posts count Number of posts on a Google+ Page during a specified date range.Aggregated Post Comments Aggregated comment count of a Google+ Page during a specifieddate range. Twitter to Web ConversionAggregated Post +1s Aggregate post +1s of a Google+ Page during a specified date range.Aggregated Post Re-shares Aggregated post Re-shares of a Google+ Page during a specified Contact the HootSuite Business Team for moredate range. information: Phone:+1 (604) 242-9042Google Analytics Twitter: @hootbusinessTwitter to Web Conversion Email: am@hootsuite.comMeasure total site visits and overlay Tweets from a specific account. Chat Live: hootsuite.com/enterprise* Enterprise only 2
  3. 3. HootSuite Enterprise AnalyticsRegional Site Traffic - Map Overlay A global heat map of visitors for your selected Google Analyticswebsite profile, for a specified time period.Traffic Sources Types of traffic sources (direct, search, referring) including topreferring domains for your selected Google Analytics website profileover a specified time period. Google Analytics Top ContentTop Content A list of the most popular content, by page URL, for your selectedGoogle Analytics website profile over a specified time period.Sparklines Vital statistics (Pageviews, visitors, bounce rate, average time on site,% of new visits) for your selected Google Analytics website profile overa specified time period.Post Tagging Analytics* Google Analytics SparklinesOutbound - Post Count & FeedbackA tabular summary of the counts and feedback for the selected outboundtag(s) over a specified time periodOutbound - Post Detail & FeedbackA tabular summary of the posts sent and feedback received for theselected outbound tag(s) over a specified time period.Inbound - Post Count:A tabular summary of the counts for the selected inbound tag(s) over aspecified time period Post Tagging AnalyticsTwitter Profile StatsProfile Summary Contact the HootSuiteThe Profile Summary information (Followers, Following and Listed) is Business Team for moredrawn directly from Twitter.com and represents data from the current information:date independent of a specified date range. Export this data to .CSV Phone:+1 (604) 242-9042for long term benchmarking and analysis. Twitter: @hootbusiness Email: am@hootsuite.comDaily Retweets Chat Live:A daily summary of the counts of re-tweets for a specified twitter handle hootsuite.com/enterpriseand date range.Daily MentionsA daily summary of mentions for a selected twitter handle and date range 3
  4. 4. HootSuite Enterprise AnalyticsKeyword over time Shows the frequency of your given keyword appearing on Twitter overtime. All keyword modules track data from over a year retrospectively,making it easy to establish benchmarks and analyze historical data.Keywords are filtered for relevancy and to remove spam.Compare Keywords (line) This module shows the frequency of your given keywords appearing onTwitter over time. Comparing your various proprieties, brands, products Twitter Profile Stats Follower Growthor keywords can yield valuable insights and be used to show successover time. Keywords are filtered for relevancy and to remove spam.Mentions by Influencers An all-time stat of the top influencers to mention you, based onKlout scores. Represents data for the history of the chosen profileindependent of a specified date rangeCompare Keywords (stacked) This module works the same as the Compare Keywords (line) moduleabove except that it will show your keywords stacked in aggregate.This is useful for a product lines or mentions of related terms that can Facebook Insights Snapshotbe stacked. Keywords are filtered for relevancy and to remove spam.Compare Keywords (pie) This module is similar to the above but it displays the data in a piechart. It shows the percentage of total mentions for all termsrepresented by each keyword. Keywords are filtered for relevancyand to remove spam.Follower Growth This is a line graph of Twitter followers over a selected period of time(extends back 14 days). This information is drawn from TwitterCounterand requires that your account either is in the top 100,000 on Twitter.comin terms of followers or that you register on TwitterCounter.Follower Growth (aggregate) This module aggregates the follower numbers for each of your Twitteraccounts to give a comparitive overview of growth across each profile.Twitter Sentiment (English only) Twitter Sentiment is a valuable metric for benchmarking what people aresaying about a given word on Twitter. It reads sentiment from the last 100 Facebook Insights Likes by Regiontweets that mention the chosen word. 4
  5. 5. HootSuite Enterprise AnalyticsFacebook InsightsSnapshot Summary of Facebook Page by activity. Includes total Likes, friends ofFans, People Talking About This and Total Reach.Daily Likes Daily likes and unlikes of a Facebook Page during a specific date range.Likes by Demographic - Graphical Facebook Per-Post MetricsA graphic breakdown of fans by gender and age for your Facebook page.Likes by Demographic- Tabular A tabular breakdown of fans by gender and age for your Facebook page.Reach by Demographic A demographic breakdown of the reach of your Facebook pagePeople Talking About It by Demographic A demographic breakdown of the fans who are talking about yourFacebook pageGender Summary An overview of male/female distribution of fans for your Facebook page.Likes and Reach by Region A demographic breakdown of the fans who are talking about your Owly Individual URL Click StatsFacebook pagePeople Talking About It by Region A regional breakdown for the location of fans who are talking about yourFacebook pageLikes by Source The number of people who have liked your Facebook page, broken down Contact the HootSuiteby source. Business Team for more information:Likes by Language Phone:+1 (604) 242-9042The number of people who have liked your page, broken down Twitter: @hootbusinessby language. Email: am@hootsuite.comPer-Post Metrics Chat Live:Per-post metrics for your page including reach, engaged users, talking hootsuite.com/enterpriseabout this, and virality.Per-Post Metrics Top 10 The top 10 posts from your page for the selected metric: reach, engagedusers, talking about this, and virality. 5
  6. 6. HootSuite Enterprise AnalyticsDaily Post Feedback Daily likes, shares, and comments for posts to your Facebook Page,over a specific time period.Daily Page Activity Wall posts, videos and photos posted to your page over a specified time.Compare Daily Likes Owly Individual URL Click StatsA comparison of daily likes for different Facebook Pages during aspecified time period.Compare Public Pages [Likes, Talking About] Track likes and what fans are “talking about” of the companies you follow.Ow.ly Aggregated Click StatsClick Summary Stats Total Clicks for all links sent via your Twitter profile in a given date range.Clicks by Region Need More Information?Shows which country link click-thoughs originate from. Your Enterprise AccountTop Referrers Manager is available to help at any time. Contact us toWhat site or tool people were using when they click on ow.ly links. learn more about socialAll Links analytics and EnterpriseAll links sent via your twitter profile for a specified date range Services to optimize measurement results.Compare Summary Stats Compare clicks for all links sent from multiple Twitter accounts during a HootSuite Business Team:given time period. This metric lets you compare how different accounts +1 (604) 242-9042 Chat live:are driving traffic. hootsuite.com/enterpriseOw.ly Individual URL Stats Twitter: @HootBusinessClick Stats Total clicks on a single link during a specified date range. Includes whenthe link was created and total clicks.Report CustomizationHeader Text Create custom headers to separate sections of your report or informyour readers.Paragraph Adding paragraphs allows you to do analysis of an individual module orexplain something to the readers of your report. 6

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