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How to Use Emojis in Your Marketing Campaigns


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Emoji marketing is the practice of creating marketing campaigns which involve the use of emoji. These include social media posts with emoji used along with words, emoji used as hashtags, emoji used in graphics, emoji merchandise, emoji domains and any other creative way that a marketer or designer can think of to use emoji.

Emoji are no longer exclusively inside our phones but are pretty much everywhere. This is why all businesses should consider incorporating emoji in their marketing campaigns.


Published in: Marketing
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How to Use Emojis in Your Marketing Campaigns

  1. 1. How to Use Emoji in Your Marketing Campaigns
  2. 2. For example, if you own a shoe store, you can target anyone that uses the shoe emoji. Twitter emoji ad targeting  Budweiser Emoji domains www. .ws  Ray Ban www. .ws  Hodinkee Watches www. .ws  Bobby Brown Cosmetics www.. .ws
  3. 3. Branded emoji IKEA Burger King Mentos
  4. 4. Merchandising At, you can create products for your brand with emoji. You can produce clothing, accessories and more.
  5. 5. Feedback emoji At, you can ask any question and let your clients and readers answer with emoji.
  6. 6. Tips for Avoiding an Emoji Fail Find out what emoji your clients are using. Do some research on Twitter, Instagram and Facebook. 1 Make sure you know what the emoji you intend to use actually means.  2 Don’t overdo it. Emoji marketing might be the new way of doing things, but it’s best to always maintain a balance.  3
  7. 7. Free Resources to Bookmark The Emoji Book is a collection of artwork created by artists from all over the world. The artists chose an emoji and created an illustration inspired by it.  The Emoji Book
  8. 8. Emoji Dick is a great project by Fred Benenson. It’s a version of Moby Dick with every single sentence translated into emoji. Emoji Dick
  9. 9. Emoji Printer is a dropshipping company that offers printed posters of your favorite emoji combinations. The process is simple; you pick the emoji, they print it and then mail it to you. Emoji Printer
  10. 10. Don’t know what a specific emoji actually means? This handy little tool is the most comprehensive emoji encyclopedia. Emojipedia
  11. 11. Source: marketing-guide/ Made With Visme