Steve jobs By isaacson


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Steve jobs By isaacson

  1. 1. Book Review Guided By Ithape Sir By VISHAL PATEL (MBA-I, 43)
  2. 2. STEVE JOBS By Walter Issacson Book Review By VISHAL PATEL (43)
  3. 3. Walter Issacson Born : May 20, 1952 (age 61) New Orleans, Louisiana, United States Residence : Washington, DC Occupation : Author Spouse(s) : Cathy Isaacson He is the President and CEO of the Aspen Institute, a nonpartisan educational and policy studies organization based in Washington, D.C. He has been the Chairman and CEO of CNN and the Managing Editor of Time. He has written biographies of Henry Kissinger, Benjamin Franklin, Albert Einstein and Steve Jobs. By VISHAL PATEL
  4. 4. STEVE JOBS Born : Steven Paul Jobs February 24, 1955 San Francisco, California, US Died : October 5, 2011 (aged 56) Palo Alto, California, US Cause of death : Metastatic Insulinoma Residence : Palo Alto, California Nationality : American Alma mater : Reed College Occupation : Co-founder, Chairman and CEO, Apple Inc. Co-founder and CEO, Pixar Founder and CEO, NeXT Inc. Years active : 1974–2011 Board member of : The Walt Disney Company, Apple Inc. Religion : Zen Buddhism (previously Lutheran) Spouse(s) : Laurene Powell (1991–2011, his death) By VISHAL PATEL
  5. 5. Bibliography 1. Amelio, Gil. On the Firing Line. HarperBusiness, 1998. 2. Berlin, Leslie. The Man behind the Microchip. Oxford, 2005. 3. Butcher, Lee. The Accidental Millionaire. Paragon House, 1988. 4. Carlton, Jim. Apple. Random House, 1997. 5. Cringely, Robert X. Accidental Empires. Addison Wesley, 1992. 6. Deutschman, Alan. The Second Coming of Steve Jobs. Broadway Books, 2000. 7. Elliot, Jay, with William Simon. The Steve Jobs Way. Vanguard, 2011. 8. Freiberger, Paul, and Michael Swaine. Fire in the Valley. McGraw-Hill, 1984. 9. Garr, Doug. Woz. Avon, 1984. Hertzfeld, Andy. Revolution in the Valley. O’Reilly, 2005. 10. Hiltzik, Michael. Dealers of Lightning. HarperBusiness, 1999. 11. Jobs, Steve. Smithsonian oral history interview with Daniel Morrow, April 20, 1995. 12. Kahney, Leander. Inside Steve’s Brain. Portfolio, 2008. 13. Kawasaki, Guy. The Macintosh Way. Scott, Foresman, 1989. 14. Knopper, Steve. Appetite for Self-Destruction. Free Press, 2009. 15. Kot, Greg. Ripped. Scribner, 2009. Kunkel, Paul. AppleDesign. Graphis Inc., 1997. 16. Levy, Steven. Hackers. Doubleday, 1984. 17. Insanely Great. Viking Penguin, 1994. By VISHAL PATEL
  6. 6. Book Description Based on more than forty interviews with Jobs conducted over two years—as well as interviews with more than a hundred family members, friends, adversaries, competitors, and colleagues—Walter Isaacson has written a riveting story of the roller-coaster life and searingly intense personality of a creative entrepreneur whose passion for perfection and ferocious drive revolutionized six industries : 1. Personal computers, 2. Animated movies, 3. Music, 4. Phones, 5. Tablet computing, 6. Digital publishing By VISHAL PATEL
  7. 7. • At a time when America is seeking ways to sustain its innovative edge, and when societies around the world are trying to build digital- age economies, Jobs stands as the ultimate icon of inventiveness and applied imagination. • He knew that the best way to create value in the twenty-first century was to connect creativity with technology. He built a company where leaps of the imagination were combined with remarkable feats of engineering. • Although Jobs cooperated with this book, he asked for no control over what was written nor even the right to read it before it was published. He put nothing off-limits. He encouraged the people he knew to speak honestly. And Jobs speaks candidly, sometimes brutally so, about the people he worked with and competed against. Continue… By VISHAL PATEL
  8. 8. Continue… • His friends, foes, and colleagues provide an unvarnished view of the passions, perfectionism, obsessions, artistry, devilry, and compulsion for control that shaped his approach to business and the innovative products that resulted. • Driven by demons, Jobs could drive those around him to fury and despair. But his personality and products were interrelated, just as Apple’s hardware and software tended to be, as if part of an integrated system. His tale is instructive and cautionary, filled with lessons about innovation, character, leadership, and values. By VISHAL PATEL
  9. 9. ODD COUPLE [The Two Steves] While a student in McCollum’s class, Jobs became friends with a graduate who was the teacher’s all-time favorite and a school legend for his wizardry in the class. Stephen Wozniak, whose younger brother had been on a swim team with Jobs, was almost five years older than Jobs and far more knowledgeable about electronics. But emotionally and socially he was still a high school geek. Like Jobs, Wozniak learned a lot at his father’s knee. But their lessons were different. Paul Jobs was a high school dropout who, when fixing up cars, knew how to turn a tidy profit by striking the right deal on parts. Francis Wozniak, known as Jerry, was a brilliant engineering graduate from Cal Tech, where he had quarterbacked the football team, who became a rocket scientist at Lockheed. He exalted engineering and looked down on those in business, marketing, and sales. “I remember him telling me that engineering was the highest level of importance you could reach in the world,” Steve Wozniak later recalled. “It takes society to a new level.” By VISHAL PATEL
  10. 10. Continue… One of Steve Wozniak’s first memories was going to his father’s workplace on a weekend and being shown electronic parts, with his dad “putting them on a table with me so I got to play with them.” He watched with fascination as his father tried to get a waveform line on a video screen to stay flat so he could show that one of his circuit designs was working properly. “I could see that whatever my dad was doing, it was important and good.” Woz, as he was known even then, would ask about the resistors and transistors lying around the house, and his father would pull out a blackboard to illustrate what they did. “He would explain what a resistor was by going all the way back to atoms and electrons. He explained how resistors worked when I was in second grade, not by equations but by having me picture it.” Woz’s father taught him something else that became ingrained in his childlike, socially awkward personality: Never lie. “My dad believed in honesty. Extreme honesty. That’s the biggest thing he taught me. I never lie, even to this day.” By VISHAL PATEL
  11. 11. My Review The interviews with Jobs are fascinating and revealing. We get a real sense for what it must have been like to be Steve, or to work with him. That earns the book five stars despite its flaws, in that it's definitely a must-read if you have any interest at all in the subject. The book is written essentially as a series of stories about Steve. The book continuously held my interest, but some of the dramas of his life seem muted. For instance, he came close to going bust when both Next and Pixar were flailing. There was only the slightest hint that anything dramatic happened in those years. In one paragraph, Pixar is shown as nearly running him out of money. A few brief paragraphs later, Toy Story gets released and Jobs' finances are saved for good. By VISHAL PATEL
  12. 12. Stay Hungry, Stay Foolish Thank you By VISHAL PATEL