Mastering Mobile – Your To Do List
1. Change your mindset"
3. Mobile App"
4. Website Optimization "
Mindset - Get your head in the game
• Mobile touches everything in your
• Doesn’t necessarily change
• Deﬁne objectives; lead gen,
awareness, conversions, etc."
• Apply to mobile ecosystem"
• Measure everything"
• But must be worked into the mix"
• Mobile-accessible content"
• Mobile-geared campaigns"
• Entire consumer experience"13
Where to invest in mobile
• Search: Google is Your Friend"
• Extend Google AdWords campaigns
to mobile "
• Mobile media:"
• Ad Networks"
• Individual Publishers"
• Hybrids: Mobile media companies
like Pinsight – Precision targeting"
• Social: Facebook and Twitter"
• +50% of Facebook and Twitter usage
is mobile "14
Mobile Apps – Food for thought
• Building apps is tough"
• Competitions: +800k apps in
Google Play & the Apple App
• Operating systems"
• Mobile web & HTML"
• Ongoing support/updates"
Website – Mobile Optimization, Just
• 79% of brands still don’t have a
• What optimization offers"
• Brand looks tech savvy"
Interest Graph TargetingStandard Targeting
of your competitors
or target users who
Best-in-class standard techniques paired with proprietary social targeting"
Pinsight Media+ Targeting Capabilities
Social Conquesting Social Keyword
serve ads to social
media users talking
about keywords &
topics relevant to
Target by age, sex,
income, mobile OS,
device and more
with access to
data, overlaid with
Deﬁning the best
category of sites
and apps to ensure
with the content
Serve ads based
on triggers, such as
time of day, day of
week, or weather"
Thanks to Sprint’s
cell tower network,
serve entire DMAs
or precision geo-
Target ads based on site
proﬁle, page content,
noun phrases, and
images to maximize
relevance with content
Search: Serve ads based on what users’
Twitter search parameters"
Keyword: Systematically serve ads to
social media users talking about keywords
& topics relevant to your brand"
Conquest: Conquest followers of your
competitors or target users who follow
Interest Graph Targeting
Based on their interests, our proprietary
OneTarget technology platform allows us
to target and retarget users across the
Pinsight Media+ owned network of apps"
A representation of an individuals interests & an excellent indicator of what they want to
do or buy"
30+ O&O properties"
Wave 1 - Content"
Native Mobile Advertising
Wave 2 – Deep Integration"
Native Mobile Advertising
Recommended Apps Widget – preloaded on all Sprint Android devices "
Discover It by Pinsight Media+TM
Search engine toolbar – preloaded on all Sprint Samsung Galaxy S4’s and soon all
Sprint devices. "
Lumen Toolbar by Pinsight Media+TM
Leverage users already logged into Pinsight Media+ owned properties to increase
brands social presence & followings through native click-to-tweet ad unit."
Native Twitter by Pinsight Media+TM
Present users with a full-screen display of relevant real time Twitter conversations &
images revolving around brand campaigns."
Twitter Mosaic by Pinsight Media+TM
Native ad integration available within BaconReader for Reddit app that looks like a
natural conversation topic"
Native Reddit by Pinsight Media+TM