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Marketing "Behind the Gates" of Digital Walled Gardens

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Marketing "Behind the Gates" of Digital Walled Gardens

  1. 2. <ul><li>The </li></ul><ul><li>McCohen </li></ul><ul><li>GROUP </li></ul><ul><li>Face Off: Marketing Behind the Gates of Digital Walled Gardens </li></ul>
  2. 3. The Group Jordan Cohen, Pontiflex Matt Annerino, LiveNation Jared Blank, Tommy Hilfiger Marc Haseltine, National Geographic Society Jessica Vasbinder, Warner Music
  3. 4. Issues <ul><li>Ben & Jerry’s Social Media Split </li></ul><ul><li>Apps Kill the Webio Star </li></ul><ul><li>Google Plus or Minus? </li></ul><ul><li>Daily Dealsanity </li></ul>
  4. 9. Oct 2, 2011
  5. 10. Predictions
  6. 11. Bye-BYE!

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