When it comes to video streaming, convenience is king!

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Find out what percentage of Americans use streaming services, and why.

For more information about this study:
http://venturebeat.com/2013/10/01/for-netflix-convenience-beats-original-content-as-a-key-driver-for-now/

To learn more about Vision Critical:
http://www.visioncritical.com.

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When it comes to video streaming, convenience is king!

  1. 1. 38% 26% 25% 16% 16% 14% 13% 8% DVR: paid streaming or downloading: DVD or Blu-ray: game console: VOD: iPad or other tablet: smartphone: BitTorrent: Followed by...But live TV is still the most popular method for watching shows 75% 74% 67% 66%63% 47% 67% Factors behind streaming service usage: convenient watching reasonable cost fewer commercials original programming catching up on episodes watching full seasons of Americans pay for a streaming service. 46% Today, is the most popular streaming service, especially with Millenials. 27% 40% overall 18-24 year olds From September 9th to September 10th 2013 an online survey was conducted among 1,008 randomly selected American adults who are also Vision Critical American Community panel members. The margin of error—which measures sampling variability—is +/- 3.1%, 19 times out of 20. The results have been statistically weighted according to education, age, gender, region, and ethnicity American Community Survey data to ensure a sample representative of the entire adult population of America. Discrepancies in or between totals are due to rounding. BitTorrent skews to young males. 11% male 5% female 18% 18-34 young adults When it comes to video streaming, CONVENIENCE IS KING!Find out what percentage of Americans use streaming services, and why...

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