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Google India

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A new strategy for GI

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Google India

  1. 1. SIMCatalyst 2012
  2. 2. CLIENT: GoogleIndia CORE VALUETo organize the world’s information and make it universally accessible and useful
  3. 3. OBJECTIVE OF ADVERTISINGIncreasethe advertisers’ base in IndiaEncourage SMEs to get their businesses online
  4. 4. TARGETAUDIENCE
  5. 5. • SEC A,B,C• 20+• BUSINESSMEN• SMEs
  6. 6. BRANDPOSITIONING
  7. 7. Positioning• Your window to the world• Your window to the world markets• Your window to maximize profit
  8. 8. COMMUNICATION STRATEGY
  9. 9. Consumer Insights• Not much awareness about internet advertising• Internet advertising is not worth investing
  10. 10. Key Creative Message“Your Window To The World”
  11. 11. OOH Print Events Online Seminar/ Teaser YouTube Teaser information video disseminationEvent details Event details Twitter Follow up campaign
  12. 12. CREATIVE EXECUTION
  13. 13. MEDIA PLAN
  14. 14. THANK YOU

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