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Authenticity in Action
Speak to Human
Experience
To survive, companies must establish a strong sense of trust in
their bra...
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Why Customers Love Authentic Brands

Download to read offline

Authentic companies don't try to be something they're not.

Discover why brand authenticity matters and learn about three real-world examples of big brands building trust with their customers.

To learn more about how brands can become more authentic, download the Authenticity Handbook here:
http://ow.ly/ZgQS7

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Why Customers Love Authentic Brands

  1. 1. Authenticity in Action Speak to Human Experience To survive, companies must establish a strong sense of trust in their brands through honesty, transparency, commitment and customer engagement. To learn more about how brands can become more authentic, download the Authenticity Handbook Sources: http://www.prnewswire.com/news-releases/56-of-americans-stop-buying-from-brands-they-believe- are-unethical-300181141.html, http://www.catalinamarketing.com/uncategorized/catalina-mid-year-performance- report-finds-challenging-market-for-many-of- top-100-cpg-brands/, http://www.adweek.com/news/technology/ heres-why-taco-bell-created-600-gifs-and-photos-its-new-social-campaign-168007, http://braveoneagency.com/ mcdonalds-french-fries-transparency-gone-bad/, http://www.fastcompany.com/3026713/lessons-learned/how- patagonias-new-ceo-is-increasing-profits-while-trying-to-save-the-world Get Real #authenticity Why Customers Love Authentic Brands Authentic companies don’t try to be something they’re not, but instead recognize what they are, what they do best, and what customers value most about them. You don’t need to be small to be authentic. You need to know what you stand for, understand your customers and make that knowledge count in every customer interaction. DOWNLOAD Half of Americans trust small firms to do the right thing but only 36% trust large firms to do the same Trust and authenticity impact the bottom line. of the top 100 brands lost category share last year. 90% While touting ecological sustainability, Patagonia’s revenue jumped to $600 million Taco Bell, showing millennial customers how it understands their world, campaigned for a taco-shaped emoji, gathered 33,000 signatures—and won Be Honest McDonald’s earned credibility with customers by revealing the ingredients of its burgers and fries Share What Your Company Believes In
  • MarineBourigault

    Mar. 18, 2016

Authentic companies don't try to be something they're not. Discover why brand authenticity matters and learn about three real-world examples of big brands building trust with their customers. To learn more about how brands can become more authentic, download the Authenticity Handbook here: http://ow.ly/ZgQS7

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