An all weather friendship

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An all weather friendship

  1. 1. An all-weather friendship
  2. 2. Characteristics and needso Agriculture – A way of lifeo Good crop knowledgeo Adopt methods from observing other farmers than get influenced by advertising
  3. 3. o Traders and commission agents charge high interest yet the farmers remain loyal because they have the option to repay in kind
  4. 4. o Over dependence on monsoono Can’t adopt to new technology because of financial constraintso Price sensitive because of low margins and doubtful returns because of irregularity of monsoon
  5. 5. Future threatso Foreign Direct Investmento Imported genetically modified cropso Debt cycles
  6. 6. Opportunitieso Cultivation of foreign varieties for mixed and alternate farmingo Improved distributiono Increasing demand in foreign markets for local varietieso Decreasing weather dependence because of improving technologyo Assistance of NGOs resulting in better output and less exploitation
  7. 7. Marketing strategy of NFCLo Focusing more on awareness than on sellingo Investment for futureo Target opinion leaderso Encourage cultivating new crop varieties
  8. 8. Strategies to face future marketso Video conferencing / Computer Centres / Fairso Target more markets / states : Punjab, Haryana etc.o Tie up with NGOs, Micro-finance & Bio tech companieso Provide training for updated technology from time to time
  9. 9. o Being the farmers’ interface to the latest effective technologies that are cost effective and in conformity with the natural climatic regime of the country. Eg – Molecular Markero Spread awareness about profitable crops and provide seeds for the sameo A collaboration with farmers for export will be a win-win deal for both farmers and company
  10. 10. The ToilerVishakha Pithwal

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