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Experimentation Mindset: Plan and Diversify like a Habit Scientist

VWO
VWO

‘Diversification is the only free lunch in investing’ Harry Markowitz, Nobel Prize in Economic Sciences. ‘In business, the Four laws of Behaviour change can be used to create more effective products’ James Clear, author of Atomic Habits. In this presentation, John will walk you through a few key product and experimentation frameworks that he uses when consulting and mentoring, bringing concepts together into a simple system to coordinate product initiatives and testing ideas. His story begins with a career evolution from experimentation individual contributor (IC) to product leader, taking the driver’s seat to sync people, shape, and ship the product.

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Experimentation Mindset: Plan and Diversify like a Habit Scientist
Experimentation Mindset: Plan and Diversify like a Habit Scientist
Experimentation Mindset: Plan and Diversify like a Habit Scientist
Experimentation Mindset: Plan and Diversify like a Habit Scientist
Experimentation Mindset: Plan and Diversify like a Habit Scientist
Experimentation Mindset: Plan and Diversify like a Habit Scientist
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Experimentation Mindset: Plan and Diversify like a Habit Scientist

  • 11. My promise 1. How to apply the science behind habit formation to optimization 2. Thinking like an investor and diversifying the portfolio of tests 3. Simplified meta-analysis for portfolio management
  • 12. My promise 1. How to apply the science behind habit formation to optimization 2. Thinking like an investor and diversifying the portfolio of tests 3. Simplified meta-analysis for portfolio management
  • 13. My promise 1. How to apply the science behind habit formation to optimization 2. Thinking like an investor and diversifying the portfolio of tests 3. Simplified meta-analysis for portfolio management
  • 14. My promise 1. How to apply the science behind habit formation to optimization 2. Thinking like an investor and diversifying the portfolio of tests 3. Simplified meta-analysis for portfolio management
  • 15. Recency bias The tendency of a person to recall the first and last items in a series best, and the middle items worst.
  • 16. My promise 1. How to apply the science behind habit formation to optimization 2. Thinking like an investor and diversifying the portfolio of tests 3. Zoom out
  • 18. People don't care how much you know before they know how much you care. — Brene Brown
  • 22. Positivity and curiosity are foundational for how I navigate life and business.
  • 23. PJ, what about time?
  • 30.
  • 39. GPT, who’s Ton Wesseling?
  • 44. Situating the talk The Jobs of a Product Leader
  • 46. 🎯
  • 47.
  • 58.
  • 60. 🏆
  • 63. Question Where do you find the theory and examples for the system we covered? 1. Power of Habits by Charles Duhigg? 2. Atomic Habits by James Clear? 3. Experimentation works by Stefan Thomke
  • 64. Question Where do you find the theory and examples for the system we covered? 1. Power of Habits by Charles Duhigg? 2. Atomic Habits by James Clear? 3. Experimentation works by Stefan Thomke
  • 65. Question Where do you find the theory and examples for the system we covered? 1. Power of Habits by Charles Duhigg? 2. Atomic Habits by James Clear? 3. Experimentation works by Stefan Thomke
  • 66. Question Where do you find the theory and examples for the system we covered? 1. Power of Habits by Charles Duhigg? 2. Atomic Habits by James Clear? 3. Experimentation Works by Stefan Thomke ❓
  • 67. Question Where do you find the theory and examples for the system we covered? 1. Power of Habits by Charles Duhigg? 2. Atomic Habits by James Clear? ✅ 3. Experimentation works by Stefan Thomke
  • 68. Call to adventure From CRO to Product
  • 69.
  • 70. CRO is not dead It’s just owned by Product.
  • 71. CRO is not dead It’s just owned by Product.
  • 74. How do we solve the idea bottleneck? 1. There must be a system to create, capture, and manage ideas from 0 to 1 in order to generate value for the organization. 2. The system must welcome ideas from multiple teams in the organization.
  • 75. How do we solve the idea bottleneck? 1. There must be a system to create, capture, and manage ideas from 0 to 1 in order to generate value for the organization. 2. The system must welcome ideas from multiple teams in the organization.
  • 76. How do we solve the idea bottleneck? 1. There must be a system to create, capture, and manage ideas from 0 to 1 in order to generate value for the organization. 2. The system must welcome ideas from multiple teams in the organization.
  • 81.
  • 84. ✅ ✅ ✅
  • 86. Increase context in the CTA to make it obvious. Reduce this field from the form to make it easy. Increase the value for the user to make it attractive. Upgrade the unboxing experience to make it satisfying.
  • 87. Increase context in the CTA to make it obvious. Reduce this field from the form to make it easy. Increase the value for the user to make it attractive. Upgrade the unboxing experience to make it satisfying.
  • 88. Increase context in the CTA to make it obvious. Reduce this field from the form to make it easy. Increase the value for the user to make it attractive. Upgrade the unboxing experience to make it satisfying.
  • 89. Increase context in the CTA to make it obvious. Reduce this field from the form to make it easy. Increase the value for the user to make it attractive. Upgrade the unboxing experience to make it satisfying.
  • 90. You see where I’m going right?
  • 92. My promise 1. How to apply the science behind habit formation to optimization ✅ 2. Thinking like an investor and diversifying the portfolio of tests 3. Zoom out
  • 93. Diversification is the only free lunch in investing. — Nobel Prize laureate Harry Markowitz
  • 96. As investors, we manage a portfolio of stocks.
  • 97. As experimenters, we manage a portfolio of ideas.
  • 103. Enhance — Increase context in the CTA to make it obvious. Simplify — Reduce this field from the form to make it easy. Reinvent — Increase the value for the user to make it attractive. Add — Upgrade the unboxing experience to make it satisfying.
  • 104. Enhance — Increase context in the CTA to make it obvious. Simplify — Reduce this field from the form to make it easy. Reinvent — Increase the value for the user to make it attractive. Add — Upgrade the unboxing experience to make it satisfying.
  • 105. Enhance — Increase context in the CTA to make it obvious. Simplify — Reduce this field from the form to make it easy. Reinvent — Increase the value for the user to make it attractive. Add — Upgrade the unboxing experience to make it satisfying.
  • 106. Enhance — Increase context in the CTA to make it obvious. Simplify — Reduce this field from the form to make it easy. Reinvent — Increase the value for the user to make it attractive. Add — Upgrade the unboxing experience to make it satisfying.
  • 113. My promise 1. How to apply the science behind habit formation to optimization ✅ 2. Thinking like an investor and diversifying the portfolio of tests ✅ 3. Zoom out
  • 114. 🚀
  • 118. My promise 1. How to apply the science behind habit formation to optimization ✅ 2. Thinking like an investor and diversifying the portfolio of tests ✅ 3. Zoom out ✅
  • 119. People don't care how much you know before they know how much you care. — Brene Brown