Accessibility Means Business

2,232 views

Published on

Published in: Technology, Design
  • Be the first to comment

Accessibility Means Business

  1. 1. Accessibility means Business Damien McCormack Web Directions South Sydney, 8 October 2009 © Vision Australia Ltd All rights reserved
  2. 2. <ul><li>“ Maryland Chicken Farm,&quot; Microsoft® Encarta® Encyclopedia. http://encarta.msn.com © 1993-2009 Microsoft Corporation. All rights reserved. </li></ul>
  3. 3. Accessibility Chickens <ul><li>“ Accessibility is just about blind people...” </li></ul>© Vision Australia Ltd All rights reserved “ Accessibility means our site has be to old and boring...” “ Accessibility is expensive...”
  4. 4. “ Accessibility is just about blind people...” <ul><li>Consider who might be using your site... </li></ul><ul><li>and how they might be doing it... </li></ul>© Vision Australia Ltd All rights reserved 1
  5. 5. © Vision Australia Ltd All rights reserved
  6. 6. © Vision Australia Ltd All rights reserved
  7. 7. © Vision Australia Ltd All rights reserved
  8. 8. © Vision Australia Ltd All rights reserved
  9. 9. <ul><li>Accessibility Similarities: </li></ul><ul><li>Limited navigation </li></ul><ul><li>Small viewing area </li></ul><ul><li>Not all plug-ins are supported </li></ul><ul><li>Clear navigation </li></ul><ul><li>Clear language </li></ul><ul><li>Situational disability – glare, noise can affect use of colour & audio </li></ul>© Vision Australia Ltd All rights reserved
  10. 10. © Vision Australia Ltd All rights reserved <ul><li>Cognitive Issues: </li></ul><ul><li>Dyslexia </li></ul><ul><li>Intellectual disability </li></ul><ul><li>Poor literacy </li></ul><ul><li>English as a second language </li></ul><ul><li>Some strategies: </li></ul><ul><li>Clear and consistent navigation </li></ul><ul><li>Clear and plain language </li></ul><ul><li>Use of pictures </li></ul><ul><li>Treatment appropriate to the site </li></ul>
  11. 11. © Vision Australia Ltd All rights reserved Page has 83 links
  12. 12. <ul><li>Over 4 million people have a disability 1 </li></ul><ul><li>Over 2.5 million people are over 65+ 2 </li></ul><ul><li>Many of these groups prefer or need online services </li></ul><ul><li>Significant potential spending power </li></ul><ul><li>1 - ABS 4430.0 D isability, Ageing and Carers, Australia: Summary of Findings 2003 </li></ul><ul><li>2 - ABS 4102.0 Australian Social Trends 2005 & 2008 </li></ul>© Vision Australia Ltd All rights reserved “ Online services represent independence, convenience and choice” MARKET 1
  13. 13. “ Accessibility means our site has be to old and boring...” <ul><li>Accessibility is about designing and building sites for your “diverse” audience. </li></ul><ul><li>WCAG 2.0 tries to capture this through: </li></ul><ul><ul><li>Design Principles </li></ul></ul><ul><ul><li>Technology Independence </li></ul></ul>© Vision Australia Ltd All rights reserved 2
  14. 14. <ul><li>Accessibility promotes and benefits from: </li></ul><ul><ul><li>Technical compliance </li></ul></ul><ul><ul><li>Separation of structure, content, presentation and interactivity </li></ul></ul><ul><ul><li>Interoperability and device-independence </li></ul></ul>© Vision Australia Ltd All rights reserved “ My requirements are the same as everyone’s – just with a few technical tweaks” Blind Web User TECHNICAL 2
  15. 15. <ul><li>Reading machines for blind lead to developments in OCR systems and mail scanning. </li></ul><ul><li>SMS has been widely adopted by the for Deaf Community. </li></ul><ul><li>iPhone uptake by people who are blind. </li></ul>© Vision Australia Ltd All rights reserved INNOVATION 2
  16. 16. An Example: News On The Go <ul><li>Part of Vision Australia’s i-access® (information access) initiative. </li></ul><ul><li>Real-time access to news for print disabled – equivalent to accessing the printed paper. </li></ul>© Vision Australia Ltd All rights reserved News feed from publishers Converted into synthetic audio i-access® website Download audio onto handheld device User selects preferences
  17. 17. “ Accessibility is expensive...” <ul><li>There is a cost, but there are also returns: </li></ul><ul><ul><li>Easier to maintain </li></ul></ul><ul><ul><li>Increase searchability and optimise SEO </li></ul></ul><ul><ul><li>Interoperable for different users and devices </li></ul></ul><ul><ul><li>Provides information in an accessible format </li></ul></ul><ul><ul><li>Easier to use and will attract more customers </li></ul></ul><ul><li>Something to set you apart from your competitors… </li></ul>© Vision Australia Ltd All rights reserved 3
  18. 18. Some examples <ul><li>Legal and General Insurance </li></ul><ul><ul><li>Built an accessible site and achieved return on investment in 12 months. </li></ul></ul><ul><ul><li>Dave Wilton (L&G), Julie Howell (Fortune Cookie), Jan 2007 </li></ul></ul><ul><li>TESCO UK </li></ul><ul><ul><li>Created a separate Tesco Access site which achieves revenue over £13 million per annum and attracts a wide audience than originally intended. </li></ul></ul><ul><ul><li>Julie Howell (RNIB), Ability Net eNation Report, June 2004 </li></ul></ul>© Vision Australia Ltd All rights reserved 3
  19. 19. <ul><li>Accessibility is great for demonstrating social responsibility </li></ul><ul><li>Disability and aged communities are loyal customers when things work well and will spread the word </li></ul><ul><li>Not many good examples out there – something to promote! </li></ul>© Vision Australia Ltd All rights reserved “ remove obstacles between the organisation and its customers” SOCIAL 3
  20. 20. <ul><li>Australian Disability Discrimination Act (1992) </li></ul><ul><li>“ It is unlawful for a person who, whether for payment or not, provides goods or services, or makes facilities available, to discriminate against another person on the ground of the other person’s disability” </li></ul><ul><li>United Nations Convention on the Rights of Persons with Disabilities (2006) </li></ul><ul><li>Article 21 – Freedom of expression and opinion and right to information encourages accessibility of internet based services. </li></ul>© Vision Australia Ltd All rights reserved “ I could be sued” LEGAL 3
  21. 21. But what does it all mean? <ul><li>True accessibility is more than just compliance to technical standards… </li></ul><ul><li>… the experience becomes just as important </li></ul>© Vision Australia Ltd All rights reserved
  22. 22. Customer Respect Group Study <ul><li>Looked at the accessibility of the 2007 Fortune 100 list in the US. </li></ul><ul><li>Assessed technical accessibility of the websites. </li></ul><ul><li>But also looked at the internal drivers for considering accessibility. </li></ul><ul><li>Source: The Customer Respect Group - http://www.customerrespect.com/ </li></ul>© Vision Australia Ltd All rights reserved
  23. 23. CRG Study Findings <ul><li>Most sites had some level of accessibility. </li></ul><ul><li>Average sites focused on technical compliance. </li></ul><ul><li>Excellent sites had a broader vision of removing obstacles for customers. </li></ul>© Vision Australia Ltd All rights reserved More accessible
  24. 24. What made sites more accessible? <ul><li>Considered accessibility across the life of the project – from design to production. </li></ul><ul><li>Accessibility was part of the corporate ethos and driven from the top. </li></ul><ul><li>Financial business benefits were often the drivers. Social benefits flowed from this. </li></ul>© Vision Australia Ltd All rights reserved
  25. 25. Changing face of the web <ul><li>Web 2.0 </li></ul><ul><li>Government 2.0 </li></ul><ul><li>The web on mobiles and other devices </li></ul><ul><li>Move to online services </li></ul><ul><ul><li>shopping, banking, travel, recruitment… </li></ul></ul><ul><ul><li>community, consultation and networking… </li></ul></ul><ul><ul><li>information… </li></ul></ul>© Vision Australia Ltd All rights reserved
  26. 26. Web 2.0 and Accessibility © Vision Australia Ltd All rights reserved INFORMATION User generated content Multiple formats Dynamic and Interactive May be externally hosted Access to the Internet What equipment is used? How skilled are they? ACCESSIBILITY INTERFACES USERS
  27. 27. How can you do it too? © Vision Australia Ltd All rights reserved Embrace Accessibility Understand your audience Get the right people and skills Make it part of your whole project Test it, measure change, and seek feedback
  28. 28. <ul><li>If you want more information: </li></ul><ul><ul><ul><li>Damien McCormack </li></ul></ul></ul><ul><ul><ul><li>Online Accessibility Services </li></ul></ul></ul><ul><ul><ul><li>Vision Australia </li></ul></ul></ul><ul><ul><ul><li>Ph: 03 9864 9342 </li></ul></ul></ul><ul><ul><ul><li>Email: [email_address] </li></ul></ul></ul>© Vision Australia Ltd All rights reserved

×