5. Strength
• Internal factor which
helpful and capability
to do the work
• Knowledge regarding
the topic which we go
for communicate to
others
Weakness
• Quality that the
person may be
unaware and make
distractive
• Lack of confidence
and knowledge
Opportunities
• External strength
which helpful and
support us for working
• Easily ability of job
circumstance
Threats
• Obstacle faced by the
external factor
• Competitive job
market
8. Why we need it
Analysis or positive and negative
position
Making plan and strategies
Control over the situation
Accepting challenges
Help in decision making
9. Basic Rules for SWOT
analysis
Be realistic about the strength and weakness of
your
Analysis the position today you are and in future
where you want
Always analysis in context to your competitor
Keep SWOT always simple and short