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Analisi di
una rete televisiva
Di Vito Amendola
PA1 2013/2014
STORIA:
Deejay TV nasce nel 2003 come emittente
satellitare in chiaro facente parte della
piattaforma Sky.
Nel 2005 il “Gr...
Logica del palinsesto e target di
riferimento:
Deejay TV è una TV segmentata sia per target
che per contenuti.
Inizialment...
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Programmazione

DEEJAY CHIAMA ITALIA (Attualità/Intrattenimen...
Mattina

Ore 06,35 Felicity
Serie Tv
Ore 07,20 Lorem Ipsum 6
Intrattenimento
Ore 07,30 Fuori Frigo 4
Intrattenimento
Ore 0...
Sera Deejay TV

Ore 20,10
Ore 20,20
Ore 20,55
Ore 21,10
Ore 22,00

.

Ore 23,20

PRE PRIME TIME BRIDGING
Lorem Ipsum 6 Int...
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Analisi finale

Deejay TV cerca quanto più possibile di favorire le sinergie
tra Radio e TV del suo stesso ...
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Deejaytv_vito_amendola_ pa1

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Analisi del canale televisivo Deejay TV.
Storia, programmazione, logica del palinsesto e controprogrammazione.

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Deejaytv_vito_amendola_ pa1

  1. 1. Analisi di una rete televisiva Di Vito Amendola PA1 2013/2014
  2. 2. STORIA: Deejay TV nasce nel 2003 come emittente satellitare in chiaro facente parte della piattaforma Sky. Nel 2005 il “Gruppo Editoriale L’Espresso SPA” acquisisce il canale All Music che diventerà successivamente Deejay TV estendendo così il brand radiofonico. Inizia a trasmettere come TV nazionale visibile sul canale 9 del digitale terrestre a partire dal 9/11/2009. Il direttore artistico della rete è Dj Linus Deejay TV trasmette 24 ore su 24, ed è visibile gratuitamente tramite diverse tecnologie: sulla tv digitale satellitare in modalità free to view; sul canale 145 della piattaforma Sky; sulla piattaforma Tivù Sat; sulla tv digitale terrestre; in diretta streaming nel sito web ufficiale. L'emittente, che inizialmente era nata come canale musicale, a partire dal mese di gennaio 2013 dedica una minima parte del suo palinsesto ai video ed alla musica in generale. Solo all'interno di «Deejay chiama Italia» e del programma pomeridiano «Occupy Deejay» si parla infatti di musica, ma per lo più vengono trasmessi telefilm, film e programmi autoprodotti. Storia
  3. 3. Logica del palinsesto e target di riferimento: Deejay TV è una TV segmentata sia per target che per contenuti. Inizialmente nasce come TV tematica musicale Successivamente arricchisce la propria programmazione con generi diversi. . Da puro contenitore di videoclip musicali, Deejay Tv con il passar degli anni (come MTV), sta diventando sempre più una TV semi-generalista arricchendosi di programmi quali: serie tv USA, documentari, film, reality e programmi di attualità e intrattenimento. Per le produzioni di programmi Deejay TV si avvale spesso di personaggi collegati al mondo di Radio Deejay. Ci sono alcuni programmi di attualità come DEEJAY CHIAMA ITALIA che vanno in onda in contemporanea sia su Radio che TV. Evoluzione del contenuto
  4. 4. • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • Programmazione DEEJAY CHIAMA ITALIA (Attualità/Intrattenimento) OCCUPY DEEJAY (Intrattenimento Musicale) GIU’ IN 60 SECONDI (Reality Show) FUORIFRIGO (Intrattenimento Comico) MICROONDE (Intrattenimento Comico) WILFRED (Serie Tv) LOREM IPSUM (Attualità/Intrattenimento) MELISSA & JOEY (Serie Tv) ALIAS (Serie Tv) REVENGE (Serie Tv) DAY BREAK (Serie Tv) FINO ALLA FINE DEL MONDO (Documentario Sportivo) AMERICAN HORROR STORY (Serie Tv) PRISON BREAK (Serie Tv) SIX DEGREES (Serie Tv) SWITCHED AT BIRTH – AL POSTO TUO (Serie Tv) CINEMA DEEJAY (Serie Tv) LIFE AS WEK NOW IT (Serie Tv) THE RIVER (Serie Tv) LINCOLN HEIGHTS – RITORNO A CASA (Serie Tv) PASCALISTAN SECONDI (Reality Show) PERFETTI… MA NON TROPPO (Serie Tv) THE FLOW (Rubrica Musicale) VIA MASSENA 2 (Serie TV) LE STRADE DI MAX (Intrattenimento/Reality) A PROPOSITO DI BRIAN (Serie TV) ICONOCLAST (Serie/Documentario) JACK OSBOURNE: NO LIMITS 2 (Reality Show) DJ STORIES (Documentario) FELCITY (Serie TV)
  5. 5. Mattina Ore 06,35 Felicity Serie Tv Ore 07,20 Lorem Ipsum 6 Intrattenimento Ore 07,30 Fuori Frigo 4 Intrattenimento Ore 08,00 Microonde Intrattenimento Ore 08,10 Televendita Intrattenimento . Ore 09,40 Deejay Hits Musica Ore 10,00 DAY TIME con Deejay Chiama Italia Attualità/Int. Ore 11,55 Le 9Vite Di Chloe King Serie Tv Ore 12,45 Lorem Ipsum 5 Intrattenimento Ore 12,55 Televendita Pubblicità Pomeriggio Ore 13,30 Perfetti,Ma Non Troppo Serie Tv Ore 14,00 Lorem Ipsum 6 Intrattenimento Ore 14,10 Fuori Frigo 4 Intrattenimento Ore 14,40 Microonde Intrattenimento Ore 14,50 Melissa & Joey Serie Tv Ore 15,15 Lorem Ipsum 5 Intrattenimento Ore 15,30 Occupy Deejay Int. Musicale Ore 17,00 Televendita Intrattenimento Ore 18,00 Switched At Birth Serie Tv Ore 18,50 Via Massena 2 Serie Tv Ore 19,20 Perfetti,Ma Non Troppo Serie Tv Ore 19,45 Melissa & Joey Serie Tv Il palinsesto giornaliero (fascia mattutina e pomeridiana) è fatto sostanzialmente da una serie di repliche di puntate di telefilm o di programmi d’intrattenimento. Nella fascia mattutina si replicano le puntate del giorno precedente con l’eccezion fatta di «Deejay Chiama Italia» che va in onda dalle 10 alle 12. Le trasmissioni sono interrotte da programmi di Televendita per circa un’ora e trenta minuti e da videoclip musicali per circa quindici minuti per fascia oraria (considerando mattino, pomeriggio e sera). Il Target di questo canale è per lo più formato da giovani, appassionati di musica, e/o affezionati radioamatori di Radio Deejay e del suo storico team. Per quanto riguarda il Day Time troviamo dal lunedì al venerdì il programma «Deejay Chiama Italia»: contenitore di attualità con ospiti intervistati da Nicola Savino e Albertino. Quasi tutte le series presenti su questo canale parlano di realtà giovanili contemporanee che si confrontano con il mondo tra difficoltà, gag comiche e storie d’amore. Le produzione di casa Deejay sono per lo più contenitori di video presi dal web come «FUORIFRIGO» (programma copiato dal format americano trasmesso da MTV «Ridiculousness: Veri American Idiots») e «Lorem e Ipsum» un programma che cerca di mettere ordine nell’enorme calderone di video caricati in rete trasformandoli in storie. Come bridging del prime time deejayiano troviamo spesso «microonde» programma comico demenziale che ripropone in chiave televisiva il programma radiofonico «Ciao Belli» condotto dal duo Digei Angelo - Roberto Ferrari. Analisi del Palinsesto
  6. 6. Sera Deejay TV Ore 20,10 Ore 20,20 Ore 20,55 Ore 21,10 Ore 22,00 . Ore 23,20 PRE PRIME TIME BRIDGING Lorem Ipsum 6 Intrattenimento Fuori Frigo 4 Intrattenimento Microonde Intrattenimento PRIME TIME A proposito di Brian Serie TV Deejay Chiama Italia Int. Attualità PRE PRIME NIGHT TIME Alias Serie TV NIGHT TIME Ore 00,10 Lorem Ipsum 6 Ore 00,30 Fuori Frigo 4 Ore 00,55 Microonde Ore 01,10 Occupy Deejay Ore 02,30 Deejay Chiama Italia Ore 03,40 Lincoln Heights - Ritorno a casa Ore 04,25 Deejay Night Intrattenimento Intrattenimento Intrattenimento Int. Musicale Attualità Serie TV Musica Sera MTV Ore 20,15 Ore 21,10 Ore 22,00 Ore 00,00 Ore 01,00 Ore 01,40 Ore 02,00 Ore 02,50 Ore 03,30 Ore 04,20 Ore 05,00 PRE PRIME TIME BRIDGING Scrubs Serie Tv PRIME TIME Diario di una nerd superstar Serie Tv Il Testimone Attualità NIGHT TIME The Inbetweeners: Quasi Maturi Serie TV South Park Serie TV Cartoni Animati Speciale MTV News Informazione Celebrity Style Story Intrattenimento Teenager In Crisi Di Peso Intrattenimento Jersey Shore Serie TV/Reality Catfish: False Identita' Intrattenimento/Reality Only Hits Musica La rete competitiva è MTV, anche se sostanzialmente le due reti usano una politica di counter programming e quasi mai di competitive programming. Per lo più MTV è incentrata su reality e format americani di vario genere per un target giovane. Nelle ore di prime time i due canali si scontrano proponendo come da esempio di mercoledì 4 Dicembre un politica di Competitive programming: MTV alle 21:10 propone «Diario di Una Nerd Superstar» Trainato da due puntate del telefilm «Scrubs» (Counter Programming nei confronti della programmazione di Deejay TV) mentre Deejay TV propone alle 21:10 «A proposito di Brian» trainato da due programmi d’intrattenimento quali «Fuori Frigo 4» (in replica) e «Microonde» (programma comico) (questi ultimi due come alternativa a «Scrubs») Analisi del palinsesto e controprogrammazione
  7. 7. • . • • • Analisi finale Deejay TV cerca quanto più possibile di favorire le sinergie tra Radio e TV del suo stesso gruppo, integrare in un modo “quasi” coerente le diverse parti del palinsesto per sfruttare l’effetto “traino”. In termini di competizione Deejay TV cerca di contrastare MTV durante il giorno (Day Time) con programmi alternativi, ma che potrebbero attrarre lo stesso target (counter programming), mentre nel Prime Time interviene con programmi di analogo genere (competitive programming). Dal numero di programmi in replica si evince come la rete cerchi di raggiungere il maggior profitto possibile minimizzando le spese; anche i programmi prodotti si evincono per economicità. I telefilm, i reality e i documentari sono scarti delle TV “maggiori”, ma non per questo sinonimo di bassa qualità, anzi alcuni programmi come “Iconoclast” e altri telefilm USA riescono ad attrarre anche un pubblico colto e di qualità.

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