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Exploring the Benefits of VWO's Two-way Integration with Google Analytics 4

VWO
VWO

Join our experts Ankit Jain (SVP Product, VWO) and Paresh Mandhyan (VP Marketing, VWO) for a webinar on how to take your optimization efforts to the next level with VWO's 2-way integration with Google Analytics 4. Discover practical use cases and learn how to unlock the full potential of the integration

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Taking optimization to the next level with
VWO-GA4 integration
Paresh Mandhyan
VP, Marketing
Ankit Jain
SVP, Product
Agenda
Overview of VWO and the GA4 Integration
01
About the 2 way Integration
02
Real world use-cases
03
Conclusion and Q&A
04
Snapshot of VWO
20,000+
Customers served
100%
Uptime
2+ Million
Campaigns run
450,000+
Websites powered
No. 1
As per G2’s 2023 report
150+
Countries of presence
65+ Billion
Experiences optimized
2009
VWO launched
220,000+
Users worldwide
VWO <> GA4 - An Overview
● VWO was chosen by Google as one of the three vendors to develop this
integration, setting the stage for its global release
● We are collaborating on even more extensive integrations, signifying a
powerful ongoing partnership.
● The VWO-GA4 integration propels VWO users into a new realm of enhanced
capabilities. By seamlessly exchanging data, users can expand their
optimization horizons while nurturing a feedback loop of continuous
improvement.
The two parts to the integration
Create GA4 audiences
using VWO campaign
data
GA4 audiences can be used
as targeting conditions in
VWO campaigns
Part 1: Importing GA4 data into VWO

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Exploring the Benefits of VWO's Two-way Integration with Google Analytics 4

  • 1. Taking optimization to the next level with VWO-GA4 integration Paresh Mandhyan VP, Marketing Ankit Jain SVP, Product
  • 2. Agenda Overview of VWO and the GA4 Integration 01 About the 2 way Integration 02 Real world use-cases 03 Conclusion and Q&A 04
  • 3. Snapshot of VWO 20,000+ Customers served 100% Uptime 2+ Million Campaigns run 450,000+ Websites powered No. 1 As per G2’s 2023 report 150+ Countries of presence 65+ Billion Experiences optimized 2009 VWO launched 220,000+ Users worldwide
  • 4. VWO <> GA4 - An Overview ● VWO was chosen by Google as one of the three vendors to develop this integration, setting the stage for its global release ● We are collaborating on even more extensive integrations, signifying a powerful ongoing partnership. ● The VWO-GA4 integration propels VWO users into a new realm of enhanced capabilities. By seamlessly exchanging data, users can expand their optimization horizons while nurturing a feedback loop of continuous improvement.
  • 5. The two parts to the integration Create GA4 audiences using VWO campaign data GA4 audiences can be used as targeting conditions in VWO campaigns
  • 6. Part 1: Importing GA4 data into VWO
  • 7. Unlocking the power of GA4 audience in VWO ● The integration enables VWO customers to leverage the GA4 audience data in their optimization campaigns. ● This availability of GA4 audience data in VWO allows users to precisely target specific segments and personalize experiences for improved engagement and conversions. ● By leveraging GA4 audience data in VWO, users can create more effective and tailored experiences, driving better results and maximizing the impact of their optimization efforts.
  • 8. Let’s look at how to enable the integration
  • 9. Demo of the integration and data that flows to GA4 from VWO
  • 10. Let’s dive into some example use cases…
  • 11. #1 Driving upgrades and revenue with targeted testing
  • 12. This use case involves a software provider optimizing plan upgrades. They can identify key segments, such as Basic Plan Users, from GA4 audiences using the integration. With VWO's A/B testing capabilities, they can conduct experiments on their pricing page to optimize plans for higher conversions. Their goal is to maximize revenue by uncovering the most effective pricing variant that encourages users to upgrade from the basic plan.
  • 13. #2 Recover abandoned carts with personalized strategies
  • 14. Our next use case revolves around an e-commerce store that aims to boost conversions by recovering abandoned carts. They can utilize GA4 audiences in VWO to precisely target abandoned carts, ensuring no potential customer slips away. Through A/B testing with recovery strategies like pop-ups, incentives, and personalized offers, they can re- engage users and entice them to complete their purchases. By effectively closing the sales gap, they can significantly increase their conversion rates and revenue.
  • 15. #3 Streamlining user onboarding for higher adoption
  • 16. In this use case, a SaaS platform focuses on optimizing the user onboarding flow for higher adoption rates. They can utilize GA4 data to segment onboarding users, enabling them to target specific user segments with personalized experiences. By tailoring the onboarding flow based on user characteristics and behavior, they can provide a more relevant and engaging onboarding journey. Their goal is to improve user activation by optimizing onboarding steps, leading to higher user adoption and satisfaction.
  • 17. Part 2: Sending campaign data from VWO to GA4
  • 18. Harnessing campaign data for audience insights ● This integration allows you to sync campaign data from Testing, Personalize, and Deploy campaigns directly to GA4. ● Google introduced experimentation-related variables as standard dimensions in GA4. VWO, a launch partner, now provides this data directly within GA4. ● Users can access VWO's experimentation-related data, including user variations across experiments, as a standard dimension. ● This effortless synchronization enables you to create audiences with ease, leveraging VWO's data in GA4 for precise segmentation. ● The possibilities are endless with this integration. You can leverage the campaign data across various use cases, including AdWords, re-targeting, personalized messaging, and more.
  • 19. Let’s look at how to enable the integration
  • 22. Using campaign data in GA4 to run laser- focussed Ad campaigns
  • 23. Let's dive into a use case where a SaaS platform optimizes subscriber acquisition through personalized experiences on their pricing pages. They first create a sense of urgency by showing personalized messages on their pricing pages like "Only 3 hours until the offer expires!" By leveraging the VWO-GA4 integration, they can then reinforce their messaging through targeted ad campaigns that specifically target VWO campaign audiences, driving users to take immediate action. With the integration, they can also gain valuable analytics insights, allowing them to dive deeper into audience analysis for further optimization opportunities.
  • 24. Improved Insights. Accelerated Personalization. Revenue Optimization ● By combining VWO and GA4, you can greatly enhance your optimization efforts. Leverage targeted campaigns in VWO and gain deeper insights and the ability to create specific audiences in GA4. ● The integration provides enhanced data granularity, allowing you to make more informed and effective business decisions. ● Accelerate personalization by tailoring experiences based on GA4 audience segments, ensuring relevance and engagement. ● Ultimately, the VWO-GA4 integration empowers you to optimize revenue by maximizing conversions through targeted strategies.
  • 25. Conclusion and Q&A ● In conclusion, the VWO-GA4 integration opens up new horizons for optimization for VWO users. ● We've discussed the benefits, explored real-world use cases, and shared implementation strategies. ● Now, we invite you to engage in a Q&A session to address any queries or discussions you may have.
  • 26. Thank you for joining us today For further assistance and support, please reach out to our team at ankit@vwo.com & paresh@vwo.com

Editor's Notes

  1. Ankit
  2. Paresh