Phill Butler : Lausanne Communications Conference

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Integration, media, and the glocal church: a key to effectiveness in the world evangelization

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Phill Butler : Lausanne Communications Conference

  1. 1. How good and pleasant it is when God’s people live together in unity! 2 It is like precious oil poured on the head, running down on the beard, running down on Aaron’s beard, down on the collar of his robe. 3 It is as if the dew of Hermon were falling on Mount Zion. For there the LORD bestows his blessing, even life forevermore. Psalm 133
  2. 2. I pray …21 that all of them may be one, Father, just as you are in me and I am in you. May they also be in us so that the world may believe that you have sent me. 22 I have given them the glory that you gave me, that they may be one as we are one— 23 I in them and you in me—so that they may be brought to complete unity. Then the world will know that you sent me and have loved them even as you have loved me. John 17:20-23
  3. 3. www.visionsynergy.net
  4. 4. INTEGRATION, MEDIA & THE GLOCAL CHURCH: A KEY TO EFFECTIVENESS IN WORLD EVANGELIZATION
  5. 5. ALWAYS A POTENTIAL DANGER IT’S POSSIBLE TO FOCUS ON REFINEMENT OF “MEANS” & LOSE SIGHT OF THE “ENDS”
  6. 6. MY ASSUMPTION “Media” are not the end game. As a Lausanne event, the point of our efforts is to see people come to a full, personal relationship with Christ & be in relationship with other believers in some type of local fellowship. The Lausanne Committee For World Evangelization
  7. 7. THE THREE REALLY BIG PROBLEMS  Local churches and Christian organizations generally don’t talk or partner.  Media people generally don’t partner.  Media people and on-the-ground churches and Christian organizations hardly ever talk with each other. SO, WHAT DO WE DO?
  8. 8. THE ROAD MAP  Partnering State of Play: The Middle East As A Case Study  Partnering Because: The Audience Decision Making, Communications & The Biblical Models  How About Action?: Steps Toward Collaboration
  9. 9. A PERSONAL STORY
  10. 10. PARTNERSHIP? A CASE STUDY – MIDDLE EAST
  11. 11. MEDIA: THE MIDDLE EAST  This month 3-5 million Muslims from the 22 countries of the greater Middle East will make contact about Jesus or Christianity via electronic or digital media.  Those that will get a face to face visit in the next 2-6 months?: Maybe 2-300. Those who will end in a local fellowship?????
  12. 12. AN EXAMPLE: TURKEY In a 12 month period in 2009, 112,000 Turkish language speakers from one Web site alone ‘indicated decisions’ online. Yet the whole Turkish Church remains at 4,000 believers at most 13,860 Forms Requesting Info 112,471 “Indicated Decisions” 1,679,664 Unique Visitors Bible Correspondence Course figures Responses in one year period, 2009, – Turkish Web Evangelism
  13. 13. EXAMPLE: LOW PERSONAL ENGAGEMENT 2013 3rd Quarter Response VISITED LOOKED LISTENED OR WATCHED EXAMPLE: MEDIUM PERSONAL ENGAGEMENT RESPONDED DOWNLOADED SUBSCRIBED
  14. 14. EXAMPLE: HIGH PERSONAL ENGAGEMENT Personal Contact / On-Line Discipleship / Meet Face To Face
  15. 15. QUESTIONS  Are we thinking about the equivalent elements in our media strategy?  What strategy or systems do we have to link these elements?  What plans do we have for enhancing the ‘high engagement’ numbers?  Which of these metrics are we monitoring & counting -- & reporting to our governance & funding constituencies?
  16. 16. THIRD PARTY RESEARCH VIEW   No significant collaboration and sharing of information, technology solutions, and best practices Results: • Duplication of effort • Follow-up centers isolated & working independently • Duplication of database development • High level of independence • Marginal long-term impact Calvin Edwards Company Report 2010/ Courtesy Strategic Resource Group
  17. 17. “OUR ENTIRE FOCUS IS ON RECORDED DECISIONS BECAUSE THAT WHAT OUR DONORS WANT TO HEAR ABOUT…” MAJOR INTERNET MINISTRY LEADER
  18. 18. “We write the equivalent of some 520 million books every day on social media and email.” Clive Thompson Thinking Out Loud WIRED Magazine 09/2013
  19. 19. THE MOBILE WEB 2013 figures 80 per cent of the world’s mobile handsets will be smartphones by 2015* 2008 figures
  20. 20. MOBILE IN THE MIDDLE EAST Response to Christian web-based content by mobile platforms alone is staggering. Over a dozen ministries have active mobile-focused strategies in the region.  The smallest gets 20-25, 000 downloads/mo  The larger ones get 200-300,000/mo. Cited by Arabian Peninsula Network
  21. 21. THE MOBILE WEB Over the last three years 200,000 Bibles have been downloaded to the Arabian Peninsula (AP). The Arab world is booming in websites – with nearly 15 million hits per month. Christian chat rooms aimed at the AP are visited by 50,000 people/day. Satellite TV, radio, Bluetooth – a whole new generation is being exposed to the gospel as never before. Cited by Arabian Peninsula Network
  22. 22. THE BIG PICTURE – IN BUSINESS TERMS:  Spectacularly successful customer lead/prospect generation system  Effectively little or no intentional customer and/or sales follow-up!
  23. 23. THE OBVIOUS CHALLENGE: WHAT TO DO? ELECTRONIC/DIGITAL MEDIA – PROVIDES “PERSONAL PROXIMITY” THAT IS PART OF A DISTANT, MASSIVE FOOTPRINT CHRISTIAN FELLOWSHIP – PROVIDES “PERSONAL PROXIMITY” THAT IS HIGHLY LOCAL & FACE TO FACE
  24. 24. QUESTIONS  Do we need a new basis for measuring effectiveness – how about an “engagement index”?  Consider the full challenge -- indices for  Getting the audience?  Holding the audience?  Engaging the audience?  Connecting the audience?
  25. 25. THE TWO BIG GLOBAL AUDIENCE SEGMENTS Those who acknowledge God – Passive to Positive Those who do not – Passive to Negative Each With 50 Shades of Gray!
  26. 26. JOURNEY TO BELIEF: IMPLICATIONS FOR THE MEDIA LUKE 8:40-56/ HOLY SPIRIT PROCESS  Communications is a process not an event.  Decision to follow & grow in Christ is a process not an event.  All decisions have contexts – the audience is always changing.  Beginning the journey with Christ is just that – a beginning.
  27. 27. EVERYONE: JOURNEY TO BELIEF KNOWLEDGE (+) MOTIVATION & ATTITUDE (-) (+) (-)
  28. 28. JOURNEY TO BELIEF: DECISION MAKING LUKE 8:40-50 / HOLY SPIRIT PROCESS COMMITMENT ACTION DECISION CONVICTION INFORMATION REFLECTION REINFORCEMENT MOTIVATION
  29. 29. AUDIENCE JOURNEY TO BELIEF Bartemaeus, Nicodemus, & the Pharisees With thanks to Everett Rogers, Diffusion of Innovation Innovators Resistant Early Adopters Late Adopters General Public High Motivation: High/ Acceptable Risk Low Motivation: Low/ Acceptable Risk Adoption of New Ideas/Practices & Risk/Reward Considerations
  30. 30. BUILDING THE CHURCH -- TOGETHER Matthew 13, John 4:35-39, I Corinthians 1:4-9 Growth of Church  Active in Evangelism/  Faithful Life Bearing Fruit  Growing Maturity  Babe on Milk Discipling Point of Commitment Reaping Watering  Sowing  Stone clearing  General Revelation Does Not Know Christ    Mature  Early Believer Believer  Decision  Seeker  Indifferent  Antagonist
  31. 31. EVERYONE’S JOURNEY TO BELIEF Knowledge (+) Motivation & Attitude (-) (+) (-)
  32. 32. PARTNERSHIP? IMPERATIVE FOR THE MEDIA & THE CHURCH
  33. 33. GENERAL REVELATION MEDIA RADIO/TV INTERNET LARGE GROUP EVENTS INTERPERSONAL PRAYER & FAITHFULNESS A N T A G O N I S T S I N D I F F E R E N T IMPLICIT MSG STONE CLEARING S E E K E R S B HIGH E IMPACT L I E V E R S LOW IMPACT EXPLICIT MSG SOWING/ WATERING REAPING DISCIPLING
  34. 34. EFFECTIVENESS A FUNCTION OF SPECIFICITY: CONTEXT IS AS IMPORTANT AS THE SYSTEM 1. Nature of the Audience 2. Socio/Religious History of Reception Area 3. Hostility/Risk Index 4. Security 5. Status & Nature of the Church in the Reception Area The Audience of 100K
  35. 35. TYPICAL F-U & “INTEGRATION” MODELS         Audience relation response (auto reply) Send evangelistic/discipleship materials Refer to online discipleship course such as www.LooktoJesus.com, www.alpha.com, www.ichristianlife.com E-coaching conversation/chat Pair e-coaching with discipleship site Point them to start simple house church Invite to an online church/virtual church Refer to OTG one-to-one follow-up
  36. 36. E-COACHES/ONLINE MISSIONARIES  Why.Jesus.net has over 1000 “e-coaches”  BCC has 60 chat operators GMO has over 8,000 “online missionaries;” demand is there for 10,000 now  Even the largest follow-up system cannot stay ahead of the numbers
  37. 37. CASE STUDIES  CCM COMMUNICATIONS – POLAND  GRMS – MIDDLE EAST  THE KBIQ EXPERIMENT  THE KGEI EXPERIMENT
  38. 38. PARTNERSHIP: ACTION STEPS?  AWARENESS ABOUT, ACKNOWLEDGEMENT OF THE PROBLEM: MEDIA & INVESTORS  MOTIVATION/COMMITMENT TO CHANGE  AGREED “INDUSTRY” STANDARDS & METRICS: MEDIA & INVESTORS  REGIONAL/LOCAL CHURCH ENGAGED (LAUSANNE IDDS?)  BUILD EFFECTIVE CASE HISTORIES
  39. 39. PARTNERSHIP: PLATFORMS FOR REFLECTION/ACTION       VISUAL STORY NETWORK MOBILE MINISTRY FORUM INTL INTERNET STRATEGIC ALLIANCE WORLD BY RADIO EUROPEAN BROADCASTERS MEDIA WORKING GROUP: BLUE MED
  40. 40.  WILL IT BE EASY? NO  WILL IT HAPPEN QUICKLY? NO  WILL IT TAKE VISION AND TENACITY? YES  WILL IT TAKE THE SUSTAINED BACKING OF A FEW MAJOR INFLUENTIALS? YES!  WILL IT TAKE THE BLESSING OF GOD? YES!

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