An opportunity to share some of my views on a wonderful topic, Why Do Social Service ? and Leadership Qualities in Service Organizations, is provided by the Lions Club, Hyderabad Zone. Two power point presentations have been made for this purpose. This is the first one, and the other is titled as Leadership Qualities in Service Organizations. You are requested to consider the two as a set, and view both the presentations. The uploaded version of the live recording of the lecture can be listened / downloaded at www.archive.org [please search for Prof. V. Viswanadham]; the power point presentations can be seen at www.scribd.com [please search for Viswam.vangapally4581] and / or www.slideshare.net/viswanadham.