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How to Master Customer Engagement


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This joint webinar, presented by VEM President, Laura Patterson, and All Inclusive Marketing CEO, Sarah Bundy, focuses on how marketers can engage their buyers and use insight collected from customer engagement to make strategic decisions. This presentation showcases how to use VisionEdge Marketing's 6 C's of Customer Engagement to map the customer buying process and as the basis for content, touchpoint, and channel decisions. By understanding your customers, and how to engage with them at the various touchpoints throughout their buying journey, marketers will be able to be more effective at opportunity development and customer acquisition.

Published in: Marketing
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