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Professor, Hult; Author; On Demand Advisors
What exactly is big data? How can I use it in my marketing efforts? What kind of results can I expect from it? Can you point me to examples of companies who are doing it right? Join us for this informative session, where we cover best practices for big data marketing by showcasing companies who are doing it right—companies such as Amazon, Birchbox, eBay, Netflix and Rent the Runway. For example, Rent the Runway’s marketing department launched a new upsell program on its website when customer analytics data showed that 25% of its customers added accessories to their orders for designer dresses. The company also found that women who viewed photos of dresses on real women were 200% more likely to rent than those who viewed dresses on models. You will take away key learnings that you can immediately apply at work and become a hero through big data.