Immersion Junction, What's Your Function

328 views

Published on

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
328
On SlideShare
0
From Embeds
0
Number of Embeds
31
Actions
Shares
0
Downloads
10
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Immersion Junction, What's Your Function

  1. 1. Immersion Junction, what’s your function Frank Rogers
  2. 2. Heading 1. Immersion is the key to engagement 2. BYOD is driving blended events 3. Conversion is dependent on the right technology 8/23/20132 You are watching Frank Rogers @
  3. 3. Topic #1: Immersion is the key to engagement 8/23/20133 You are watching Frank Rogers @
  4. 4. 8/23/20134 Why is Immersion important? “Immersive experiences drive engagement, which leads to conversion” Immersion Engagement Conversion To be submersed in an experience that completely captures your attention and senses The bi-product of an immersive experience whereby the user is attracted and motivated to continue the interaction Actions that are indicators your message and offerings are being consumed and understood. You are watching Frank Rogers @
  5. 5. Engagement…there is a distinction! 8/23/20135 Multi Tasking VS Immersive Doing multiple things with diminished capacity Doing one task with outside to inside focus Bad Good You are watching Frank Rogers @
  6. 6. Impression…there is a distinction! VS Traditional Immersive 8/23/20136 Passive Aggressive Interruptive Temporary Has a place Is the place Aggressive Passive Choice Driven Perpetual You are watching Frank Rogers @
  7. 7. Immersion Mixology-Yum 8/23/20137 Design Content Technology BYOD Mobile Audience Strategy Rule #1 of Rainmaking Fish where the big fish are Adopt a Mobile 1st Strategy! What do you do when your audience has a smart device and ADD? Deliver your content there! Rule #1 of Accounting. Adapted for marketing Information must be timely, accurate interactive, and relevant Know your audience, purpose and brand, then Keep it simple, cool, fast, useful, & multi-device By 2015 mobile app/dev projects targeting smartphones and tablets will outnumber PC projects by 4:1 The number of people who bring their smart devices to work in US and Europe 2:3 You are watching Frank Rogers @
  8. 8. Topic #2 : BYOD is driving blended events 8/23/20138 Already we know that Immersion is the key to engagement and Engagement leads to conversion You are watching Frank Rogers @
  9. 9. Questions we will Answer 8/23/20139  3 real-world case studies on BYOD and events  Corporate Employee Education  Channel – Customers-Partners  Social Events  BONUS! All participants will receive a complimentary 10-point BYOD preparation guide. 3 . How can we help you take advantage of BYOD? 1 . Why is BYOD important?  5 surprising statistics on device adoption  The Natural Outcomes  What do you do when everyone in our audience has smart device and ADD 2 . What can you do to leverage BYOD?  BYOD and the rise of blended events  Preparing your facilitators and presenters for BYOD  Winning over your IT staff
  10. 10. BYOD Fact #1 8/23/201310 Do Don't % of Americans use their mobile device for work purposes 81% You are watching Frank Rogers @
  11. 11. BYOD Fact #2 8/23/201311 Do Don't % of companies allow some form of BYOD 66% You are watching Frank Rogers @
  12. 12. BYOD Fact #3 8/23/201312 Do Don't % of workforce is considered “mobile” 29% You are watching Frank Rogers @
  13. 13. BYOD Fact #4 8/23/201313 Do Don't % of executives have a smart device 82% You are watching Frank Rogers @
  14. 14. BYOD Fact #5 8/23/201314 Do Don't % of business conference attendees have a smart device 70% You are watching Frank Rogers @
  15. 15. This just in from Gartner…. 8/23/201315 Do Don't % of enterprises that will require employees to supply their own devices by 2017 50% You are watching Frank Rogers @
  16. 16. With BYOD…There is a new behavior! 8/23/201316  Q: What impact has BYOD made on the audience?  A: It made us the same…immersed  And that’s good! 100% Yes 17 year old girls …OMG Age Content Industry The Old Schema’s go away Not Really You are watching Frank Rogers @
  17. 17. BYOD Lives the Conversion Message 8/23/201317 “Immersive experiences drive engagement, which leads to conversion” Immersion Engagement Conversion To be submersed in an experience that completely captures your attention and senses The bi-product of an immersive experience whereby the user is attracted and motivated to continue the interaction Actions that are indicators your message and offerings are being consumed and understood. You are watching Frank Rogers @
  18. 18. Audience Analytics: Collect better Data 8/23/201318 You are watching Frank Rogers @
  19. 19. Look more awesome 8/23/201319 You are watching Frank Rogers @
  20. 20. It’s Feedback Time 8/23/201320  What do you do when everyone in your audience has a smart device and ADD? If you are ready for it!! You are watching Frank Rogers @
  21. 21. BYOD and the rise of Blended Events 8/23/201321  Q: Where Blended Events is the Chicken and BYOD is the Egg, what came first?  A: Oh yeah, the egg definitely. What came first? 100% Yes You are watching Frank Rogers @
  22. 22. The Blended Event 8/23/201322 Convention Center  It’s LIVE!!  Leverage BYOD  Power-up Content  Get a pulse on crowd  Stay connected when they leave the event Sports Arena Entertainment Convention Center Audience Response Digital Companion Webcasts b e f o r e d u r i n g a f t e r What do you do when everyone in your audience has a smart device and ADD? “Immersive experiences drive engagement, which leads to conversion” You are watching Frank Rogers @
  23. 23. Why Blended Events? 8/23/201323  Goal:  Increase Sales  Gain audience mindshare  Retain the audience  Strategy  Leverage mobile and BYOD  Create feedback channels for insight and course correction  Provide interactive and immersive takeaways  Monitor post event usage & interests  Provide post event updates and tools Audience Gain More Cross Selling T-Commerce Leverage Mobility Build Relationships Use Big Data 82% Encourage Live Monitor Social Win maximize the moment and ROI “Immersive experiences drive engagement, which leads to conversion” Value Proposition You are watching Frank Rogers @
  24. 24. Topic #3: Conversion is dependent on the right tech 8/23/201324 You are watching Frank Rogers @ Already we know that Immersion is the key to engagement and Engagement leads to conversion and BYOD impacts everything LEFT BRAIN RIGHT BRAIN Mobile / Ubiquitous Cloud Based Solution Rich-Interactive Content with Analytics • Leverage Data Centers • Fast Distribution • Security • Access anywhere • Leverage BYOD • Access anywhere • Update Quickly • Great User Experience • T-commerce • Content Conversion
  25. 25. Audience Engagement: Immersion & Response 8/23/201325  Sitting @ the Keynote  Standing in the Exhibit Hall  Attending a breakout session  Meeting with others @ lunch  During networking sessions  While traveling home When? You are watching Frank Rogers @
  26. 26. The impression you leave and “Life after event” 8/23/201326  Warm your audience  Get them relaxed about travel  Introduce your topics  Let them get to know you  Provide tools for planning  Set expectations for after Before AfterDuring Your Event Why? You are watching Frank Rogers @
  27. 27. The Living Document: An Event Companion 8/23/201327 You are watching Frank Rogers @
  28. 28. Webcast for Reach [Live and Simulive] 8/23/201328 You are watching Frank Rogers @
  29. 29. Rebroadcast for Coverage 8/23/201329  Language Localized  Available Anytime  Available on PC and Mobile  Large population delivery  Analytical Insights Why On-Demand? bienvenida accueil добро пожаловать willkommen 歓迎 boas-vindas 欢迎 welcome welkom Register View Analyze You are watching Frank Rogers @
  30. 30. Virtual Show Experience – Extend the Show 8/23/201330 Integrate your Webcast and virtual meeting rooms with a virtual show experience that features: • Auditoriums • Exhibit Halls • Exhibitor Booths • Networking Lounges • Scheduled Chats • Idea Storming • Blogs • Surveys • Downloadable Resources • Electronic Badges • Digital Carry bags • Lead Reporting Extend the look and feel of your event with a fully interactive event that lasts months past your brick and mortar delivery. You are watching Frank Rogers @
  31. 31. Audience Analytics: Engagement Response 8/23/201331 You are watching Frank Rogers @
  32. 32. Webcast Analytics: Immediate Feedback 8/23/201332 What are the registration/attendance metrics? What are people saying? What were peoples level of engagement? You are watching Frank Rogers @
  33. 33. The Event Timeline 8/23/201333 Live Remote On Demand Before AfterDuring Your Event ePublication Content-Video Surveys-Interaction Stats and Commentary Message Re-enforcement Online Workbooks Engagement Analytics Event Dynamic Geo Facilitation Engagement Stats Readiness Resources Articles/Video’s Set Meeting Tone Build event buzz Rebroadcast 2nd ScreenLive Audience Webcast All Immersive Feedback Analytics Easy Access Language Localized Mobile Access Who Your Event ePublication Your Event ePublication Virtual Show You are watching Frank Rogers @
  34. 34. Blended Event Components 8/23/201334 Live Remote On Demand Producer • Venue Alignment • Video/Audio • Content Creation • Event Mgt • Live & Onsite • Boost Excitement • Immerse Users • Track engagement • Event Excitement • View Anywhere • Video/Audio • Record for later • Companion App • Rebroadcasts • Virtual Show • Microsites Audience Engagement Webcast for Reach Immersive ContentProduction Services You are watching Frank Rogers @
  35. 35. Let’s talk about your use case! 8/23/201335 Your Event Live Audience ResponseWebcasts Interactive Companion Virtual Show Experience Build your event brand with InteSolv Blended Event technologies and creative services. “Immersive experiences drive engagement, which leads to conversion” You are watching Frank Rogers @
  36. 36. Blended Event Team 36 www.intesolv.com InteSolv-San Francisco 71 Stevenson Street #400 San Francisco, CA 94105 o: 415.489.7111 InteSolv-West Coast 4038 South Demaree Street Visalia, CA 93277 o: 559.733.7500 InteSolv-Austin Worldwide Headquarters 8303 N. Mopac, Ste C-240 Austin, TX 78759 USA o: 512.681.7272 Frank Rogers Senior Consultant o: 512.681.7272 x338 f: 888.779.3217 fwrogers@intesolv.com Diana Silva Marketing Coordinator o: 559.733.7500 x31 f: 888.779.3217 dsilva@intesolv.com Mike Kordell Strategic Accounts Manager o: 512.681.7272 x23 f: 888.779.3217 mkordell@intesolv.com Lauren Andre Event Producer o: 512.681.7272 x305 f: 888.779.3217 tandre@intesolv.com Matthew Tschetter Digital Media Architect o: 512.681.7272 x302 f: 888.779.3217 mtschetter@intesolv.com Tyler Allen Senior Development Architect o: 512.681.7272 x14 f: 888.779.3217 tallen@intesolv.com twitter.com/intesolv company/intesolv/intesolv Matt Drew Solution Specialist o: 512.681.7272 x37 f: 888.779.3217 mdrew@intesolv.com Tommy Huynh Enterprise Sales Consultant o: 512.681.7272 x307 f: 888.779.3217 thuynh@intesolv.com Dave Walker Solution Specialist o: 559.733.7500 x17 f: 888.779.3217 dwalker@intesolv.com Contact Information 8/23/2013You are watching Frank Rogers @

×