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Service Jam                      Bodh Abhiyaan                      National Institute of Design                          ...
Table of Contents                      Title of content                      • Concept                      • Business Mod...
SCENARIO    India has two broad communities existing which are the Rural India and Growing    Urban India. The disparity i...
INSIGHTS   Biggest constrain is to bring both the kinds of children to a single platform. Convincing   parents and teacher...
Service Model                                      The model aims                                      at bringing        ...
VISION                               Thinking and Inspiring is the                               initial process of this s...
Process ChartSunday 24 July 2011
Business Model                                                     Summer Camps                                  Course   ...
Revenue Model                                     Investment     Government Funding             Social NGO Support        ...
Persona Building                                    Urban        Tribal                      RuralSunday 24 July 2011
Persona 1. Urban       Demographics       Teen, 13-19 yrs old, Lives in a Metro City, studies in a CBSE       Affiliated sch...
Persona 2. Rural       Demographics       Teen, 13-19 yrs old, Lives in B or C town cities, studies in state       board s...
Persona 3. Tribal       Demographics       Teen, 13-19 yrs old, Lives in Tribes, Skills learned from their       parents ....
Logo                       “Bodh” meaning                        self realization                        and “Abhiyaan”   ...
Concept Story     “Bodh” means Self Realization and “abhiyaan” means a mission. The aim of this service is to shorten the ...
THANK YOU !Sunday 24 July 2011
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Bodh Abhiyan

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“Bodh” means Self Realization and “abhiyaan” means a mission.

The aim of this service is to shorten the gap between educations spread among different section of society in India and to create a skilled labor force for the future India.Bodh looks at bringing students from different section of society on a common platform so that they can share their strengths and get away with their weakness. The three identified type of schooling in India are existing in urban, rural and tribal India.

The strengths of the students in these areas are very different. The Urban students are strong intellect and get the best sources of the society. The rural kids get the basic education and mostly are drop outs after their primary education. The tribal society is strongly based on skills and very close to nature.

They are closely connected to the resources that have been provided on this earth. The idea is to share these strengths with each other and provide vocational training and exchange with each other.

Published in: Education, Technology
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Bodh Abhiyan

  1. 1. Service Jam Bodh Abhiyaan National Institute of Design Submitted By: Nidhi Gupta Raghvendra Singh Sanjay Kumar Vikas Kumar Sunil KumarSunday 24 July 2011
  2. 2. Table of Contents Title of content • Concept • Business Model • Service and Logo • Concept StorySunday 24 July 2011
  3. 3. SCENARIO India has two broad communities existing which are the Rural India and Growing Urban India. The disparity in growth of the two communities is very high. The current scenario demands an equal distribution of opportunities and resources. This journey is to take an initiative to create a balance in “Growth” in India which is a crucial scenario.The aim is to connect the rural and urban India.Sunday 24 July 2011
  4. 4. INSIGHTS Biggest constrain is to bring both the kinds of children to a single platform. Convincing parents and teachers that the initiative is fruitful for the future of not only the kids but also the nation.Language is also a barrier along with Food and Lifestyle.Sunday 24 July 2011
  5. 5. Service Model The model aims at bringing three different levels of school existing in India into one platform. The interaction will encourage exchange of vocational skills among kids who have their individual strength and knowhow.Sunday 24 July 2011
  6. 6. VISION Thinking and Inspiring is the initial process of this service model. This would involve encouraging school to be a part of this movement. The connection between the schools and kids which would lead to exchange of skills and Vocational Training. The Innovation and creativity will be used to make products that could be sold in the market and generate revenue from them.Sunday 24 July 2011
  7. 7. Process ChartSunday 24 July 2011
  8. 8. Business Model Summer Camps Course Learning Modules Output Structured Training Regular Course Registered School List Exhibition Retail NGO’S Urban Schools Rural Schools Tribe’s/NGO’S PromotionSunday 24 July 2011
  9. 9. Revenue Model Investment Government Funding Social NGO Support Private Companies Funding Product Sale Brand Tie- Up Revenue Model Sponsorship Social EventsSunday 24 July 2011
  10. 10. Persona Building Urban Tribal RuralSunday 24 July 2011
  11. 11. Persona 1. Urban Demographics Teen, 13-19 yrs old, Lives in a Metro City, studies in a CBSE Affiliated school, Parents supporting education Updated with New technologies and studies on International based school system. Pampered, demanding, well exposed, Competitive approach, Open interaction with opposite sex, family dependent. Touch Points Social Barrier/ language barrier/human, nature, animal love/ stereotypes/lifestyleSunday 24 July 2011
  12. 12. Persona 2. Rural Demographics Teen, 13-19 yrs old, Lives in B or C town cities, studies in state board school / Hindi or regional medium school, Govt. supported education. Basic Primary Education and Outdoor activities participation. Naive, easily influenced, Inferiority complex, hard working, self - driven, enthusiastic, learners. Touch Points Conceptual thinking/Narrow mind/Self motivation/ awareness/ lack of resourcesSunday 24 July 2011
  13. 13. Persona 3. Tribal Demographics Teen, 13-19 yrs old, Lives in Tribes, Skills learned from their parents .Creative bent, culturally rich, Strong inclination towards rich history Exposed to nature, close to nature, worship nature, Extremely Naive, Scared of new school of thought and changes, Skill based learning, Hard working , basic living standards, satisfied with life. Believe in supernatural powers. Touch Points Skills, Attitude, Awareness, Nature love, EducationSunday 24 July 2011
  14. 14. Logo “Bodh” meaning self realization and “Abhiyaan” means mission The logo communicates the education system and realization in form of a tree which is a symbol of growthSunday 24 July 2011
  15. 15. Concept Story “Bodh” means Self Realization and “abhiyaan” means a mission. The aim of this service is to shorten the gap between educations spread among different section of society in India and to create a skilled labour force for the future India. Bodh looks at bringing students from different section of society on a common platform so that they can share their strengths and get away with their weakness. The three identified type of schooling in India are existing in urban, rural and tribal India. The strengths of the students in these areas are very different. The Urban students are strong intellect and get the best sources of the society. The rural kids get the basic education and mostly are drop outs after their primary education. The tribal society is strongly based on skills and very close to nature. They are closely connected to the resources that have been provided on this earth. The idea is to share these strengths with each other and provide vocational training and exchange to each other.Sunday 24 July 2011
  16. 16. THANK YOU !Sunday 24 July 2011

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