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5 Habits of a Highly Effective Community Manager


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Richard Beattie, VP, EMEA of Vitrue speaks at the Social Media Influence Conference
London, England
June 12, 2012

Published in: Business, Technology
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5 Habits of a Highly Effective Community Manager

  2. 2. EVOLUTION OF SOCIAL THEN NOW Social is a hammer Social is tailored Knowledge is proprietary Knowledge is sharedSocial tools are unconnected Social builds brands Check-Box Marketing Brand-Building Marketing Social Marketing Social Business 2
  3. 3. EVOLUTION OF A COMMUNITY MANAGER “Well see a major shift occur in social media roles within companies as social will soon be the heart and pulse of every brand.” - Reggie Bradford, 2008“Facebook is barely seven years oldand has 3,000 employees — and ithas created more than 450,000jobs in Europe and the U.S.” - Sheryl Sandberg, Facebook, 2012World Economic Forum 3
  4. 4. SOCIAL MEDIA LANDSCAPE BRANDS ON SOCIAL SOCIAL USERS Brands using multiple social Brands are increasing their use networks have a 50% higher of social networks. Users are engagement rate on Facebook expected to reach 1.5 billion than those only using one. *eMarketer globally by the end of 2012. *Vitrue, 2012 *eMarketer TIME SPENT (SOCIAL USERS) Average minutes spent perTIME SPENT (COMMUNITY MANAGERS) month on social networks per user* spend 30+ hours a 63% week on their 89 405 community *eMarketer *SocialFresh, 2012 4
  5. 5. HABIT #1CONFIDENCE•Be bold•Have a thick skin•Try new tactics 5
  6. 6. HABIT #2PASSION•Know your brand and your community inside and out•Openly communicate your own brand passion 6
  7. 7. HABIT #3INTEGRITY•Social makes brandstransparent -community managershould be too•Don’t hide fromchallenging issues orquestions 7
  8. 8. HABIT #4FOCUS•Know when, where and how to best engage•Identify influencers and make them friends•Have clear objectives 8
  9. 9. HABIT #5CREATIVITY•Create engaging content•Entertain your community•Be unique 9
  10. 10. COMMUNITY MANAGER OF THE YEAR AWARD • Inaugural Vitrue award to highlight efforts of community managers in the spirit of Community Manager Appreciation Day • Nominations open through September 14, 2012 • Winner announced January 13, 2013 Fellow Judges: Stephanie Agresta Jason Falls Jeremiah Owyang Kathy Baughman Weber Shandwick Social Media Explorer Altimeter Group ComBlu @stephagresta @JasonFalls @jowyang 10
  11. 11. THANK YOU Q&A 11