Mobile Internet MattersJustin Lee
In fact,      80%       has internet   capability                by 2008.Source: IDC
What isMobile Internet Service?
Download Games  Banking       Instant Message    VotingEmail    Surf Internet                    News        Video    Loca...
WhyMobile Internet Matters?
More than 50%             of world population will             have mobile phone by             end of year.Source: UN
30 countries   exceeded 100% mobile   phone penetration.Source: Experian
Worldwide shipments of      mobile Phone growth rate per annual                   2001-2007     20%                       ...
Average selling price                    -7%                    per year                                           since 2...
Mobile ARPU                                   of USA are dec                                                     lining   ...
Talk   less
$60   Voice revenues                                         are d                                                 eclinin...
What stops user       from using mobile internet?                 Find it expensive                       50%             ...
Time based pricing0.4 NTD / minutesor volume based pricing     0.005 NTD / per packetto flat rate data tariff     850 NTD /...
What stops user       from using mobile internet?                 Find it expensive                       50%             ...
3.5G is speedy!                                    43 seconds       WAP     14K        PHS     64K GPRS (2.5G)     114KEDG...
What stops user       from using mobile internet?                 Find it expensive                       50%             ...
Screen size                           is getting bigger.                                              240x320             ...
Touch screen phone                         growth over 230% this year!                                             9.6M   ...
Better internet experience
Better internet experience
What stops user       from using mobile internet?                 Find it expensive                       50%             ...
More            Useful Application                                           10202 apps                                   ...
What stops user       from using mobile internet?                 Find it expensive                       50%             ...
e                or           ay             m      Pl       e     orrfmSu                        e                      o...
Mobile internet service is       Useful!
in g.   $10                                                   grow    $8             Data revenues                   are  ...
Players Types at 2G Era                                                   Customer                         Mobile       Co...
3G open the door toInternet Service Provider
Players Types at 3G Era                                          Mobile                                           33%     ...
Challenges  to Mobile Device Maker
Competition     Mobile    Internet
Content and service              packaging
User Experience
User Experience
Business relationships       and channel conflicts
Business model      transformation
Thank You!
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20081215 mobile-internet-matters-1233895674937241-1[1]

  1. 1. Mobile Internet MattersJustin Lee
  2. 2. In fact, 80% has internet capability by 2008.Source: IDC
  3. 3. What isMobile Internet Service?
  4. 4. Download Games Banking Instant Message VotingEmail Surf Internet News Video Location based service Download Music Voice Over IP Social Network Maps Mobile TV
  5. 5. WhyMobile Internet Matters?
  6. 6. More than 50% of world population will have mobile phone by end of year.Source: UN
  7. 7. 30 countries exceeded 100% mobile phone penetration.Source: Experian
  8. 8. Worldwide shipments of mobile Phone growth rate per annual 2001-2007 20% 2007-2012 5.8%Source: IBM Institute for Business Value
  9. 9. Average selling price -7% per year since 2002Source: IBM Institute for Business Value
  10. 10. Mobile ARPU of USA are dec lining $60 . $45 $30 $15 $0 2002 2003 2004 2005 2006 2007 2008Source: Chetan Sharma
  11. 11. Talk less
  12. 12. $60 Voice revenues are d eclinin $45 g. $30 $15 $0 2002 2003 2004 2005 2006 2007 2008Source: Chetan Sharma
  13. 13. What stops user from using mobile internet? Find it expensive 50% Connection is slow 40% Don’t find it convenient 37% Tried but don’t find it useful 17% Never tried 16% Don’t know about it 8%Source: IBM Institute for Business Value
  14. 14. Time based pricing0.4 NTD / minutesor volume based pricing 0.005 NTD / per packetto flat rate data tariff 850 NTD / per month
  15. 15. What stops user from using mobile internet? Find it expensive 50% Connection is slow 40% Don’t find it convenient 37% Tried but don’t find it useful 17% Never tried 16% Don’t know about it 8%Source: IBM Institute for Business Value
  16. 16. 3.5G is speedy! 43 seconds WAP 14K PHS 64K GPRS (2.5G) 114KEDGE (2.75G) 237KWCDMA (3G) 384!HSDPA (3.5G) 1440K
  17. 17. What stops user from using mobile internet? Find it expensive 50% Connection is slow 40% Don’t find it convenient 37% Tried but don’t find it useful 17% Never tried 16% Don’t know about it 8%Source: IBM Institute for Business Value
  18. 18. Screen size is getting bigger. 240x320 172x208/220 128x128/160 2005 2006 2007 2008Source: Sender 11
  19. 19. Touch screen phone growth over 230% this year! 9.6M 4.2M 2007 2008Source: New York Times
  20. 20. Better internet experience
  21. 21. Better internet experience
  22. 22. What stops user from using mobile internet? Find it expensive 50% Connection is slow 40% Don’t find it convenient 37% Tried but don’t find it useful 17% Never tried 16% Don’t know about it 8%Source: IBM Institute for Business Value
  23. 23. More Useful Application 10202 apps on the App store! May Jun Jul Aug Sep Oct NovSource: 148Apps 2008
  24. 24. What stops user from using mobile internet? Find it expensive 50% Connection is slow 40% Don’t find it convenient 37% Tried but don’t find it useful 17% Never tried 16% Don’t know about it 8%Source: IBM Institute for Business Value
  25. 25. e or ay m Pl e orrfmSu e or nm te Lis
  26. 26. Mobile internet service is Useful!
  27. 27. in g. $10 grow $8 Data revenues are $5 $3 $0 2002 2003 2004 2005 2006 2007 2008Source: Chetan Sharma
  28. 28. Players Types at 2G Era Customer Mobile Competitor Competitor Mobile Device 50% Services Operator 50% Makers PartnersSource: IBM Institute for Business Value
  29. 29. 3G open the door toInternet Service Provider
  30. 30. Players Types at 3G Era Mobile 33% Device Makers Customer Competitor Partners Partners Mobile Internet Co r Services o etit m Internet pe mp tito Service Operator Co r 33% Providers 33% PartnersSource: IBM Analysis
  31. 31. Challenges to Mobile Device Maker
  32. 32. Competition Mobile Internet
  33. 33. Content and service packaging
  34. 34. User Experience
  35. 35. User Experience
  36. 36. Business relationships and channel conflicts
  37. 37. Business model transformation
  38. 38. Thank You!

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