Pfizer Inc.• American Multinational Pharmaceutical Corporation. (HQ - New York City)• Largest Pharmaceutical corporation in terms of revenues.• Revenue - 67.42 Bn USD• Income - 10.23 Bn USD• Assets - 180 Bn USD• Market Cap. – 201.59 Bn USD Corp.flv
Products• More than 40 Genuine products in market under its title• Famous Products - Lipitor Difflucan Zithromax Celebrex Bextra• Feldene ( Piroxicam )
History & Development• Est. : 1849 by C. Pfizer & C. Erhart• HQ : Brooklyn• Chemicals Company• Santonin – Antiparasitic• 1880 – Citric Acid• WW1• Fermentation• WW2 & Penicillin
• 1950 : Terramycin• 1950s, Pfizer was established in Belgium, Brazil, Canada,Cuba, Iran, Mexico, Panama, Puerto Rico, Turkey and theUnited Kingdom.• During the 1980s and 1990s Pfizer underwent a period ofgrowth sustained by the discovery and marketingof Zoloft, Lipitor, Norvasc,Zithromax, Aricept, Diflucan.
History & Development• Est. – 1911 in Stockholm, Sweden by Gustav Felix• Phospho – Energon• WW2 – Polysaccharide dextran• 1943 – Macrodex• 1959 – Gel Filtration, Sephadex• 1986 – Pharmacia Biotech.• 1995 - Pharmacia Upjhon, London• 1999 – Pharmacia & Upjhon merge with MonsantoCompany
Sequence of Mergers G. D. Serale & Company 1985 2002 Monsanto Company 2000Pharmacia Biotech aquired by Upjhon,1995
Merger• Pharmacia Corp. aquired by Pfizer on July 2003• Deal was finalized for 60 Bn USD• Largest merger in Global Pharmaceutical History• Reasons1.Marketing rights for Celebrex2.To position Pfizer as a long term global leader inpharmaceutical industry3.To strengthen research in oncology medicines.
Post Merger Consequences• 12 Products of celebrex with annual revenue of more than 1 Bn USD• Enhanced therapeutic portfolio of Pfizer in oncology,opthalmology and endocrinology• Increased share prices of Pfizer• Closure of some of Pharmacia’s facilities and job cuts