HES 2012


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Home Electronics Show 2012 (HES-New Delhi) would be India's biggest ever International Exhibition on Consumer Electronics, ICT & Digital Lifestyle. The Mega Show is scheduled from 26-28 October 2012 at Pragati Maidan, New Delhi, India.

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HES 2012

  1. 1. NEW DELHI EXPERIENCE FUTURE. LIVE HOME ELECTRONICS SHOW 201226 - 28th Oct, Hall No. 14, Pragati Maidan, New Delhi, India th ORGANISED BY IN ASSOCIATION WITH TM CEAMA Consumer Electronics and Appliances Manufacturers Association
  2. 2. InvitationDear Industry Colleagues,The Indian consumer electronics industry has seen phenomenal growth and success in thelast 5 years with the compound annual growth rate (CAGR) for the industry been recordedat 20 per cent between 2005 and 2010.The overall growth, according to the Consumer Electronics and Appliances ManufacturersAssociation (CEAMA) for 2012 is projected to be over 15 percent. Further the Indianpopulation in the age group of 15 to 59 forms the real consumer base, this population isestimated to grow up to 800 million by 2016. Strong economic growth, coupled withincreased purchasing power, will therefore continue to drive demand for consumer Mr. Ravinder Zutshielectronics over the next five years.In the backdrop of the above facts and to further catalyze the exponential growth of the industry, iTEN Media inassociation with CEAMA has launched an international trade show which would offer an unprecedentedopportunity for the global consumer electronics industry to exhibit and explore in one of the most dynamic andfastest growing economies in the world.Home Electronics Show 2012 (HES-New Delhi) will create a cost effective and unified platform for the industry toshowcase their products, offerings, capabilities and innovations in each of the consumer electronic segments tothe Indian consumer market.It envisions being a three day high energy consumer electronics extravaganza to be held during 26th – 28thOctober, 2012 in the very bustling market place and the capital city of India, New Delhi. Supported by world’sleading consumer electronics associations, leading trade and mass media organizations and adhering to highestinternational standards of customer service, organizing and onsite experiences, HES-New Delhi will facilitateglobal participation in a secure and business friendly environment.It is my privilege to invite you on behalf of CEAMA to participate in the Home Electronics Show 2012.Looking forward to your support in making HES-New Delhi a truly global forum.Ravinder ZutshiChairman-Steering Committee HES-New Delhiand Deputy Managing DirectorSamsung India www.hesweb.org
  3. 3. The Indian Consumer Electronics IndustryThe USD 10.4 billion Indian consumer electronics F Refrigerator market is estimated to be 12industry has seen phenomenal growth & success in million units in 2011 from 10 million unitsthe last 5 years with the compound annual growth rate in 2010.(CAGR) for the industry been recorded at nearly 20 per F Washing machine market is estimated to be 6cent between 2005 and 2010. Following are the key million units in 2011 from the 5 million unitsindicators: in 2010.F Overall growth, according to the Consumer F Residential ACs in India likely to touch 6.5 Electronics and Appliances Manufacturers million units by 2015, the combined size of AC Association (CEAMA), for 2010 was 12-13 market is USD 2.2 billion, of which USD 1.5 per cent. billion was for room AC, this would touch USDF CEAMA has projected overall industry growth in 3.3 billion by 2015. 2012 to be over 15 per cent. F The domestic compact camera segment isF The overall small appliances market is estimated estimated to be 2.1 million units and is at USD 1.2 billion, growing 15-18% a year. The expected to touch 3.2 million units in 2012. premium segment grows around 30% a year. F On the back of the robust growth of theseF The size of Flat Panel Display (LCD + Plasma) is categories, CEAMA predicted that the sector is estimated to be 5.5 million units in 2011 from 3 set to grow at 20 per cent every year for the million units in 2010. It is expected to grow to 20.8 next five years. million units in 2015, a CAGR of 39%.
  4. 4. Industry Retrospect 2010-2011The year 2010 for consumer durable industry F ICTE production in the country could grow towitnessed upcoming trends in the market with USD 400 billion by 2020, including USD 80advanced and smart technologies for consumers. billion of exports.F Globally, the electronics industry is valued at F The consumer trend has shifted towards about USD 1.75 trillion and is one of the largest premium, digital, big size and aesthetics, as and fastest growing manufacturing sectors in per the latest reports from CEAMA. the world. F The year saw companies betting big on theF The ICTE sector in India has been growing at a High Definition Television (HDTV) with leading compounded annual growth rate of 16 percent players expanding the market by launching in the last five years, valued at USD 26.6 billion. LCD and LED TVs on the platform.F The government has decided to launch a brand F The biggest trend this year was the shift to flat building initiative to promote India as a panel television from CRTVs. preferred destination for investment in the F LED and LCD television will be the future; the electronics industry. growth has been almost 100 per cent.F The proposed National Policy of Electronics, F Home appliances like refrigerators and 2011 will involve an investment of USD 100 washing machines were not behind, as the billion and aims to create 28 million jobs silent direct drive technology made its by 2020. presence felt. www.hesweb.org
  5. 5. F Consumer electronics products associated with a high-status image are increasing their presence. Set to grow in the New Year, as consumers yearn for bigger andThe Opportunity better products. F The organised retail channel is gradually gaining strength with large format electronicsF The Indian population in the age group of 15 to stores offering world-class ambience, multiple 59 is estimated to grow to 800 million by 2016 brands under one roof & competitive prices. forms the real consumer base. F Replacement cycle for television and domesticF Household income for this base in top 20 appliances reduced to four & five years from boom cities in India is projected to grow at 10 nine & twelve respectively. per cent pa over the next eight years. F Faster rate of technology obsolescence hasF Strong economic growth, coupled with reduced technology cost, fuelling demand. increased purchasing power, will continue to F Firms register 40 per cent growth this festive drive demand for consumer electronics over season, double from 2010 on account of up the forecast period. trading and higher demand.F Rising incomes, growing aspirations, F 70 per cent of Indian electronics market increased awareness and greater exposure to depends on import of both finished goods and media have encouraged young consumers to components. spend on such products. F Imports worth USD 20 billion, exports worth USD 4 billion for electronics goods betweenF Easy Affordability of Consumer Goods with the April 2010 and March 2011. emergence of concepts such as quick and easy loan, zero EMI charges, loan through With an economy on a rapid growth path, credit card, loan over phone etc. consumers were willing to spend more and high price dont appear to be a deterrent. NoF Trend-setting consumers are willing to complaining by the consumer durables upgrade and purchase the latest products, companies, all that they have in mind is “Bring on which are perceived to be most desirable. the New Year”.
  6. 6. Ongoing InvestmentsIn order to keep in pace with the growing market, investment of USD 55.5 million (INR 250 crore) formany consumer durables companies announced a India expansion.series of investments, some of the key ones being: F Haier India in the process of investing USD 22F Videocon setting up a TV manufacturing million (INR 100 crore) to set up a new line at its unit at Manamadurai in Tamil Nadu with Pune facility to start producing air conditioners an investment of USD 0.33 billion (INR 1,500 and washing machines. crore). F Westinghouse Electric Corporation forays into the Indian home appliances market, plans toF LG Electronics to spend USD 0.31 billion (INR invest USD 15.5 million (INR 70 crore) in the 1,400 crore) over three years to hike capacity next three years. and build a third factory, possibly in Chennai, as it looks to step up production. F NDS Group Ltd that creates technologies and applications for digital pay TV today said it willF Samsung has invested USD 75 million (INR invest USD 440 million (INR 2160 crore) in the 343.9 crore) to set up a new refrigerator next five years in India. manufacturing unit. F Hi-Rel Power Electronics (HRPE) has beenF Panasonic is developing a state-of-the-art acquired by Japanese conglomerate Hitachi, manufacturing unit along with R&D facility in which has identified India as the fifth key Haryana, with an investment of around USD management area for further business 250 million, and further announced its plans to expansion. set up its first facility for making equipment used in arc welding at an investment of F Orient Fans enters into the home appliances Rs 95 crore. market with a range of products, including mixer grinders, room- cooler among othersF Bosch and Siemens Home Appliances Group under the brand name Orient Actus. (BSH) enters the Indian home appliances market and would invest USD 106 million (INR Companies are investing heavily in ramping up both 479.27 crore) for setting up a manufacturing distribution and production to take advantage of the facility in Tamil Nadu. boom. According to industry estimates, theF Daikin Airconditioning India Pvt Ltd, the fully- investment in increasing production capacity owned subsidiary of Daikin Industries Ltd, alone will be closer to USD 1.5 billion in the next Japan, has announced its second phase of few years. www.hesweb.org
  7. 7. HES-New Delhi (Home Electronics Show 2012) envisions to be a three day high energy consumer electronics extravaganza to be held during 26th-28thAbout HES October 2012 in the very bustling market place andConsumer electronic trade shows like the the capital city of India, New Delhi.International CES in Las Vegas, IFA in Berlin and HES-New Delhi will create a cost effective andCeBIT in Hannover have been the face and voice of unified platform for the industry to showcasethe global consumer electronics industry since the enthralling variety in consumer electronicearly sixties. Over the past five decades of success, segments to the highly potential Indian consumerthese shows have reached across global markets, market. Showcasing the best of the local andconnected the industry and enabled consumer international consumer electronic brands,electronics innovations to grow and thrive. HES-New Delhi would also provide:They have been the global platform for launch of F A national platform for new product launchesbreakthrough innovations and products like VCR, and showcasing breathtaking innovations.Camcorder, CD, DVD, Plasma TV and many more. F Largest consumer connect initiative for theProfits from some of these shows are reinvested industry.into industry services, including training andeducation, industry promotion, standards F Unprecedented media coverage for the branddevelopment, research and legislative advocacy. and their products.In continuation with the legacy set by these global Supported by world’s leading consumer electronicstrade shows and keeping in view the exponential associations, leading trade and mass mediagrowth path of the Indian consumer electronics organizations and adhering to highest internationalindustry, there lies an unprecedented opportunity standards of customer service, organizing andto launch an industry led international trade show onsite experiences, HES-New Delhi will facilitatewhich showcases the products, offerings, global participation in a secure and businesscapabilities and innovations of the Indian consumer friendly environment.electronics industry to not just its gadget hungry Show Facts:customers in India but the world at large. Show Dates : 26th-28th October 2012 Venue : Hall No.14, Pragati Maidan, New Delhi Exhibitors : 200+ (Expected) Visitors : 20000+ (Expected) Exhibition Area : 5000 sqms+ Participating Countries : 10+ (Expected)
  8. 8. Why HESAs per the latest consumer insight research, experiential marketing continues to bethe most influential amongst consumers, with majority of consumers agreeing that ahand on experience is more engaging than other forms of communication.The Home Electronics Show 2012 (HES-New Delhi) would be an unprecedentedmarketing and media vehicle for the consumer electronics industry, providingnumerous benefits for both the brands and the products, some of key ones being:F Largest marketing platform organised by the industry and for the industry in India.F Unparalleled media coverage for both brands and their products.F Face to face interaction with a large number of target consumers who can touch, see and discuss the products.F National platform for brand building and enhancing brand recall.F Ideal setting for the launching and testing of new products.F Opportunity to collect real time feedback and research data.F Real insights about the competitors products and their strategies. www.hesweb.org
  9. 9. Steering CommitteeHES-New Delhi is organised by iTEN Media in association with CEAMA. A steering committee consisting of seniorexecutives from the Indian Consumer Electronics industry and CEAMA provides the strategic vision and guidanceto the organisers. The committee is also responsible for approval of macro level planning, micro detailingand implementation.The Membership of the steering committee comprises of the following: CHAIRMAN Mr. Ravinder Zutshi Deputy Managing Director Samsung India Electronics Pvt. Ltd COMMITTEE MEMBERS Mr. Sunil Vachani Mr. Shantanu Das Gupta Mr. B. S. Sethia Chairman & Managing Director Vice President Director Dixon Technologies India Pvt. Ltd (Corporate Affairs & Strategy - Asia South) Elin Electronics Ltd Whirlpool of India Ltd Mr. Rajiv Bajaj Mr. Abhishek Bhatnagar Mr. Rajeev Bansal CFO & Company Secretary CEO Managing DirectorPanasonic AVC Networks India Co. Ltd iTEN Media Pvt. Ltd iTEN Media Pvt. Ltd
  10. 10. Exhibitor ProfileHome Appliances Automotive ElectronicsRefrigerators, Air Conditioners, Washing Machine, Car Audio and Video, GPS and Navigation,Microwave Ovens, Cloth Dryers, Dish Washer, Antitheft, Security.Food Processor, Vacuum Cleaner, Cloth Irons, Health and FitnessBlender and Tea Coffee Machines, Clocks, OTG, Treadmills, Exercise Bike, BP, Sugar Monitors andSewing Machines. Digital Thermometers.Home Entertainment OthersLCD, LED Plasma and TV, Home Theatre, DVD, CD, Electronic Toys, Musical Instruments, SecurityVCD Players and Blue Ray, Mp3 and Ipod, Speakers Gadgets.and Headphones, Radio, Games Consoles andAccessories, Hand Held Video Games.Digital Imaging Visitor Target GroupsCamera, Camcorders, Digital Frames, Accessories The event would attract the following visitor-Cases, Battery, Chargers and Memory Cards. target groups:Computer Hardware and Softwares Public VisitorsLaptops and Tablets, Desktops and PC, Printers - Public consumers in the age group of 15 to 59 yrsDeskjet, Inkjet and Laserjet (Scanner, Copier (primary users of the products).and Fax) Computer Accessories, Monitors and HNI GroupsProjectors, Softwares - Antivirus, Business and High net worth individuals and Celebrities-Office Softwares, Utility Softwares, Games, Photo primary consumer base for luxury products.and Media. National and International trade visitorsCommunication Devices Buyers, Retailers, Wholesalers and InstitutionalCell Phones, Fixed Line Phones, Wireless Customers.Accessories, Mobile Applications, Wireless Devices National and International Journalists andTelecom and Data Service Providers Media RepresentativesTelecom Operator, DTH, Broadband Services From Trade and Mass media companiesProvider, Wireless Data Cables. (TV, Newspaper, Print, Radio, Internet etc). www.hesweb.org
  11. 11. Participation OptionsExhibit SpaceExhibiting at HES-New Delhi promises to be one of the most effective marketing tool available to the industry inIndia, the exhibit space rates are as follows: DOMESTIC EXHIBITORS INTERNATIONAL EXHIBITORS CEAMA Non CEAMA Participation Space Type Space Type Members Members Charges Built Up Space (Min 9 sqm) ` 14500/sqm ` 16000/sqm Built Up Space (Min 9 sqm) US$ 400/sqm Space Only (Min 50 sqm) ` 13500/sqm ` 15000/sqm Space Only (Min 50 sqm) US$ 375/sqm"Government statutory service tax @ 10.30% will be applicable on total charges”Advertisements and SponsorshipsA host of customized advertising and sponsorship opportunities offering unique and optimum exposure to yourorganisation or brands are available to fit all budgets, our team would be pleased to assist you in maximizingthe impact of your marketing. ADVERTISE IN SHOW CATALOGUE DOMESTIC INTERNATIONAL a) Full Page Color ` 20000 US$ 500 b) Back Cover ` 200000 US$ 5000 c) Inside Front Cover ` 150000 US$ 3750 d) Inside Back Cover ` 150000 US$ 3750
  12. 12. The Venue About New DelhiHES-New Delhi Exhibition would be held at Hall Delhi officially the National Capital Territory of DelhiNo.14 of Pragati Maidan in New Delhi, India. (NCT), is the largest metropolis by area and the second-largest metropolis by population in India. ItPragati Maidan, located in the heart of New Delhi, is is the eighth largest metropolis in the world bymore than just the premier exhibition complex of population with more than 12.25 millionIndia. True to the meaning of its name, Pragati inhabitants in the territory. There are nearly 22.2Maidan stands for the Development and Progress million residents in the greater National Capitalthrough trade. It thus hosts a series of high quality Region urban area.International and National Trade Fairs throughoutthe year. Its exhibition halls, complete with a Located on the banks of the river Yamuna, it is thenetwork of infrastructural facilities, in a lush green site of many ancient and medieval monuments,setting, make it the preferred venue of leading archaeological sites and remains. In 1639, Mughalexhibition organisers from India and abroad. emperor Shahjahan built a new walled city in Delhi which served as the capital of the Mughal EmpirePragati Maidan is well connected by road and metro. from 1649 to 1857. A new capital city, New Delhi,Pragati Maidan metro station is just walking was built to the south of the old city during thedistance from Hall No. 14. Taxis are the other 1920s under the British rule. Post independence inconvenient mode of commuting for visitors and are 1947, New Delhi was declared as capital of Indiaeasily available around the venue. and seat of government. As such, New Delhi houses important offices of the federalThe venue is very well connected to the Indira government, including the Parliament of India, asGandhi International Airport. All leading international well as numerous national museums, monuments,airlines connect Delhi to major cities across the and art galleries.world. Foreign visitors to India require a VISA beforearrival, “VISA on arrival” is not granted in India. Owing to the migration of people from across the country, Delhi has grown to be a multi cultural andThe Indian Standard Time is 5.30 hours ahead of cosmopolitan metropolis. Its rapid developmentGMT (GMT+5.30 hrs). The weather in New Delhi and urbanisation, coupled with the relatively highduring October is pleasant & the temperature varies average income of its population, has transformedbetween 15 and 30 degree Celsius. The venue is Delhi into a major cultural, political, andair-conditioned. commercial centre of India. www.hesweb.org
  13. 13. Organiser TMiTEN Media is Indias leading provider of business information products and tradepromotion services across industries and markets. Powered by cutting edge industryresearch and expertise, exceptional networking with governments, trade and alliedagencies, ITEN services its customers through its distinctive range of high quality tradeinformation services and marketing opportunities, delivering value-added businessand networking opportunities for its customers.Geared with strong fundamental and professional experience gained with worldleading organisations like Reed Elsevier Group Plc & Confederation of Indian Industry(CII) the team has worked with world leading organisations across trade markets inIndia and the globe.ITEN today services governments, trade associations & investment promotionagencies through the following:F Market Entry Services,F Trade Promotion Services,F Sales and Marketing Network,F Project Management Services.A professionally owned and managed start-up, our core team has over 60 years ofcumulative experience & successful track record in providing business informationproducts & trade promotion services across 20 industry verticals like defence,automotive, electronics & communication, energy, engineering, manufacturing,infrastructure, building & construction, it & telecom, jewelery, media & entertainment,mining & metals, safety & security etc.
  14. 14. Associate OrganiserConsumer Electronics and Appliances Manufacturers Association(CEAMA) is an all India body of organizations in ConsumerElectronics and Durables sector, Rs. 30,000 Crore Industry. It isregistered as a non-profit organization, looking after the commoninterests of its members, for sustainable growth in the sector. Ithas been existence for past 30 years. Presently, there are morethan 100 members. The membership spectrum comprises ofdomestic and MNCs, and includes large, medium and samll scalesector. It is truly a representative organizatiion for collectiveindustrial promotional activities.VISIONTo promote the development of Consumer Electronics & HomeAppliances Industry like Television, Video, Audio Games and Toys,Electronic Clocks and Watches, Set Top Box, Digital Cameras,Public Address Systems, CDs / DVDs. Home Appliances viz.Washing Machine, Refrigerator, Air Conditioners and MicrowaveOvens etc. and components used solely in these products, throughthe development of a healthy and progressive activity in researchand development, manufacture, trade, commerce and sale ofthese items.
  15. 15. Supporters CEAs mission is to grow the consumer electronics industry. The Consumer Electronics Association (CEA) unites 2,000 companies within the consumer technology industry. CEA produces the International CES, the worldsThe International CES is the worlds largest largest consumer technology tradeshow. It unites moretradeshow for consumer technology and than 100,000 retail buyers, distributors, manufacturers,Americas largest annual tradeshow of any kind. market analysts, importers, exporters, and press fromWith more than four decades of success, the 140 countries.International CES reaches across global markets,connects the "whos who" of the industry andenables consumer electronics (CE) innovations togrow and thrive. CES covers every aspect of theconsumer technology industry. Established in May 1952, China Council for the PromotionMore than 2,500 exhibitors travel to Vegas to show of International Trade (CCPIT) comprises VIPS,off their latest innovations in 30 product enterprises and organizations representing the economiccategories. and trade sectors in China. It is the most important and the largest institution for the promotion of foreign trade in China. CCPITECC is a professional institution for international trade promotion specialized in electronics and information industry. The aims of the CCPIT is to operate and promote Sino- foreign economic and technological cooperation in various forms and promote the development of bilateral trade relations between China and other countries around the world.
  16. 16. Key ContactsFor further details on exhibiting opportunities, key sponsorships andcustomized opportunities, please get in touch with the HES-New Delhi team:Mr. Shailendra KumarProject Director TMB-171, Ground Floor,East of Kailash,New Delhi-110065, IndiaTel: +91 11 46577362Fax: +91 11 26928611Mob: +91 9711433162E-mail: sk@itenmedia.inwww.hesweb.orgwww.itenmedia.inMs. Sangeeta TalujaAssistant Manager - Events and Communication CEAMAPHD House, 5th Floor 4/2,Siri Institutional Area,August Kranti Marg,New Delhi 110 016Tel: +91 11 46070335 / 46070336Mob: +91 9953277197E-mail: ceama@airtelmail.inwww.hesweb.orgwww.ceama.in