SCOOTER UKOER V Rolfe OER11_conference


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Presentation by Dr Viv Rolfe at OER11 (Manchester, May 2011). Thoughts on setting up social networks to boost web traffic to your teaching resources.

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  • Bounce rate 60% bear in mind most visits are to INDEX (main page) and this contains 10 blog articles. 70% new visits – suggests all activity is simply not due to the Project Team!!
  • What I want to illustrate is that 63 websites refer me. I actively submitted and contribute to 9 of these…posterous does another 7. The remaining are viral and have spread the URL – generating 276 visits to the site. Is this not a reflection of reuse?
  • SCOOTER UKOER V Rolfe OER11_conference

    1. 1. SCOOTER: Building an online community to sustain open education practices Dr Vivien Rolfe & Dr Simon Griffin* De Montfort University, Leicester, UK *Griffin Internet Marketing
    2. 2. OER11 Conference, Manchester, May 11 th 2011
    3. 3. <ul><li>SCOOTER - OERs for Sickle Cell andThalassaemia education </li></ul><ul><li>JISC/HEA OER Phase 2 </li></ul><ul><li>Website launch November 2010 </li></ul>
    4. 4. Introduction <ul><li>Driving forces for the future of OERs and open education practices are discoverability and sustainability – how can individuals and institutions ensure that their resources thrive and not gather dust? </li></ul>
    5. 5. Importance of Community <ul><li>Central to sustainability is growth of a critical mass of interested individuals , and it adopting technologies and approaches to create networks (Dholakia 2006). </li></ul><ul><li>Need to facilitate productive sharing whether as one-off transactions, or within on-going collaboration (Chris Pegler OER2010). </li></ul><ul><li>Identify emergent champions who serve as informal leaders in inspiring new OER communities (Cynthia Jimes OER2010). </li></ul>
    6. 6. How to Build a Community? <ul><li>HumBox Project supporting humanities subjects – repository launched Feb 2010. </li></ul><ul><li>Project has produced new registered users and deposits beyond duration of initial project. </li></ul><ul><li>HumBox uses a comment box for each resource to build dialogue - championed by HumBox project team (Borthwick & Dicken 2010). </li></ul>
    7. 7. Other Online Strategies? <ul><li>Use of social networking tools (YouTube, Twitter) promoted OERs on web and was linked to increased in course intake (Russell Stannard, OER2010). </li></ul><ul><li>Their website has grown to 15,000 visitors per month!! </li></ul>
    8. 8. SCOOTER Project Aims <ul><li>Building a community of online users using social networking tools. </li></ul><ul><li>Understand which networks are effective tools? </li></ul><ul><li>What is their impact in terms of discoverability and sustainability of OERs and OEP? </li></ul>
    9. 9. Methodology <ul><li>Establish social networks e.g. YouTube, Facebook, Twitter, Posterous. </li></ul><ul><li>SCOOTER has produced 26 “new user” registrations in total!! </li></ul>
    10. 10. Methodology <ul><li>Track web traffic using Google Analytics, and using additional indices from social network tools. </li></ul><ul><li>Evaluate REACH (visitor demographics) and IMPACT (return visits, reuse, change in behaviour, loyalty) (Rolfe EDULEARN 2010). </li></ul><ul><li>Evaluate type of community engagement - PASSIVE or ACTIVE (comments, dialogue, evidence of collaboration). </li></ul>
    11. 11. SCOOTER Online Presence
    12. 13. Results – REACH and IMPACT From launch to 18 th April 2011 (5 months)
    13. 14. <ul><li>Visits from 66 countries </li></ul><ul><li>1,153 unique visitors </li></ul><ul><li>30% returned 2 times or more (reuse) </li></ul>
    14. 15. People searching for “ sickle cell”, “sickle cell anaemia” (Google, Yahoo, Bing, AOL) Sites, social networks containing SCOOTER URL (back link) People who KNOW the URL already
    15. 16. Social Network Referrals No. Visitors / referral 174 / referral 52 / referral 39 / referral 24 / referral 20 / referral 17 / referral 12 / referral 11 localhost / referral 11 / referral 10 / referral 9 / referral 5 / referral 5 / referral 5 / referral 5 / referral 5 / referral 4 / referral 3 / referral 2 others 34
    16. 17.   Category Unique Visitors Activity Backlink I have submitted 262 One off Posterous network 96 5 minutes per week Ezine 17 1 article per month Others grown organically 80 Nothing
    17. 18. Results – COMMUNITY data From launch to 18 th April 2011 (5 months)
    18. 20. Follower / Subscriber Comments / Posts Resource Views SCOOTER Website Forum 39 7 Posterous (37 posts) 4 0 3789 YouTube Channel (1 video) 1 0 342 Twitter #DMUViv 29 Facebook 26 3 Blogger 1 0 Ezine (3 articles) NA 0 163 TOTAL 100 10 4294 Jan 1st = 27
    19. 21. Who is using, why and what purpose? <ul><li>Facebook - general public </li></ul><ul><li>Twitter – academic, professional </li></ul><ul><li>Forum - healthcare professionals, students </li></ul><ul><li>Comments include general positive feedback and requests for resources and suggestions for weblinks. </li></ul>
    20. 22. Summary <ul><li>Social networks are effective in “referring traffic” to SCOOTER, producing 30% of the 1500+ visits in the first 5 months. </li></ul><ul><li>Social networks (Posterous, Youtube) are useful repositories for OERs, with a recorded 4000+ views of our OERs on these sites. </li></ul><ul><li>Posterous is very quick and highly effective social networking tool. </li></ul>
    21. 23. Summary <ul><li>SCOOTER community presently is largely PASSIVE – OER users, viewers, readers. </li></ul><ul><li>ACTIVE users are few and this can be enhanced for a truly sustainable approach. </li></ul><ul><li>But, conferences and off-line networking is also essential for building the SCOOTER community and will sustain interest beyond the project (including universities, hospitals, charities and commerce). </li></ul>
    22. 24. Conclusion <ul><li>Creating a community using social networking tools is relatively simple and makes OERs DISCOVERABLE on a global level to a wide range of audiences. </li></ul><ul><li>Creating a vibrant ACTIVE community as a means to drive SUSTAINABILITY takes effort, and building off-line communities is also important. </li></ul><ul><li>We need to evaluate community dynamics - who is using, and for what purpose? Also who is NOT using the resources and why? </li></ul>
    23. 25. <ul><li>Borthwick K 2010. HumBox Tracking Reports 1 and 2. </li></ul><ul><li>Dholakia UM, King WJ & Baraniuk R (2006) What makes an open education programme sustainable? The case of Connexions. </li></ul><ul><li>Jimes C (2010) Building Communities to Support Teacher Use, Localization and Sharing of OER. OER10, Cambridge. </li></ul><ul><li>Pegler C (2010) Reuse: the other side of sharing OERs. OER10, Cambridge. </li></ul><ul><li>Rolfe V (2010) How to monitor the use and reuse of open educational resources using Google Analytics. EDULEARN10, Barcelona, p2320. </li></ul><ul><li>Stannard R (2010) OER and Marketing Opportunities. OER10, Cambridge. </li></ul><ul><li>SCOOTER Project Website (Including OER Training, and HOW TO SET UP POSTEROUS) </li></ul><ul><li>Online Marketing Services and Advice </li></ul>References and Useful Resources
    24. 26. Twitter #DMUViv Email GO TO