IS SOCIAL THE
NEW SEO?

GLEN CONYBEARE
CHIEF COMMERCIAL OFFICER

@STICKYEYES
SEO was dead easy…
SEO is now dead ?
Not dead, just
tougher
SEO TODAY
The three pillars:
25%
50%
25%

Technicals

Content

Authority

1. Technical work
2. Content
3. Authority Enhanc...
AUTHORITY WHAT?
•
•
•
•
•

Earned not bought links
PR
Shareable content
Great creative
And most definitely social
“YES, SOCIAL
SIGNALS ARE
PART OF OUR
ALGORITHM”
Matt Cutts
Heads of Google Web Spam team
Great News!
So why do so many companies fail?
Meet Bob
“I’ve got your
recommendations
but…..”
“I need a few weeks to get it
round the various
departments”
“IT have said they can’t do it
yet/don’t want to do it”
“PR have said the idea
needs to go through
them/their agency”
“I need to get the social
guys involved”
THE
ENEMY
Your CEO
PR
Social
SEO
Content
Partnerships
Brand teams

IT
SEO
SEO
SEO
SEO
SEO
SEO

SEO
Who’s doing it SEARCH
WHAT DRIVES right?

VOLUME?
“We have dissolved the SEO and social
media teams in their traditional form,
and remoulded them to be more
consumer value ...
“Where MSM has been most successful
(from its core employees to its board) is
by being very ambitious and progressive
in r...
CONVINCING THE
CEO
RESULTS
Insurance
Car Insurance
Loans
Cheap Car Insurance
Credit Cards

60,500
550,000
200,000
135,000
90,000

2nd
1st
1st...
Monthly revenue from those
5 terms in the UK alone is
worth circa

€1,500,000
That’s the figure to share
with your CEO
SUMMARY
Social isn’t the new SEO
It’s just one part of it
SEO success requires
organisational change
Stop blaming
Bob!
BLAME THIS GUY
Thank you for
your time!

Stickyeyes
Global Digital
Marketing Experts
Glen.Conybeare@Stickyeyes.com
Glen Conybeare/ Stickyeyes- Webit 2013
Glen Conybeare/ Stickyeyes- Webit 2013
Glen Conybeare/ Stickyeyes- Webit 2013
Glen Conybeare/ Stickyeyes- Webit 2013
Glen Conybeare/ Stickyeyes- Webit 2013
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Glen Conybeare/ Stickyeyes- Webit 2013

  1. 1. IS SOCIAL THE NEW SEO? GLEN CONYBEARE CHIEF COMMERCIAL OFFICER @STICKYEYES
  2. 2. SEO was dead easy…
  3. 3. SEO is now dead ?
  4. 4. Not dead, just tougher
  5. 5. SEO TODAY The three pillars: 25% 50% 25% Technicals Content Authority 1. Technical work 2. Content 3. Authority Enhancement
  6. 6. AUTHORITY WHAT? • • • • • Earned not bought links PR Shareable content Great creative And most definitely social
  7. 7. “YES, SOCIAL SIGNALS ARE PART OF OUR ALGORITHM” Matt Cutts Heads of Google Web Spam team
  8. 8. Great News!
  9. 9. So why do so many companies fail?
  10. 10. Meet Bob
  11. 11. “I’ve got your recommendations but…..”
  12. 12. “I need a few weeks to get it round the various departments”
  13. 13. “IT have said they can’t do it yet/don’t want to do it”
  14. 14. “PR have said the idea needs to go through them/their agency”
  15. 15. “I need to get the social guys involved”
  16. 16. THE ENEMY
  17. 17. Your CEO
  18. 18. PR Social SEO Content Partnerships Brand teams IT
  19. 19. SEO SEO SEO SEO SEO SEO SEO
  20. 20. Who’s doing it SEARCH WHAT DRIVES right? VOLUME?
  21. 21. “We have dissolved the SEO and social media teams in their traditional form, and remoulded them to be more consumer value and campaign-centric”
  22. 22. “Where MSM has been most successful (from its core employees to its board) is by being very ambitious and progressive in removing organisational barriers..”
  23. 23. CONVINCING THE CEO
  24. 24. RESULTS Insurance Car Insurance Loans Cheap Car Insurance Credit Cards 60,500 550,000 200,000 135,000 90,000 2nd 1st 1st 2nd 1st
  25. 25. Monthly revenue from those 5 terms in the UK alone is worth circa €1,500,000
  26. 26. That’s the figure to share with your CEO
  27. 27. SUMMARY
  28. 28. Social isn’t the new SEO It’s just one part of it SEO success requires organisational change
  29. 29. Stop blaming Bob!
  30. 30. BLAME THIS GUY
  31. 31. Thank you for your time! Stickyeyes Global Digital Marketing Experts Glen.Conybeare@Stickyeyes.com

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